Lego Marvel Super Heroes Audience in Germany
Lego Marvel Super Heroes has an estimated audience of 350,040 people in Germany. 47.7% are female, 52.3% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Legoland, Lego Harry Potter, Lego City, Lego Star Wars, Lego minifigure.
The average Lego Marvel Super Heroes fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Legoland, Lego Harry Potter, Lego City, with strongest over-indexing on Legoland (14.11× the country average). Demographically, the Lego Marvel Super Heroes audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Lego Marvel Super Heroes fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 37.8 |
| Estimated audience size | 350,040 |
Audience persona
The typical Lego Marvel Super Heroes fan in Germany is balanced, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Legoland.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,048 | 1.18× |
| Bayern | 51,209 | 0.91× |
| Baden-Württemberg | 44,210 | 0.93× |
| Niedersachsen | 38,439 | 1.13× |
| Hessen | 25,104 | 0.94× |
| Rheinland-Pfalz | 21,683 | 1.24× |
| Sachsen | 17,152 | 1× |
| Schleswig-Holstein | 14,093 | 1.12× |
| Berlin | 13,450 | 0.86× |
| Brandenburg | 10,960 | 1.01× |
| Sachsen-Anhalt | 9,540 | 1.05× |
| Thüringen | 8,532 | 0.96× |
| Hamburg | 6,545 | 0.83× |
| Mecklenburg-Vorpommern | 6,382 | 0.95× |
| Saarland | 4,582 | 1.07× |
| Bremen | 2,498 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Legoland | 14.11× | Travel & Leisure |
| Lego Harry Potter | 20.1× | Movies & TV |
| Lego City | 22.5× | Kids & Family |
| Lego Star Wars | 15.04× | Kids & Family |
| Lego minifigure | 25.67× | Kids & Family |
| Lego Batman | 26.03× | Kids & Family |
| Lego Minifigures (theme) | 29.06× | Kids & Family |
| Lego Duplo | 15.75× | Kids & Family |
| The Lego Movie | 27.49× | Movies & TV |
| Lego Mindstorms | 26.6× | Kids & Family |
| Lego Space | 31.63× | Kids & Family |
| Lego | 3.53× | Kids & Family |
| Lego Friends | 16.29× | Kids & Family |
| Harry Potter | 1.75× | Movies & TV |
| Lego City Undercover | 22.29× | Games |
| Lego Club Magazine | 25.76× | Kids & Family |
| Lego Super Heroes | 29.46× | Kids & Family |
| Lego Castle | 28.72× | Kids & Family |
| Smyths Toys | 2.41× | Kids & Family |
| Toniebox | 5.21× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.43 |
| Urban Lifestyle | OPEN | 1.23 |
| Sustainability | BALANCE | 1.19 |
| Early Adopter Mentality | POWER | 1.19 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Germany | 9.1% |
| United Kingdom | 9.1% |
See Lego Marvel Super Heroes audiences in other countries
- Lego Marvel Super Heroes — United States
- Lego Marvel Super Heroes — United Kingdom
- Lego Marvel Super Heroes — France
- Lego Marvel Super Heroes — Italy
- Lego Marvel Super Heroes — Spain
- Lego Marvel Super Heroes — Brazil
- Lego Marvel Super Heroes — Japan
- Lego Marvel Super Heroes — South Korea
- Lego Marvel Super Heroes — India
More Toys audiences in Germany
Frequently asked questions
How many fans does Lego Marvel Super Heroes have in Germany?
Lego Marvel Super Heroes has an estimated audience of 350,040 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lego Marvel Super Heroes fans?
47.7% of Lego Marvel Super Heroes fans are female, 52.3% are male, with an average age of 37.8 years.
Which brands do Lego Marvel Super Heroes fans like most?
Lego Marvel Super Heroes fans show strongest brand affinity for Legoland (14.11×), Lego Harry Potter (20.1×), and Lego City (22.5×) over the country average.
Where do Lego Marvel Super Heroes fans live in Germany?
Lego Marvel Super Heroes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,048), Bayern (reach 51,209), and Baden-Württemberg (reach 44,210). These three regions account for the largest share of the active audience.
What other brands do Lego Marvel Super Heroes fans also like?
Beyond Lego Marvel Super Heroes itself, the audience over-indexes on Lego Harry Potter (20.1×), Lego City (22.5×), Lego Star Wars (15.04×), and Lego minifigure (25.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lego Marvel Super Heroes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.