Rascasse Audience Intelligence

Scrapbooking Audience in United States

A data profile of the people who buy, follow and care about Scrapbooking in United States — modelled from more than twelve digital signal sources. Scrapbooking has an estimated audience of 10,030,842 people in United States.

#12among Video game in United States#2281among Topic in United States#103in Kids & Family

The average Scrapbooking fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Origami, Diary, Do it yourself (DIY), with strongest over-indexing on Origami (11.87× the country average).

Demographically, the Scrapbooking audience skews more female with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scrapbooking fan in United States is more female, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Origami.

Category: Kids & Family · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scrapbooking profile in United States.

Audience size
10M
in United States
Gender
76.7%♀
23.3% male
Age
40.7
average years
Country rank
#3568
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scrapbooking fans

76.7% are female, 23.3% are male, average age 40.7.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Scrapbooking audience in United States
MetricValue
Female76.7%
Male23.3%
Average age40.7
Estimated audience size10,030,842
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Scrapbooking audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Scrapbooking audience comes from United States.

Worldwide audience distribution share by country for Scrapbooking
CountryShare
United States21.6%
Brazil7.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scrapbooking audience in United States is strongest.

Fig. 05

Top regions by affinity

Scrapbooking fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.22×
02Texas~1M1.22×
03Utah~100K1.18×
04Arizona~200K1.14×
05Hawaii~50K1.12×
06Kansas~90K1.11×
07Nebraska~60K1.11×
08Wyoming~20K1.11×
09Georgia~300K1.10×
10Michigan~300K1.10×
11Indiana~200K1.10×
12Illinois~400K1.08×
13Washington~200K1.07×
14Arkansas~90K1.07×
15Wisconsin~200K1.06×
16Oklahoma~100K1.06×
17Missouri~200K1.03×
18South Dakota~20K1.03×
19Tennessee~200K1.02×
20Virginia~200K1.01×
21Minnesota~100K1.01×
22Kentucky~100K1.01×
23Idaho~50K1.01×
24New Hampshire~40K1.01×
25North Carolina~300K1.00×
26Louisiana~100K0.99×
27Iowa~80K0.99×
28Maine~40K0.99×
29Pennsylvania~300K0.98×
30New Jersey~200K0.98×
31Alabama~100K0.97×
32Florida~700K0.96×
33Ohio~300K0.96×
34West Virginia~40K0.96×
35North Dakota~20K0.96×
36Mississippi~80K0.95×
37South Carolina~100K0.94×
38Oregon~100K0.94×
39New Mexico~50K0.94×
40New York~500K0.93×
41Massachusetts~200K0.93×
42Connecticut~90K0.93×
43Nevada~90K0.93×
44Colorado~100K0.91×
45Rhode Island~30K0.91×
46Maryland~200K0.90×
47Washington, District of Columbia~30K0.90×
48Alaska~20K0.88×
49Montana~20K0.86×
50Delaware~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Scrapbooking, United States
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scrapbooking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scrapbooking audience
#·InterestCategoryAffinity×
01OrigamiKids & Family11.87×
02DiaryKids & Family6.03×
03NotebookTechnology & Electronics5.41×
04QuiltingHome & Garden3.84×
05Diaper bagKids & Family3.76×
06Sewing machineHome & Garden3.50×
07SewingHome & Garden3.44×
08Non-alcoholic beverageFood & Beverages3.43×
09Luxury real estateBusiness & Career2.47×
10Planet FitnessSports2.39×
11Do it yourself (DIY)Home & Garden2.33×
12MetaphysicsBusiness & Career2.28×
13Vintage clothingFashion & Accessoires2.25×
14IKEAHome & Garden2.24×
15InnovationBusiness & Career2.12×
16RadioTechnology & Electronics2.05×
17EtsyFashion & Accessoires1.98×
18RenovationHome & Garden1.90×
19Hobby LobbyHome & Garden1.70×
20Trader Joe'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scrapbooking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scrapbooking audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.00×
Design AffinityPREMIUM1.84×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scrapbooking audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
IndulgenceJOY1.01×
Need for SecurityCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scrapbooking have in United States?

Scrapbooking has an estimated audience of 10,030,842 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scrapbooking fans?

76.7% of Scrapbooking fans are female, 23.3% are male, with an average age of 40.7 years.

03

Which brands do Scrapbooking fans like most?

Scrapbooking fans show strongest brand affinity for Origami (11.87×), Diary (6.03×), and Do it yourself (DIY) (2.33×) over the country average.

04

Where do Scrapbooking fans live in United States?

Scrapbooking fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Scrapbooking fans also like?

Beyond Scrapbooking itself, the audience over-indexes on Diary (6.03×), Do it yourself (DIY) (2.33×), Planet Fitness (2.39×), and Diaper bag (3.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Scrapbooking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scrapbooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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