Laptop Audience in Germany
Laptop has an estimated audience of 5,330,387 people in Germany. 37.7% are female, 62.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Freeware, Xiaomi, Office 365, Notebook.
The average Laptop fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Freeware, Xiaomi, with strongest over-indexing on FRITZ!Box (1.77× the country average). Demographically, the Laptop audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Laptop fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 38.6 |
| Estimated audience size | 5,330,387 |
Audience persona
The typical Laptop fan in Germany is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,178,073 | 1.01× |
| Bayern | 850,142 | 0.99× |
| Baden-Württemberg | 732,609 | 1.01× |
| Hessen | 644,677 | 1.59× |
| Niedersachsen | 522,805 | 1.01× |
| Sachsen | 289,676 | 1.11× |
| Berlin | 217,654 | 0.91× |
| Rheinland-Pfalz | 206,710 | 0.77× |
| Schleswig-Holstein | 180,221 | 0.94× |
| Brandenburg | 171,195 | 1.04× |
| Sachsen-Anhalt | 150,407 | 1.09× |
| Thüringen | 142,123 | 1.05× |
| Hamburg | 105,296 | 0.87× |
| Mecklenburg-Vorpommern | 96,370 | 0.95× |
| Saarland | 54,987 | 0.84× |
| Bremen | 39,219 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 1.77× | Technology & Electronics |
| Freeware | 1.57× | Technology & Electronics |
| Xiaomi | 2.2× | Technology & Electronics |
| Office 365 | 2.26× | Technology & Electronics |
| Notebook | 3.33× | Technology & Electronics |
| Opera (web browser) | 3.83× | Internet & Social Media |
| Personal computer | 1.62× | Technology & Electronics |
| Saturn (store) | 1.52× | Shopping |
| Virtual private network | 5.11× | Technology & Electronics |
| Aldi Talk | 1.94× | Technology & Electronics |
| Scrapbooking | 2.34× | Kids & Family |
| USB | 1.77× | Technology & Electronics |
| NordVPN | 2.53× | Technology & Electronics |
| notebooksbilliger.de | 2.49× | Shopping |
| Western Union | 1.52× | Business & Career |
| Lenovo | 2.49× | Technology & Electronics |
| Mindfactory | 2.2× | Shopping |
| Ionos | 1.52× | Technology & Electronics |
| Stationery | 1.8× | Technology & Electronics |
| Damascus | 1.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Early Adopter Mentality | POWER | 1.41 |
| Sports Activity | POWER | 1.1 |
| Social Media Usage | JOY | 1.03 |
| Sustainability | BALANCE | 1.02 |
| DIY Mentality | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 6.1% |
| India | 5.8% |
See Laptop audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Laptop have in Germany?
Laptop has an estimated audience of 5,330,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laptop fans?
37.7% of Laptop fans are female, 62.3% are male, with an average age of 38.6 years.
Which brands do Laptop fans like most?
Laptop fans show strongest brand affinity for FRITZ!Box (1.77×), Freeware (1.57×), and Xiaomi (2.2×) over the country average.
Where do Laptop fans live in Germany?
Laptop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,178,073), Bayern (reach 850,142), and Baden-Württemberg (reach 732,609). These three regions account for the largest share of the active audience.
What other brands do Laptop fans also like?
Beyond Laptop itself, the audience over-indexes on Freeware (1.57×), Xiaomi (2.2×), Office 365 (2.26×), and Notebook (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.