A data profile of the people who buy, follow and care about Mariah the Scientist in United States — modelled from more than twelve digital signal sources. Mariah the Scientist has an estimated audience of 3,925,986 people in United States.
The average Mariah the Scientist fan in United States is 31.1 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Teyana Taylor, Hair Extensions, Rick and Morty, with strongest over-indexing on Teyana Taylor (13.2× the country average).
Demographically, the Mariah the Scientist audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mariah the Scientist fan in United States is more female, around 31.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Teyana Taylor.
The key figures that characterise the Mariah the Scientist profile in United States.
63.9% are female, 36.1% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 31.1 |
| Estimated audience size | 3,925,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Mariah the Scientist audience comes from United States.
| Country | Share |
|---|---|
| United States | 80.1% |
| Canada | 3.9% |
| United Kingdom | 3.8% |
Where the Mariah the Scientist audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~300K | 2.56× | |
| 02 | Louisiana | ~100K | 2.32× | |
| 03 | Maryland | ~100K | 1.92× | |
| 04 | Mississippi | ~60K | 1.91× | |
| 05 | Alabama | ~100K | 1.79× | |
| 06 | Washington, District of Columbia | ~20K | 1.76× | |
| 07 | Delaware | ~20K | 1.54× | |
| 08 | Connecticut | ~60K | 1.48× | |
| 09 | New York | ~300K | 1.39× | |
| 10 | North Carolina | ~200K | 1.39× | |
| 11 | South Carolina | ~80K | 1.36× | |
| 12 | Virginia | ~100K | 1.31× | |
| 13 | Texas | ~400K | 1.28× | |
| 14 | Hawaii | ~20K | 1.27× | |
| 15 | New Jersey | ~100K | 1.25× | |
| 16 | Pennsylvania | ~200K | 1.22× | |
| 17 | Florida | ~300K | 1.20× | |
| 18 | Ohio | ~100K | 1.18× | |
| 19 | Illinois | ~200K | 1.17× | |
| 20 | Rhode Island | ~20K | 1.17× | |
| 21 | Nevada | ~40K | 1.15× | |
| 22 | Tennessee | ~90K | 1.13× | |
| 23 | Michigan | ~100K | 1.11× | |
| 24 | Missouri | ~70K | 1.06× | |
| 25 | Arkansas | ~40K | 1.06× | |
| 26 | Massachusetts | ~80K | 1.04× | |
| 27 | California | ~400K | 0.93× | |
| 28 | Indiana | ~70K | 0.93× | |
| 29 | Kentucky | ~50K | 0.92× | |
| 30 | Arizona | ~70K | 0.86× | |
| 31 | Wisconsin | ~50K | 0.83× | |
| 32 | New Mexico | ~20K | 0.81× | |
| 33 | Minnesota | ~40K | 0.74× | |
| 34 | Oklahoma | ~30K | 0.69× | |
| 35 | Colorado | ~40K | 0.68× | |
| 36 | Washington | ~50K | 0.64× | |
| 37 | Kansas | ~20K | 0.64× | |
| 38 | Utah | ~20K | 0.59× | |
| 39 | Alaska | ~5K | 0.57× | |
| 40 | Nebraska | ~10K | 0.56× | |
| 41 | North Dakota | ~4K | 0.54× | |
| 42 | South Dakota | ~5K | 0.53× | |
| 43 | Vermont | ~4K | 0.53× | |
| 44 | Oregon | ~20K | 0.52× | |
| 45 | West Virginia | ~10K | 0.51× | |
| 46 | Iowa | ~20K | 0.47× | |
| 47 | New Hampshire | ~7K | 0.46× | |
| 48 | Montana | ~5K | 0.46× | |
| 49 | Maine | ~6K | 0.43× | |
| 50 | Idaho | ~8K | 0.40× |
The strongest cross-interests of the Mariah the Scientist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bryson Tiller | Music & Radio | 18.59× | ||
| 02 | Bild | News | 18.27× | ||
| 03 | Teyana Taylor | Movies & TV | 13.20× | ||
| 04 | Toyota Supra | Cars & Mobility | 12.44× | ||
| 05 | Notebook | Technology & Electronics | 11.36× | ||
| 06 | Kehlani | Music & Radio | 9.60× | ||
| 07 | Charli XCX | Music & Radio | 8.84× | ||
| 08 | Anthony Joshua | Sports | 7.64× | ||
| 09 | Rick and Morty | Movies & TV | 6.88× | ||
| 10 | Hair Extensions | Beauty & Wellness | 5.54× | ||
| 11 | Internet celebrity | Internet & Social Media | 4.54× | ||
| 12 | Ariana Grande | Music & Radio | 4.32× | ||
| 13 | Pizza Hut | Food & Beverages | 2.92× | ||
| 14 | TMZ | Internet & Social Media | 2.88× | ||
| 15 | Domino's Pizza | Food & Beverages | 2.66× | ||
| 16 | TikTok | Internet & Social Media | 2.55× | ||
| 17 | Consumer electronics | Technology & Electronics | 1.99× | ||
| 18 | Clothing | Fashion & Accessoires | 1.98× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.82× | ||
| 20 | Vehicles | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.59× | |
| Mindfulness | BALANCE | 1.54× | |
| Tradition | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.61× | |
| Quality Awareness | PREMIUM | 0.61× | |
| Sustainability | BALANCE | 0.76× |
Mariah the Scientist has an estimated audience of 3,925,986 people in United States, concentrated in Texas and California.
63.9% of Mariah the Scientist fans are female, 36.1% are male, with an average age of 31.1 years.
Mariah the Scientist fans show strongest brand affinity for Teyana Taylor (13.2×), Hair Extensions (5.54×), and Rick and Morty (6.88×) over the country average.
Mariah the Scientist fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mariah the Scientist itself, the audience over-indexes on Hair Extensions (5.54×), Rick and Morty (6.88×), Toyota Supra (12.44×), and Notebook (11.36×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mariah the Scientist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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