Scrapbooking Audience in United States

Scrapbooking has an estimated audience of 10,030,842 people in United States. 76.7% are female, 23.3% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Planet Fitness.

The average Scrapbooking fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Scrapbooking audience skews more female with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Video game

Demographics of Scrapbooking fans

Demographic split for Scrapbooking audience in United States
MetricValue
Female76.7%
Male23.3%
Average age40.7
Estimated audience size10,030,842

Audience persona

The typical Scrapbooking fan in United States is more female, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Scrapbooking in United States
RegionReachAffinity
California1,392,7731.26×
Texas1,043,4481.21×
Florida687,7881.01×
New York561,9861×
Illinois374,8001.12×
Georgia340,4701.1×
Pennsylvania333,6020.99×
North Carolina305,9641.01×
Ohio298,0570.96×
Michigan293,8691.12×
Virginia258,7041.06×
New Jersey243,8570.96×
Arizona234,2781.14×
Washington222,2071.1×
Tennessee215,7841.07×
Indiana203,5981.11×
Massachusetts193,4450.98×
Missouri167,3031.03×
Wisconsin161,2391.07×
Maryland160,6620.93×
Colorado150,9710.95×
Minnesota146,5881.02×
Alabama139,9181×
South Carolina136,1420.9×
Kentucky130,7181.04×
Louisiana128,4970.99×
Oklahoma121,3441.09×
Oregon110,7580.96×
Utah104,8541.17×
Connecticut97,7310.97×
Nevada91,5330.94×
Arkansas86,8311.05×
Kansas86,7631.1×
Iowa79,5380.96×
Mississippi78,7320.95×
Nebraska53,8791.07×
Idaho48,5100.96×
Hawaii47,2241.1×
New Mexico46,0040.91×
West Virginia43,8510.94×
New Hampshire39,8911.01×
Maine33,8940.94×
Rhode Island29,5760.93×
Washington, District of Columbia28,3420.94×
South Dakota21,1200.91×
Montana21,1070.76×
Delaware20,8560.75×
North Dakota17,4000.84×
Wyoming17,0161.14×
Alaska15,2160.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scrapbooking audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Planet Fitness4.47×Sports
Income tax13.19×Business & Career
Do it yourself (DIY)3.09×Home & Garden
Diary5.27×Kids & Family
Hobby Lobby2.88×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Metaphysics3.71×Business & Career
Origami8.03×Kids & Family
Sewing3.52×Home & Garden
Renovation2.37×Home & Garden
Hair Extensions3.16×Beauty & Wellness
Clarinet4.88×Music & Radio
Bass guitar2.68×Music & Radio
Largemouth bass5.09×Food & Beverages
Etsy2.37×Fashion & Accessoires
Crafts1.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scrapbooking audience
TraitClusterScore
DIY MentalityTHRILL2.17
Design AffinityPREMIUM1.69
CreativityOPEN1.65
Community OrientationOPEN1.63
SustainabilityBALANCE1.57
ExtroversionTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Scrapbooking
CountryShare
United States21.6%
Brazil7.6%
Germany6.1%

See Scrapbooking audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Scrapbooking have in United States?

Scrapbooking has an estimated audience of 10,030,842 people in United States, concentrated in California and Texas.

What is the gender split and age of Scrapbooking fans?

76.7% of Scrapbooking fans are female, 23.3% are male, with an average age of 40.7 years.

Which brands do Scrapbooking fans like most?

Scrapbooking fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Scrapbooking fans live in United States?

Scrapbooking fans in United States are most concentrated in California (reach 1,392,773), Texas (reach 1,043,448), and Florida (reach 687,788). These three regions account for the largest share of the active audience.

What other brands do Scrapbooking fans also like?

Beyond Scrapbooking itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Planet Fitness (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scrapbooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.