H.E.R. Audience in United States
H.E.R. has an estimated audience of 5,885,780 people in United States. 66.4% are female, 33.6% are male, average age 31.0. Top brand affinities: Teyana Taylor, Autism Awareness, Diabetes mellitus awareness, Bernie Mac, Singer-songwriter.
Top brand affinities include Teyana Taylor, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Teyana Taylor (28.52× the country average). Demographically, the H.E.R. audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of H.E.R. fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 31.0 |
| Estimated audience size | 5,885,780 |
Audience persona
The typical H.E.R. fan in United States is more female, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Teyana Taylor.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Teyana Taylor | 28.52× | Movies & TV |
| Autism Awareness | 13.09× | Health |
| Diabetes mellitus awareness | 8.58× | Health |
| Bernie Mac | 17.83× | Movies & TV |
| Singer-songwriter | 3.97× | Music & Radio |
| Microblogging | 8.76× | Technology & Electronics |
| Method Man | 18.7× | Music & Radio |
| Kia Sportage | 15.83× | Cars & Mobility |
| Income tax | 9.08× | Business & Career |
| Horoscope | 6.66× | Health |
| Hair Extensions | 4.13× | Beauty & Wellness |
| Charli XCX | 8.91× | Music & Radio |
| Nicki Minaj | 5.47× | Music & Radio |
| Internet celebrity | 3.96× | Internet & Social Media |
| TMZ | 2.73× | Internet & Social Media |
| Drake | 5.28× | Music & Radio |
| Toyota Supra | 8.83× | Cars & Mobility |
| Spotify | 1.88× | Internet & Social Media |
| Cardi B | 4.67× | Music & Radio |
| Lego City | 22.04× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.11 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Extroversion | THRILL | 1.22 |
| Risk Appetite | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| India | 10.9% |
| Brazil | 5.6% |
See H.E.R. audiences in other countries
More R&B audiences in United States
- Rihanna (13,085,119)
- Rhianna (singer) (11,322,235)
- Jennifer Lopez (9,941,566)
- Madison Beer (9,601,709)
- D'Angelo (6,333,089)
How to read this data
Audience size is the estimated number of people in United States who actively search for H.E.R.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.