Notebook Audience in United States

Notebook logo

Notebook has an estimated audience of 5,061,249 people in United States. 66.9% are female, 33.1% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Productivity, Kehlani, Pencil, Stationery, Personal organizer.

The average Notebook fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Productivity, Kehlani, Pencil, with strongest over-indexing on Productivity (15.52× the country average). Demographically, the Notebook audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Notebook fans

Demographic split for Notebook audience in United States
MetricValue
Female66.9%
Male33.1%
Average age38.0
Estimated audience size5,061,249

Audience persona

The typical Notebook fan in United States is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Productivity.

Top regions in United States

Top regions ranked by reach for Notebook in United States
RegionReachAffinity
California826,0681.48×
Texas575,8671.32×
Florida368,5761.08×
New York320,1301.13×
Illinois191,3451.13×
Pennsylvania185,8021.09×
Georgia180,4721.16×
North Carolina168,5651.11×
New Jersey156,1451.21×
Ohio155,0210.99×
Virginia134,0791.09×
Michigan129,4170.98×
Massachusetts119,1561.19×
Arizona114,6041.11×
Washington103,9251.02×
Indiana101,7511.1×
Tennessee94,4830.93×
Maryland89,7151.03×
South Carolina82,1461.08×
Missouri79,9590.98×
Minnesota71,5730.99×
Colorado71,5480.9×
Louisiana71,5201.1×
Alabama68,7660.97×
Wisconsin67,6050.89×
Kentucky67,3631.06×
Oklahoma63,2711.13×
Oregon57,8451×
Connecticut55,2591.09×
Utah49,9901.1×
Nevada47,8800.98×
Kansas42,1531.06×
Arkansas41,6411×
Mississippi41,1800.99×
Iowa40,9770.98×
Nebraska25,8411.02×
Idaho24,1000.95×
New Mexico22,8550.9×
Hawaii21,2620.98×
West Virginia20,3040.86×
New Hampshire15,3790.77×
Washington, District of Columbia14,5090.95×
Rhode Island14,4150.89×
Maine13,3640.74×
Delaware11,1960.8×
South Dakota11,1220.95×
Montana10,5080.75×
North Dakota9,5500.92×
Alaska8,0990.75×
Vermont5,9450.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Notebook audience
BrandAffinityCategory
Productivity15.52×Business & Career
Kehlani28.69×Music & Radio
Pencil14.45×Home & Garden
Stationery10.07×Technology & Electronics
Personal organizer13.62×Fashion & Accessoires
Diary6.59×Kids & Family
Pen11.42×Kids & Family
Mariah the Scientist11.36×Music & Radio
Planning5.51×Business & Career
UMI20.41×Music & Radio
Unique Gifts5.3×Shopping
Scrapbooking5.41×Kids & Family
Time management5.74×Business & Career
Salaryman6.15×Business & Career
Staples Inc.2.78×Business & Career
H.E.R.6.81×Music & Radio
Pogo.com31.46×Games
Birthday Gifts5.9×Kids & Family
Handmade Crafts4.01×Kids & Family
Hobby Lobby1.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Notebook audience
TraitClusterScore
SustainabilityBALANCE1.94
CreativityOPEN1.43
Early Adopter MentalityPOWER1.35
Social Media UsageJOY1.33
Design AffinityPREMIUM1.33
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Notebook
CountryShare
United States14.8%
Japan11.9%
South Korea6.9%

See Notebook audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Notebook have in United States?

Notebook has an estimated audience of 5,061,249 people in United States, concentrated in California and Texas.

What is the gender split and age of Notebook fans?

66.9% of Notebook fans are female, 33.1% are male, with an average age of 38.0 years.

Which brands do Notebook fans like most?

Notebook fans show strongest brand affinity for Productivity (15.52×), Kehlani (28.69×), and Pencil (14.45×) over the country average.

Where do Notebook fans live in United States?

Notebook fans in United States are most concentrated in California (reach 826,068), Texas (reach 575,867), and Florida (reach 368,576). These three regions account for the largest share of the active audience.

What other brands do Notebook fans also like?

Beyond Notebook itself, the audience over-indexes on Kehlani (28.69×), Pencil (14.45×), Stationery (10.07×), and Personal organizer (13.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Notebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.