Rascasse Audience Intelligence

Kehlani Audience in United States

Kehlani has an estimated audience of 5.4M people in United States.

#29among Singer-songwriter in United States
#650among people in United States#493in Music & Radio

The average Kehlani fan in United States is 29.7 years old, more female, and lives primarily in California.

By number of fans, Kehlani ranks #29 among the 7768 objects in Singer-songwriter in United States — 1.3× the group median.

Its fans are 7.3 years younger than the group average of 37.0.

Women make up 63.1% of the fan base, 5.3 percentage points more than the group average.

Compared with the other 7767 objects in Singer-songwriter, Kehlani fans stand out for their interest in Missoni, SZA (singer) and H.E.R..

Most fans live in California, Texas, New York.

Top affinities include Missoni, Mariah the Scientist, SZA (singer), with strongest over-indexing on Missoni (61.38× the country average).

Demographically, the Kehlani audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.

The typical Kehlani fan in United States is more female, around 29.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Missoni.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.4M
in United States
Gender
63.1%♀
36.9% male
Age
29.7
average years
Country rank
#6349
among all objects in United States
Fig. 01

Search interest · 12-month trend

+59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kehlani fans

63.1% are female, 36.9% are male, average age 29.7.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Kehlani audience in United States
MetricValue
Female63.1%
Male36.9%
Average age29.7
Estimated audience size5.4M
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Kehlani audience in United States
Age bracketShare%
16-2448%
25-3423%
35-4414%
45-5410%
55+4%
Fig. 04

Worldwide distribution

61.6%

of the worldwide Kehlani audience comes from United States.

Worldwide audience distribution share by country for Kehlani
CountryShare
United States61.6%
United Kingdom4.6%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kehlani fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K1.83×
02Maryland~200K1.69×
03Georgia~300K1.65×
04Louisiana~100K1.62×
05Washington, District of Columbia~20K1.58×
06Nevada~80K1.51×
07Mississippi~70K1.46×
08North Carolina~200K1.40×
09California~900K1.37×
10New York~400K1.36×
11Virginia~200K1.36×
12Connecticut~80K1.32×
13Alabama~100K1.30×
14Delaware~20K1.30×
15South Carolina~100K1.29×
16Texas~500K1.26×
17New Jersey~200K1.22×
18Florida~400K1.17×
19Arizona~100K1.13×
20Arkansas~50K1.12×
21Pennsylvania~200K1.09×
22Illinois~200K1.07×
23Michigan~200K1.06×
24Massachusetts~100K1.06×
25Tennessee~100K1.03×
26Rhode Island~20K1.03×
27Ohio~200K0.99×
28Indiana~100K0.96×
29New Mexico~30K0.94×
30Washington~100K0.92×
31Kentucky~70K0.91×
32Oklahoma~60K0.91×
33Missouri~90K0.90×
34Colorado~80K0.80×
35Kansas~40K0.79×
36Minnesota~70K0.76×
37Oregon~50K0.73×
38Nebraska~20K0.67×
39Alaska~8K0.67×
40West Virginia~20K0.66×
41Wisconsin~60K0.63×
42Wyoming~6K0.63×
43North Dakota~7K0.58×
44Utah~30K0.57×
45Iowa~30K0.55×
46New Hampshire~10K0.54×
47South Dakota~7K0.52×
48Idaho~10K0.50×
49Maine~10K0.50×
50Montana~8K0.46×
Fig. 06

Affinity by region

Affinity by region — Kehlani, United States
0.46×1.00×1.83×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kehlani audience vs. the country average
#·InterestCategoryAffinity×
01MissoniFashion & Accessoires61.38×
02Mariah the ScientistMusic & Radio9.60×
03SZA (singer)Music & Radio8.64×
04H.E.R.Music & Radio8.32×
05Teyana TaylorMovies & TV7.37×
06Beauty & FashionBeauty & Wellness4.49×
07Health And BeautyBeauty & Wellness4.46×
08Makeup TutorialsBeauty & Wellness4.18×
09Curly HairBeauty & Wellness3.41×
10Ultimate Fighting ChampionshipSports2.28×
11MusicBusiness & Career1.88×
12Rhythm and blues musicMusic & Radio1.83×
13Arts and musicArts & Culture1.78×
14SportsSports1.75×
15EntertainmentMovies & TV1.74×
16CelebrityMovies & TV1.69×
17Live eventsMusic & Radio1.64×
18MoviesMovies & TV1.59×
19Food and drinkFood & Beverages1.54×
20Consumer electronicsTechnology & Electronics1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kehlani audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kehlani audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.58×
Luxury OrientationPREMIUM1.43×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kehlani audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
PatriotismCONSERVATISM0.91×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kehlani over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kehlani-48813” · Methodology