H.E.R. Audience in Germany
H.E.R. has an estimated audience of 359,781 people in Germany. 59.8% are female, 40.2% are male, average age 29.5. Top brand affinities: JBPM, Harlow, Xàbia, Sukhoi, Home construction.
Top brand affinities include JBPM, Harlow, Xàbia, with strongest over-indexing on JBPM (491.32× the country average). Demographically, the H.E.R. audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Individualism, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of H.E.R. fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 29.5 |
| Estimated audience size | 359,781 |
Audience persona
The typical H.E.R. fan in Germany is more female, around 29.5 years old, with strong Individualism tendencies and a notable affinity for JBPM.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JBPM | 491.32× | |
| Harlow | 101.07× | Travel & Leisure |
| Xàbia | 62.39× | Travel & Leisure |
| Sukhoi | 45.9× | Cars & Mobility |
| Home construction | 2.37× | Home & Garden |
| Craiova | 17.26× | Travel & Leisure |
| Handmade Gifts | 4.47× | Kids & Family |
| Israel | 4.04× | Travel & Leisure |
| Fantasy Earth: Zero | 12.9× | Games |
| Phil Campbell (musician) | 9.73× | Music & Radio |
| Hope Springs (2012 film) | 19.98× | Movies & TV |
| Progressive rock | 2.34× | Music & Radio |
| Huizen | 8.77× | Travel & Leisure |
| Home Office | 1.64× | Business & Career |
| Combat sport | 1.83× | Sports |
| Commercial mortgage | 2.63× | Business & Career |
| N'Golo Kanté | 6.4× | Sports |
| Whataburger | 5.63× | Food & Beverages |
| Liberace | 5.48× | Music & Radio |
| Circular Quay | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.35 |
| Family Orientation | CONSERVATISM | 1.32 |
| Tradition | CONSERVATISM | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| Price Sensitivity | PREMIUM | 1.24 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| India | 10.9% |
| Brazil | 5.6% |
See H.E.R. audiences in other countries
More R&B audiences in Germany
- Whitney Houston (2,322,925)
- Nelly Furtado (2,321,660)
- Jennifer Lopez (2,083,086)
- Rihanna (2,072,690)
- Rhianna (singer) (1,893,955)
How to read this data
Audience size is the estimated number of people in Germany who actively search for H.E.R.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.