Scrapbooking Audience in Germany
Scrapbooking has an estimated audience of 2,837,846 people in Germany. 69.3% are female, 30.7% are male, average age 39.8. Top brand affinities: Do it yourself (DIY), Diary, Origami, Etsy, Picture book.
Top brand affinities include Do it yourself (DIY), Diary, Origami, with strongest over-indexing on Do it yourself (DIY) (2.55× the country average). Demographically, the Scrapbooking audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Category: Kids & Family · Type: Topic · Subtype: Video game
Demographics of Scrapbooking fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 39.8 |
| Estimated audience size | 2,837,846 |
Audience persona
The typical Scrapbooking fan in Germany is more female, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Do it yourself (DIY).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 2.55× | Home & Garden |
| Diary | 5.82× | Kids & Family |
| Origami | 13.19× | Kids & Family |
| Etsy | 3.65× | Fashion & Accessoires |
| Picture book | 4.36× | Literature |
| Livemusic | 3.28× | Music & Radio |
| Ryanair | 2.5× | Travel & Leisure |
| Harry Potter | 1.59× | Movies & TV |
| Tagesschau | 1.71× | Movies & TV |
| Art exhibition | 3.38× | Arts & Culture |
| Sewing machine | 3.69× | Home & Garden |
| Tour de France | 4.45× | Sports |
| IKEA | 1.66× | Home & Garden |
| Crochet | 2.92× | Home & Garden |
| Faber-Castell | 10.51× | Business & Career |
| 1.66× | Internet & Social Media | |
| Catering | 3.23× | Food & Beverages |
| Sewing | 2.46× | Home & Garden |
| Child development | 2.47× | Business & Career |
| Handmade | 2.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.02 |
| Convenience Orientation | PREMIUM | 1.89 |
| Creativity | OPEN | 1.66 |
| Sustainability | BALANCE | 1.63 |
| DIY Mentality | THRILL | 1.61 |
| Design Affinity | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Brazil | 7.6% |
| Germany | 6.1% |
See Scrapbooking audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scrapbooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.