Rascasse Audience Intelligence

Kehlani Audience in United States

A data profile of the people who buy, follow and care about Kehlani in United States — modelled from more than twelve digital signal sources. Kehlani has an estimated audience of 3,584,244 people in United States.

#90among Singer-songwriter in United States#1201among Person in United States#853in Music & Radio

The average Kehlani fan in United States is 28.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Missoni, Music, Teyana Taylor, with strongest over-indexing on Missoni (61.38× the country average).

Demographically, the Kehlani audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kehlani fan in United States is more female, around 28.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Missoni.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kehlani profile in United States.

Audience size
3.6M
in United States
Gender
63.1%♀
36.9% male
Age
28.9
average years
Country rank
#8839
Person in United States
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kehlani fans

63.1% are female, 36.9% are male, average age 28.9.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Kehlani audience in United States
MetricValue
Female63.1%
Male36.9%
Average age28.9
Estimated audience size3,584,244
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Kehlani audience in United States
Age bracketShare%
16-1948%
20-2923%
30-3914%
40-4910%
50+4%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Kehlani audience comes from United States.

Worldwide audience distribution share by country for Kehlani
CountryShare
United States59.2%
United Kingdom4.7%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kehlani audience in United States is strongest.

Fig. 05

Top regions by affinity

Kehlani fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.83×
02Maryland~90K1.69×
03Georgia~200K1.65×
04Louisiana~70K1.62×
05Washington, District of Columbia~20K1.58×
06Nevada~50K1.51×
07Mississippi~40K1.46×
08North Carolina~100K1.40×
09California~500K1.37×
10New York~200K1.36×
11Virginia~100K1.36×
12Connecticut~40K1.32×
13Alabama~60K1.30×
14Delaware~10K1.30×
15South Carolina~60K1.29×
16Texas~400K1.26×
17New Jersey~100K1.22×
18Florida~300K1.17×
19Arizona~70K1.13×
20Arkansas~30K1.12×
21Pennsylvania~100K1.09×
22Illinois~100K1.07×
23Michigan~90K1.06×
24Massachusetts~70K1.06×
25Tennessee~70K1.03×
26Rhode Island~10K1.03×
27Ohio~100K0.99×
28Indiana~60K0.96×
29New Mexico~20K0.94×
30Washington~60K0.92×
31Kentucky~40K0.91×
32Oklahoma~30K0.91×
33Missouri~50K0.90×
34Colorado~40K0.80×
35Kansas~20K0.79×
36Minnesota~40K0.76×
37Oregon~30K0.73×
38Nebraska~10K0.67×
39Alaska~5K0.67×
40West Virginia~10K0.66×
41Wisconsin~30K0.63×
42North Dakota~4K0.58×
43Utah~20K0.57×
44Iowa~10K0.55×
45New Hampshire~7K0.54×
46Vermont~3K0.54×
47South Dakota~4K0.52×
48Idaho~8K0.50×
49Maine~6K0.50×
50Montana~4K0.46×
Fig. 06

Affinity by region

Affinity by region — Kehlani, United States
0.46×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kehlani audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kehlani audience
#·InterestCategoryAffinity×
01MissoniFashion & Accessoires61.38×
02Mariah the ScientistMusic & Radio9.60×
03Summer WalkerMusic & Radio9.45×
04SZA (singer)Music & Radio8.64×
05H.E.R.Music & Radio8.32×
06Teyana TaylorMovies & TV7.37×
07Beauty & FashionBeauty & Wellness4.49×
08Health And BeautyBeauty & Wellness4.46×
09Makeup TutorialsBeauty & Wellness4.18×
10Curly HairBeauty & Wellness3.41×
11MusicBusiness & Career1.88×
12Rhythm and blues musicMusic & Radio1.83×
13Arts and musicArts & Culture1.78×
14SportsSports1.75×
15EntertainmentMovies & TV1.74×
16CelebrityMovies & TV1.69×
17Live eventsMusic & Radio1.64×
18MoviesMovies & TV1.59×
19Food and drinkFood & Beverages1.54×
20Consumer electronicsTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kehlani audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kehlani audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.58×
Luxury OrientationPREMIUM1.43×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kehlani audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
PatriotismCONSERVATISM0.91×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kehlani have in United States?

Kehlani has an estimated audience of 3,584,244 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kehlani fans?

63.1% of Kehlani fans are female, 36.9% are male, with an average age of 28.9 years.

03

Which brands do Kehlani fans like most?

Kehlani fans show strongest brand affinity for Missoni (61.38×), Music (1.88×), and Teyana Taylor (7.37×) over the country average.

04

Where do Kehlani fans live in United States?

Kehlani fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kehlani fans also like?

Beyond Kehlani itself, the audience over-indexes on Music (1.88×), Teyana Taylor (7.37×), Arts and music (1.78×), and Sports (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Kehlani audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kehlani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →