Rascasse Audience Intelligence

H.E.R. Audience in Germany

A data profile of the people who buy, follow and care about H.E.R. in Germany — modelled from more than twelve digital signal sources. H.E.R. has an estimated audience of 351,603 people in Germany.

#19among R&B in Germany#3199among Person in Germany#1915in Music & Radio

The average H.E.R. fan in Germany is 28.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Teyana Taylor, Angela Bassett, Sonata Arctica, with strongest over-indexing on Teyana Taylor (327.78× the country average).

Demographically, the H.E.R. audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical H.E.R. fan in Germany is more female, around 28.5 years old, with strong Tradition tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the H.E.R. profile in Germany.

Audience size
352K
in Germany
Gender
60.6%♀
39.4% male
Age
28.5
average years
Country rank
#15465
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of H.E.R. fans

60.6% are female, 39.4% are male, average age 28.5.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for H.E.R. audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age28.5
Estimated audience size351,603
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the H.E.R. audience in Germany
Age bracketShare%
16-1954%
20-2919%
30-3911%
40-4910%
50+5%
Fig. 04

Worldwide distribution

2.5%

of the worldwide H.E.R. audience comes from Germany.

Worldwide audience distribution share by country for H.E.R.
CountryShare
United States42.0%
India11.9%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the H.E.R. audience in Germany is strongest.

Fig. 05

Top regions by affinity

H.E.R. fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.39×
02Hessen~30K1.18×
03Nordrhein-Westfalen~80K1.06×
04Thüringen~9K1.04×
05Bremen~3K1.04×
06Hamburg~8K1.02×
07Bayern~60K0.98×
08Brandenburg~10K0.98×
09Sachsen-Anhalt~9K0.96×
10Baden-Württemberg~50K0.95×
11Niedersachsen~30K0.95×
12Rheinland-Pfalz~20K0.95×
13Schleswig-Holstein~10K0.91×
14Saarland~4K0.90×
15Sachsen~20K0.89×
16Mecklenburg-Vorpommern~6K0.87×
Fig. 06

Affinity by region

Affinity by region — H.E.R., Germany
0.87×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the H.E.R. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for H.E.R. audience
#·InterestCategoryAffinity×
01JeremihMusic & Radio546.96×
02Sonata ArcticaMusic & Radio530.43×
03Teyana TaylorMovies & TV327.78×
04Angela BassettMovies & TV293.35×
05Kelly RowlandMusic & Radio145.04×
06AaliyahMusic & Radio74.03×
07Google VoiceTechnology & Electronics55.23×
08KaskadeMusic & Radio53.43×
09Faith EvansMusic & Radio52.03×
10Michael B. JordanMovies & TV43.98×
11TylaMusic & Radio29.03×
12Mariah CareyMusic & Radio21.98×
13Toni GarrnFashion & Accessoires20.83×
14Meghan TrainorMusic & Radio20.17×
15Natalie DormerMovies & TV20.00×
16Dua LipaMusic & Radio16.18×
17NellyMusic & Radio13.59×
18TonieboxKids & Family11.66×
19Las VegasTravel & Leisure9.55×
20George ClooneyMovies & TV8.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the H.E.R. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by H.E.R. audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.46×
SpiritualityBALANCE1.36×
Family OrientationCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by H.E.R. audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Healthy LifestyleBALANCE0.70×
IndulgenceJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does H.E.R. have in Germany?

H.E.R. has an estimated audience of 351,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of H.E.R. fans?

60.6% of H.E.R. fans are female, 39.4% are male, with an average age of 28.5 years.

03

Which brands do H.E.R. fans like most?

H.E.R. fans show strongest brand affinity for Teyana Taylor (327.78×), Angela Bassett (293.35×), and Sonata Arctica (530.43×) over the country average.

04

Where do H.E.R. fans live in Germany?

H.E.R. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do H.E.R. fans also like?

Beyond H.E.R. itself, the audience over-indexes on Angela Bassett (293.35×), Sonata Arctica (530.43×), Jeremih (546.96×), and Kelly Rowland (145.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in Germany

See H.E.R. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for H.E.R.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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