Toniebox Audience in Germany
Toniebox has an estimated audience of 1,567,866 people in Germany. 62.8% are female, 37.2% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Voice, Flixtrain, Google Images, Catherine O'Hara, Lego Star Wars.
The average Toniebox fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Voice, Flixtrain, Google Images, with strongest over-indexing on Google Voice (2242.42× the country average). Demographically, the Toniebox audience skews more female with an average age of 38.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Toniebox fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 38.3 |
| Estimated audience size | 1,567,866 |
Audience persona
The typical Toniebox fan in Germany is more female, around 38.3 years old, with strong DIY Mentality tendencies and a notable affinity for Google Voice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 391,775 | 1.14× |
| Bayern | 292,458 | 1.16× |
| Baden-Württemberg | 241,923 | 1.13× |
| Niedersachsen | 173,594 | 1.14× |
| Hessen | 116,268 | 0.97× |
| Rheinland-Pfalz | 88,111 | 1.12× |
| Sachsen | 78,994 | 1.03× |
| Berlin | 57,516 | 0.82× |
| Schleswig-Holstein | 55,418 | 0.98× |
| Brandenburg | 47,779 | 0.98× |
| Sachsen-Anhalt | 38,726 | 0.95× |
| Thüringen | 38,001 | 0.95× |
| Hamburg | 34,596 | 0.98× |
| Mecklenburg-Vorpommern | 28,402 | 0.95× |
| Saarland | 17,244 | 0.9× |
| Bremen | 10,618 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Voice | 2242.42× | Technology & Electronics |
| Flixtrain | 60.27× | Cars & Mobility |
| Google Images | 121.24× | Internet & Social Media |
| Catherine O'Hara | 43.03× | Movies & TV |
| Lego Star Wars | 26.4× | Kids & Family |
| Bus rapid transit | 99.4× | Cars & Mobility |
| Eugene Levy | 53.63× | Movies & TV |
| American Greed | 251.54× | Movies & TV |
| Lego | 5.15× | Kids & Family |
| Amazon Echo | 17.88× | Technology & Electronics |
| Barbie | 3.42× | Movies & TV |
| Lego Marvel Super Heroes | 18.48× | Kids & Family |
| Legoland | 8.01× | Travel & Leisure |
| Teyana Taylor | 14.42× | Movies & TV |
| Highpoint Shopping Centre | 29.5× | Shopping |
| Caulking | 48.57× | Home & Garden |
| Smyths Toys | 3.42× | Kids & Family |
| Seattle Seahawks | 13.93× | Sports |
| Itabus | 60.09× | Cars & Mobility |
| Harry Potter | 1.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.37 |
| Family Orientation | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Early Adopter Mentality | POWER | 1.17 |
| Sports Activity | POWER | 1.16 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.4% |
| United States | 18.0% |
| United Kingdom | 13.2% |
See Toniebox audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Toniebox have in Germany?
Toniebox has an estimated audience of 1,567,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toniebox fans?
62.8% of Toniebox fans are female, 37.2% are male, with an average age of 38.3 years.
Which brands do Toniebox fans like most?
Toniebox fans show strongest brand affinity for Google Voice (2242.42×), Flixtrain (60.27×), and Google Images (121.24×) over the country average.
Where do Toniebox fans live in Germany?
Toniebox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 391,775), Bayern (reach 292,458), and Baden-Württemberg (reach 241,923). These three regions account for the largest share of the active audience.
What other brands do Toniebox fans also like?
Beyond Toniebox itself, the audience over-indexes on Flixtrain (60.27×), Google Images (121.24×), Catherine O'Hara (43.03×), and Lego Star Wars (26.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toniebox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.