Rascasse Audience Intelligence

H.E.R. Audience in United States

A data profile of the people who buy, follow and care about H.E.R. in United States — modelled from more than twelve digital signal sources. H.E.R. has an estimated audience of 5,872,860 people in United States.

#8among R&B in United States#540among Person in United States#481in Music & Radio

The average H.E.R. fan in United States is 29.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teyana Taylor, Internet celebrity, Luther Vandross, with strongest over-indexing on Teyana Taylor (35.52× the country average).

Demographically, the H.E.R. audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical H.E.R. fan in United States is more female, around 29.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the H.E.R. profile in United States.

Audience size
5.9M
in United States
Gender
63.2%♀
36.8% male
Age
29.6
average years
Country rank
#5805
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of H.E.R. fans

63.2% are female, 36.8% are male, average age 29.6.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for H.E.R. audience in United States
MetricValue
Female63.2%
Male36.8%
Average age29.6
Estimated audience size5,872,860
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the H.E.R. audience in United States
Age bracketShare%
16-1946%
20-2923%
30-3915%
40-4911%
50+5%
Fig. 04

Worldwide distribution

42.0%

of the worldwide H.E.R. audience comes from United States.

Worldwide audience distribution share by country for H.E.R.
CountryShare
United States42.0%
India11.9%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the H.E.R. audience in United States is strongest.

Fig. 05

Top regions by affinity

H.E.R. fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K1.23×
02Maine~30K1.22×
03Georgia~200K1.17×
04Wyoming~10K1.17×
05Pennsylvania~200K1.16×
06New Hampshire~30K1.16×
07Montana~20K1.16×
08South Carolina~100K1.15×
09Missouri~100K1.14×
10Minnesota~90K1.14×
11Kentucky~80K1.14×
12Ohio~200K1.13×
13Tennessee~100K1.09×
14Indiana~100K1.08×
15Connecticut~60K1.08×
16Michigan~200K1.06×
17Maryland~100K1.06×
18Oregon~70K1.06×
19Colorado~90K1.04×
20South Dakota~10K1.04×
21Texas~500K1.03×
22Idaho~30K1.03×
23Delaware~20K1.03×
24Illinois~200K1.02×
25Arizona~100K1.02×
26Iowa~50K1.01×
27Florida~400K0.98×
28Nevada~50K0.98×
29Utah~50K0.98×
30Vermont~10K0.98×
31California~600K0.97×
32Washington~100K0.97×
33North Carolina~200K0.95×
34Massachusetts~100K0.95×
35New York~300K0.94×
36Virginia~100K0.94×
37Kansas~40K0.93×
38Hawaii~20K0.93×
39New Mexico~30K0.91×
40Nebraska~30K0.90×
41Oklahoma~60K0.89×
42Alaska~10K0.89×
43New Jersey~100K0.88×
44Alabama~70K0.87×
45Louisiana~60K0.87×
46West Virginia~20K0.84×
47Mississippi~40K0.82×
48Rhode Island~10K0.78×
49Washington, District of Columbia~10K0.77×
50Arkansas~40K0.76×
Fig. 06

Affinity by region

Affinity by region — H.E.R., United States
0.76×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the H.E.R. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for H.E.R. audience
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV35.52×
02BildNews19.25×
03Tatyana AliMovies & TV16.20×
04Bryson TillerMusic & Radio16.13×
05Luther VandrossMusic & Radio15.14×
06Ja RuleMusic & Radio15.02×
07Bernie MacMovies & TV12.90×
08T.I.Music & Radio10.93×
09Charli XCXMusic & Radio10.75×
10Angela BassettMovies & TV8.20×
11Internet celebrityInternet & Social Media5.43×
12Rick and MortyMovies & TV4.49×
13Hair ExtensionsBeauty & Wellness3.97×
14Ariana GrandeMusic & Radio3.94×
15TMZInternet & Social Media3.30×
16Pizza HutFood & Beverages2.66×
17Domino's PizzaFood & Beverages2.47×
18TikTokInternet & Social Media2.36×
19Consumer electronicsTechnology & Electronics1.57×
20ClothingFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the H.E.R. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by H.E.R. audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.49×
Career OrientationPOWER1.44×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by H.E.R. audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Quality AwarenessPREMIUM0.73×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does H.E.R. have in United States?

H.E.R. has an estimated audience of 5,872,860 people in United States, concentrated in California and Texas.

02

What is the gender split and age of H.E.R. fans?

63.2% of H.E.R. fans are female, 36.8% are male, with an average age of 29.6 years.

03

Which brands do H.E.R. fans like most?

H.E.R. fans show strongest brand affinity for Teyana Taylor (35.52×), Internet celebrity (5.43×), and Luther Vandross (15.14×) over the country average.

04

Where do H.E.R. fans live in United States?

H.E.R. fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do H.E.R. fans also like?

Beyond H.E.R. itself, the audience over-indexes on Internet celebrity (5.43×), Luther Vandross (15.14×), Charli XCX (10.75×), and TikTok (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See H.E.R. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for H.E.R.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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