Kehlani Audience in United States
Kehlani has an estimated audience of 3,245,384 people in United States. 63.1% are female, 36.9% are male, average age 28.9. Top regions: California, Texas, New York. Top brand affinities: Missoni, Music, Teyana Taylor, Arts and music, Sports.
The average Kehlani fan in United States is 28.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Missoni, Music, Teyana Taylor, with strongest over-indexing on Missoni (61.38× the country average). Demographically, the Kehlani audience skews more female with an average age of 28.9, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Kehlani fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 28.9 |
| Estimated audience size | 3,245,384 |
Audience persona
The typical Kehlani fan in United States is more female, around 28.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Missoni.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 469,449 | 1.32× |
| Texas | 370,571 | 1.33× |
| New York | 270,643 | 1.49× |
| Florida | 269,159 | 1.23× |
| Georgia | 170,574 | 1.71× |
| North Carolina | 137,920 | 1.41× |
| Illinois | 119,358 | 1.1× |
| Pennsylvania | 118,880 | 1.09× |
| Virginia | 110,291 | 1.4× |
| New Jersey | 105,117 | 1.27× |
| Ohio | 94,858 | 0.95× |
| Maryland | 90,304 | 1.62× |
| Michigan | 89,640 | 1.06× |
| Massachusetts | 75,235 | 1.18× |
| Arizona | 69,261 | 1.05× |
| Washington | 64,629 | 0.99× |
| Tennessee | 63,557 | 0.98× |
| Louisiana | 63,307 | 1.51× |
| South Carolina | 61,198 | 1.25× |
| Indiana | 53,689 | 0.91× |
| Alabama | 53,291 | 1.18× |
| Nevada | 47,240 | 1.51× |
| Connecticut | 46,599 | 1.43× |
| Missouri | 46,365 | 0.89× |
| Colorado | 45,114 | 0.88× |
| Minnesota | 37,602 | 0.81× |
| Kentucky | 37,582 | 0.92× |
| Mississippi | 36,168 | 1.35× |
| Oklahoma | 32,410 | 0.9× |
| Arkansas | 31,814 | 1.19× |
| Wisconsin | 30,401 | 0.62× |
| Oregon | 28,659 | 0.77× |
| Hawaii | 28,230 | 2.02× |
| Kansas | 19,095 | 0.75× |
| Utah | 17,471 | 0.6× |
| Washington, District of Columbia | 15,499 | 1.59× |
| Iowa | 14,277 | 0.53× |
| New Mexico | 13,390 | 0.82× |
| Rhode Island | 10,983 | 1.06× |
| Delaware | 10,685 | 1.19× |
| Nebraska | 10,457 | 0.64× |
| West Virginia | 8,958 | 0.59× |
| Idaho | 7,097 | 0.44× |
| New Hampshire | 6,410 | 0.5× |
| Maine | 5,259 | 0.45× |
| Alaska | 3,755 | 0.54× |
| North Dakota | 3,101 | 0.47× |
| South Dakota | 3,093 | 0.41× |
| Montana | 3,028 | 0.34× |
| Vermont | 2,253 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Missoni | 61.38× | Fashion & Accessoires |
| Music | 1.88× | Business & Career |
| Teyana Taylor | 7.37× | Movies & TV |
| Arts and music | 1.78× | Arts & Culture |
| Sports | 1.75× | Sports |
| SZA (singer) | 8.64× | Music & Radio |
| Entertainment | 1.74× | Movies & TV |
| Health And Beauty | 4.46× | Beauty & Wellness |
| Food and drink | 1.54× | Food & Beverages |
| Movies | 1.59× | Movies & TV |
| H.E.R. | 8.32× | Music & Radio |
| Live events | 1.64× | Music & Radio |
| Makeup Tutorials | 4.18× | Beauty & Wellness |
| Euphoria | 1.67× | Movies & TV |
| Consumer electronics | 1.52× | Technology & Electronics |
| Mariah the Scientist | 9.6× | Music & Radio |
| Summer Walker | 9.45× | Music & Radio |
| Jhené Aiko | 11.46× | Music & Radio |
| Curly Hair | 3.41× | Beauty & Wellness |
| Beauty & Fashion | 4.49× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.69 |
| Mindfulness | BALANCE | 1.41 |
| Early Adopter Mentality | POWER | 1.36 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Social Media Usage | JOY | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.1% |
| United Kingdom | 4.6% |
| Canada | 3.7% |
See Kehlani audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Kehlani have in United States?
Kehlani has an estimated audience of 3,245,384 people in United States, concentrated in California and Texas.
What is the gender split and age of Kehlani fans?
63.1% of Kehlani fans are female, 36.9% are male, with an average age of 28.9 years.
Which brands do Kehlani fans like most?
Kehlani fans show strongest brand affinity for Missoni (61.38×), Music (1.88×), and Teyana Taylor (7.37×) over the country average.
Where do Kehlani fans live in United States?
Kehlani fans in United States are most concentrated in California (reach 469,449), Texas (reach 370,571), and New York (reach 270,643). These three regions account for the largest share of the active audience.
What other brands do Kehlani fans also like?
Beyond Kehlani itself, the audience over-indexes on Music (1.88×), Teyana Taylor (7.37×), Arts and music (1.78×), and Sports (1.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kehlani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.