Rascasse Audience Intelligence

Notebook Audience in United States

A data profile of the people who buy, follow and care about Notebook in United States — modelled from more than twelve digital signal sources. Notebook has an estimated audience of 5,061,249 people in United States.

#3771among Topic in United States#290in Technology & Electronics

The average Notebook fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Productivity, Kehlani, Pencil, with strongest over-indexing on Productivity (15.52× the country average).

Demographically, the Notebook audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Notebook fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Productivity.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Notebook profile in United States.

Audience size
5.1M
in United States
Gender
66.9%♀
33.1% male
Age
38.0
average years
Country rank
#6636
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Notebook fans

66.9% are female, 33.1% are male, average age 38.0.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Notebook audience in United States
MetricValue
Female66.9%
Male33.1%
Average age38.0
Estimated audience size5,061,249
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Notebook audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Notebook audience comes from United States.

Worldwide audience distribution share by country for Notebook
CountryShare
United States14.6%
Japan11.7%
South Korea6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Notebook audience in United States is strongest.

Fig. 05

Top regions by affinity

Notebook fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.48×
02Texas~500K1.25×
03New Jersey~200K1.21×
04Georgia~200K1.14×
05Massachusetts~100K1.14×
06Utah~50K1.12×
07North Carolina~200K1.11×
08New York~300K1.10×
09Illinois~200K1.10×
10Connecticut~60K1.10×
11Oklahoma~60K1.09×
12Arizona~100K1.08×
13Louisiana~70K1.08×
14South Dakota~10K1.08×
15Indiana~100K1.07×
16Florida~400K1.06×
17Virginia~100K1.06×
18Pennsylvania~200K1.05×
19South Carolina~80K1.05×
20Kansas~40K1.05×
21Washington~100K1.02×
22Maryland~90K1.01×
23Kentucky~60K1.01×
24Oregon~60K1.01×
25Arkansas~40K1.01×
26Mississippi~40K1.00×
27Missouri~80K0.99×
28Iowa~40K0.99×
29Nebraska~30K0.99×
30Minnesota~70K0.98×
31Alabama~70K0.98×
32Hawaii~20K0.98×
33Idaho~20K0.97×
34Ohio~100K0.96×
35Nevada~50K0.96×
36Rhode Island~20K0.95×
37North Dakota~10K0.95×
38Washington, District of Columbia~10K0.94×
39Michigan~100K0.93×
40New Mexico~20K0.93×
41Tennessee~90K0.92×
42West Virginia~20K0.90×
43Wisconsin~70K0.89×
44Colorado~70K0.88×
45Alaska~9K0.85×
46Montana~10K0.84×
47New Hampshire~20K0.83×
48Maine~10K0.82×
49Delaware~10K0.82×
50Vermont~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Notebook, United States
0.79×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Notebook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Notebook audience
#·InterestCategoryAffinity×
01Pogo.comGames31.46×
02KehlaniMusic & Radio28.69×
03UMIMusic & Radio20.41×
04ProductivityBusiness & Career15.52×
05PencilHome & Garden14.45×
06Personal organizerFashion & Accessoires13.62×
07Style (TV series)Movies & TV12.94×
08PenKids & Family11.42×
09Mariah the ScientistMusic & Radio11.36×
10StationeryTechnology & Electronics10.07×
11H.E.R.Music & Radio6.81×
12DiaryKids & Family6.59×
13SalarymanBusiness & Career6.15×
14Birthday GiftsKids & Family5.90×
15Time managementBusiness & Career5.74×
16PlanningBusiness & Career5.51×
17ScrapbookingKids & Family5.41×
18Unique GiftsShopping5.30×
19Handmade CraftsKids & Family4.01×
20Staples Inc.Business & Career2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Notebook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Notebook audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.80×
SustainabilityBALANCE1.59×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Notebook audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.11×
Need for SecurityCONSERVATISM1.13×
TraditionCONSERVATISM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Notebook have in United States?

Notebook has an estimated audience of 5,061,249 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Notebook fans?

66.9% of Notebook fans are female, 33.1% are male, with an average age of 38.0 years.

03

Which brands do Notebook fans like most?

Notebook fans show strongest brand affinity for Productivity (15.52×), Kehlani (28.69×), and Pencil (14.45×) over the country average.

04

Where do Notebook fans live in United States?

Notebook fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Notebook fans also like?

Beyond Notebook itself, the audience over-indexes on Kehlani (28.69×), Pencil (14.45×), Stationery (10.07×), and Personal organizer (13.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Notebook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Notebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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