Playmobil Audience in Germany
Playmobil has an estimated audience of 2,017,355 people in Germany. 72.2% are female, 27.8% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Smyths Toys, Peppa Pig, Ernsting's family, PAW Patrol.
The average Playmobil fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Smyths Toys, Peppa Pig, with strongest over-indexing on Barbie (18.48× the country average). Demographically, the Playmobil audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Playmobil fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 39.2 |
| Estimated audience size | 2,017,355 |
Audience persona
The typical Playmobil fan in Germany is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 518,385 | 1.17× |
| Bayern | 487,649 | 1.5× |
| Baden-Württemberg | 358,496 | 1.3× |
| Niedersachsen | 242,046 | 1.24× |
| Hessen | 154,739 | 1.01× |
| Rheinland-Pfalz | 119,548 | 1.18× |
| Schleswig-Holstein | 79,768 | 1.1× |
| Berlin | 73,512 | 0.81× |
| Brandenburg | 58,760 | 0.94× |
| Sachsen | 56,529 | 0.57× |
| Thüringen | 49,465 | 0.96× |
| Sachsen-Anhalt | 46,390 | 0.89× |
| Hamburg | 39,419 | 0.86× |
| Mecklenburg-Vorpommern | 31,256 | 0.81× |
| Saarland | 20,696 | 0.84× |
| Bremen | 13,917 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 18.48× | Movies & TV |
| Smyths Toys | 12.54× | Kids & Family |
| Peppa Pig | 13.36× | Kids & Family |
| Ernsting's family | 4.94× | Shopping |
| PAW Patrol | 7.74× | Movies & TV |
| Lego Batman | 20.6× | Kids & Family |
| Child development | 4.24× | Business & Career |
| Squishmallows | 10.09× | Kids & Family |
| Diaper bag | 6.19× | Kids & Family |
| Toys "R" Us | 10.48× | Shopping |
| Online shopping | 1.87× | Shopping |
| Cloth diaper | 10.22× | Kids & Family |
| Children's literature | 4.64× | Literature |
| Shopping | 1.66× | Shopping |
| Center Parcs | 4.54× | Travel & Leisure |
| Movies | 1.69× | Movies & TV |
| Lego | 3.42× | Kids & Family |
| Obi (store) | 2.02× | Shopping |
| Baby food | 3.27× | Kids & Family |
| Gala | 2.18× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.58 |
| LGBTQ+ Identity | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.17 |
| Pet Ownership | JOY | 1.15 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Creativity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.3% |
| France | 14.0% |
| Italy | 11.4% |
See Playmobil audiences in other countries
More Toys audiences in Germany
- Lego (7,766,884)
- Bluebrixx (3,894,956)
- Peppa Pig (2,192,935)
- Barbie (1,910,214)
- Disney Princess (1,781,613)
Frequently asked questions
How many fans does Playmobil have in Germany?
Playmobil has an estimated audience of 2,017,355 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Playmobil fans?
72.2% of Playmobil fans are female, 27.8% are male, with an average age of 39.2 years.
Which brands do Playmobil fans like most?
Playmobil fans show strongest brand affinity for Barbie (18.48×), Smyths Toys (12.54×), and Peppa Pig (13.36×) over the country average.
Where do Playmobil fans live in Germany?
Playmobil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 518,385), Bayern (reach 487,649), and Baden-Württemberg (reach 358,496). These three regions account for the largest share of the active audience.
What other brands do Playmobil fans also like?
Beyond Playmobil itself, the audience over-indexes on Smyths Toys (12.54×), Peppa Pig (13.36×), Ernsting's family (4.94×), and PAW Patrol (7.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Playmobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.