Rascasse Audience Intelligence

Laptop Audience in Germany

A data profile of the people who buy, follow and care about Laptop in Germany — modelled from more than twelve digital signal sources. Laptop has an estimated audience of 5,330,387 people in Germany.

#597among Topic in Germany#51in Technology & Electronics

The average Laptop fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FRITZ!Box, Freeware, Xiaomi, with strongest over-indexing on FRITZ!Box (1.77× the country average).

Demographically, the Laptop audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laptop fan in Germany is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laptop profile in Germany.

Audience size
5.3M
in Germany
Gender
37.7%♀
62.3% male
Age
38.6
average years
Country rank
#954
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laptop fans

37.7% are female, 62.3% are male, average age 38.6.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Laptop audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age38.6
Estimated audience size5,330,387
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Laptop audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Laptop audience comes from Germany.

Worldwide audience distribution share by country for Laptop
CountryShare
United States12.5%
Brazil6.1%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laptop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laptop fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~600K1.38×
02Sachsen-Anhalt~200K1.13×
03Sachsen~300K1.11×
04Thüringen~100K1.10×
05Brandenburg~200K1.05×
06Nordrhein-Westfalen~1M1.01×
07Niedersachsen~500K1.00×
08Rheinland-Pfalz~300K1.00×
09Baden-Württemberg~700K0.99×
10Mecklenburg-Vorpommern~100K0.98×
11Bayern~800K0.96×
12Schleswig-Holstein~200K0.94×
13Saarland~60K0.91×
14Bremen~40K0.87×
15Hamburg~100K0.84×
16Berlin~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Laptop, Germany
0.83×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laptop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laptop audience
#·InterestCategoryAffinity×
01Virtual private networkTechnology & Electronics5.11×
02Opera (web browser)Internet & Social Media3.83×
03NotebookTechnology & Electronics3.33×
04NordVPNTechnology & Electronics2.53×
05notebooksbilliger.deShopping2.49×
06LenovoTechnology & Electronics2.49×
07ScrapbookingKids & Family2.34×
08Office 365Technology & Electronics2.26×
09XiaomiTechnology & Electronics2.20×
10MindfactoryShopping2.20×
11Hard drivesTechnology & Electronics2.11×
12Aldi TalkTechnology & Electronics1.94×
13DamascusTravel & Leisure1.87×
14StationeryTechnology & Electronics1.80×
15FRITZ!BoxTechnology & Electronics1.77×
16USBTechnology & Electronics1.77×
17Personal computerTechnology & Electronics1.62×
18FreewareTechnology & Electronics1.57×
19Western UnionBusiness & Career1.52×
20IonosTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laptop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laptop audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.42×
PatriotismCONSERVATISM1.20×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laptop audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Design AffinityPREMIUM0.89×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laptop have in Germany?

Laptop has an estimated audience of 5,330,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Laptop fans?

37.7% of Laptop fans are female, 62.3% are male, with an average age of 38.6 years.

03

Which brands do Laptop fans like most?

Laptop fans show strongest brand affinity for FRITZ!Box (1.77×), Freeware (1.57×), and Xiaomi (2.2×) over the country average.

04

Where do Laptop fans live in Germany?

Laptop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Laptop fans also like?

Beyond Laptop itself, the audience over-indexes on Freeware (1.57×), Xiaomi (2.2×), Opera (web browser) (3.83×), and Notebook (3.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Laptop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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