Scrapbooking Audience in Germany
Scrapbooking has an estimated audience of 2,837,846 people in Germany. 69.3% are female, 30.7% are male, average age 39.8. Top brand affinities: Artistic inspiration, Gil Ofarim, Progressive rock, Product design, Natural rubber.
Top brand affinities include Artistic inspiration, Gil Ofarim, Progressive rock, with strongest over-indexing on Artistic inspiration (1.7× the country average). Demographically, the Scrapbooking audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Category: Kids & Family · Type: Topic · Subtype: Video game
Demographics of Scrapbooking fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 39.8 |
| Estimated audience size | 2,837,846 |
Audience persona
The typical Scrapbooking fan in Germany is more female, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Artistic inspiration.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.7× | Arts & Culture |
| Gil Ofarim | 1.71× | Music & Radio |
| Progressive rock | 2.03× | Music & Radio |
| Product design | 1.88× | Business & Career |
| Natural rubber | 2.5× | Cars & Mobility |
| Solo climbing | 4× | Sports |
| Atkins diet | 4.6× | Health |
| Information sensitivity | 4× | Technology & Electronics |
| Curcuma | 3.16× | Food & Beverages |
| Grinch | 1.52× | Movies & TV |
| Figure painting (hobby) | 2.47× | Arts & Culture |
| Nationality | 1.68× | Politics & Society |
| Cachorro | 1.98× | Pets & Animals |
| Ipekyol | 2.19× | Shopping |
| Mülheim | 1.79× | Travel & Leisure |
| Krasnodar | 3.83× | Travel & Leisure |
| Cloppenburg | 2.01× | Travel & Leisure |
| Centurion (film) | 2.39× | Movies & TV |
| Huck (magazine) | 4.31× | Internet & Social Media |
| Eco Friendly Living | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.02 |
| Convenience Orientation | PREMIUM | 1.89 |
| Creativity | OPEN | 1.66 |
| Sustainability | BALANCE | 1.63 |
| DIY Mentality | THRILL | 1.61 |
| Design Affinity | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Brazil | 7.6% |
| Germany | 6.1% |
See Scrapbooking audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scrapbooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.