H.E.R. Audience in United States
H.E.R. has an estimated audience of 5,885,780 people in United States. 66.4% are female, 33.6% are male, average age 31.0. Top brand affinities: Combat sport, Elsword, Litter box, UK garage, Japanese domestic market.
Top brand affinities include Combat sport, Elsword, Litter box, with strongest over-indexing on Combat sport (3.05× the country average). Demographically, the H.E.R. audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of H.E.R. fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 31.0 |
| Estimated audience size | 5,885,780 |
Audience persona
The typical H.E.R. fan in United States is more female, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 3.05× | Sports |
| Elsword | 15.83× | Games |
| Litter box | 1.91× | Pets & Animals |
| UK garage | 4.97× | Music & Radio |
| Japanese domestic market | 4.16× | Politics & Society |
| Product design | 1.62× | Business & Career |
| Racing | 2.09× | Cars & Mobility |
| Pro-Ject | 3.05× | Music & Radio |
| Staycation | 2.37× | Home & Garden |
| Bank account | 1.66× | Business & Career |
| Guy Fieri | 2.43× | Movies & TV |
| Mortgage insurance | 2.67× | Business & Career |
| Stamp collecting | 2.79× | Home & Garden |
| John Havlicek | 8.95× | Sports |
| Overtone | 5.28× | Beauty & Wellness |
| Isometric exercise | 4.75× | Sports |
| Arnold Palmer | 3.28× | Sports |
| Buying a House | 3.62× | Home & Garden |
| Nuts (film) | 2.99× | Movies & TV |
| La rosa de Guadalupe | 5.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.11 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Extroversion | THRILL | 1.22 |
| Risk Appetite | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| India | 10.9% |
| Brazil | 5.6% |
See H.E.R. audiences in other countries
More R&B audiences in United States
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- Jennifer Lopez (9,941,566)
- Madison Beer (9,601,709)
How to read this data
Audience size is the estimated number of people in United States who actively search for H.E.R.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.