Mariah the Scientist Audience in United States
Mariah the Scientist has an estimated audience of 3,948,654 people in United States. 65.1% are female, 34.9% are male, average age 29.9. Top brand affinities: Teyana Taylor, Toyota Supra, Hair Extensions, Bernie Mac, Nicki Minaj.
Top brand affinities include Teyana Taylor, Toyota Supra, Hair Extensions, with strongest over-indexing on Teyana Taylor (12.54× the country average). Demographically, the Mariah the Scientist audience skews more female with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mariah the Scientist fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 29.9 |
| Estimated audience size | 3,948,654 |
Audience persona
The typical Mariah the Scientist fan in United States is more female, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Teyana Taylor.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Teyana Taylor | 12.54× | Movies & TV |
| Toyota Supra | 14.43× | Cars & Mobility |
| Hair Extensions | 4.88× | Beauty & Wellness |
| Bernie Mac | 13.23× | Movies & TV |
| Nicki Minaj | 5.41× | Music & Radio |
| Kehlani | 10.34× | Music & Radio |
| Spotify | 1.91× | Internet & Social Media |
| ASAP Rocky | 6.98× | Music & Radio |
| Drake | 5× | Music & Radio |
| Autism Awareness | 5.19× | Health |
| Cardi B | 4.52× | Music & Radio |
| Charli XCX | 7.28× | Music & Radio |
| Notebook | 7.57× | Technology & Electronics |
| Houston Astros | 4.58× | Sports |
| Makeup Tutorials | 3.65× | Beauty & Wellness |
| Internet celebrity | 3.4× | Internet & Social Media |
| TMZ | 2.37× | Internet & Social Media |
| Nail salon | 3.88× | Beauty & Wellness |
| Bryson Tiller | 14.35× | Music & Radio |
| Singer-songwriter | 2.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.03 |
| Early Adopter Mentality | POWER | 1.23 |
| Mindfulness | BALANCE | 1.21 |
| Extroversion | THRILL | 1.19 |
| Social Media Usage | JOY | 1.16 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.3% |
| United Kingdom | 3.9% |
| Canada | 3.6% |
See Mariah the Scientist audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mariah the Scientist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.