Rascasse Audience Intelligence

Lego Marvel Super Heroes Target Market in Germany

A data profile of the people who buy, follow and care about Lego Marvel Super Heroes in Germany — modelled from more than twelve digital signal sources. Lego Marvel Super Heroes has an estimated audience of 350,308 people in Germany.

#26among Toys in Germany#1974among Brand in Germany#307in Kids & Family

The average Lego Marvel Super Heroes fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Legoland, Lego Harry Potter, Lego Batman, with strongest over-indexing on Legoland (14.11× the country average).

Demographically, the Lego Marvel Super Heroes audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lego Marvel Super Heroes fan in Germany is balanced, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Legoland.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lego Marvel Super Heroes profile in Germany.

Audience size
350K
in Germany
Gender
47.7%♀
52.3% male
Age
37.8
average years
Country rank
#15515
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lego Marvel Super Heroes

47.7% are female, 52.3% are male, average age 37.8.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Lego Marvel Super Heroes audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age37.8
Estimated audience size350,308
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Lego Marvel Super Heroes audience in Germany
Age bracketShare%
16-1917%
20-2923%
30-3928%
40-4917%
50+15%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Lego Marvel Super Heroes audience comes from Germany.

Worldwide audience distribution share by country for Lego Marvel Super Heroes
CountryShare
United States31.5%
United Kingdom9.0%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Marvel Super Heroes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lego Marvel Super Heroes customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.16×
02Nordrhein-Westfalen~90K1.15×
03Niedersachsen~40K1.12×
04Schleswig-Holstein~10K1.09×
05Sachsen-Anhalt~10K1.08×
06Saarland~4K1.05×
07Brandenburg~10K1.03×
08Mecklenburg-Vorpommern~7K1.01×
09Sachsen~20K0.98×
10Thüringen~9K0.98×
11Bremen~3K0.95×
12Hessen~30K0.94×
13Baden-Württemberg~40K0.90×
14Bayern~50K0.89×
15Berlin~10K0.86×
16Hamburg~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Lego Marvel Super Heroes, Germany
0.85×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Marvel Super Heroes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Marvel Super Heroes audience
#·InterestCategoryAffinity×
01Lego SpaceKids & Family31.63×
02Lego Minifigures (theme)Kids & Family29.06×
03Lego CastleKids & Family28.72×
04The Lego MovieMovies & TV27.49×
05Lego MindstormsKids & Family26.60×
06Lego BatmanKids & Family26.03×
07Lego Club MagazineKids & Family25.76×
08Lego minifigureKids & Family25.67×
09Lego CityKids & Family22.50×
10Lego City UndercoverGames22.29×
11Lego Harry PotterMovies & TV20.10×
12Lego FriendsKids & Family16.29×
13Lego DuploKids & Family15.75×
14Lego Star WarsKids & Family15.04×
15LegolandTravel & Leisure14.11×
16TonieboxKids & Family5.21×
17LegoKids & Family3.53×
18Smyths ToysKids & Family2.41×
19SupermanMovies & TV1.98×
20Harry PotterMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Marvel Super Heroes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Marvel Super Heroes audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.19×
DIY MentalityTHRILL1.06×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Marvel Super Heroes audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.74×
Quality AwarenessPREMIUM0.80×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lego Marvel Super Heroes's target market in Germany?

Lego Marvel Super Heroes's target market in Germany covers an estimated 350,308 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lego Marvel Super Heroes customers?

47.7% of the Lego Marvel Super Heroes audience are female, 52.3% are male, with an average age of 37.8 years.

03

Which brands do Lego Marvel Super Heroes fans like most?

Lego Marvel Super Heroes fans show strongest brand affinity for Legoland (14.11×), Lego Harry Potter (20.1×), and Lego Batman (26.03×) over the country average.

04

Where do Lego Marvel Super Heroes fans live in Germany?

Lego Marvel Super Heroes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Marvel Super Heroes fans also like?

Beyond Lego Marvel Super Heroes itself, the audience over-indexes on Lego Harry Potter (20.1×), Lego Batman (26.03×), Lego minifigure (25.67×), and Lego City (22.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Toys audiences in Germany

See Lego Marvel Super Heroes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lego Marvel Super Heroes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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