Playmobil Audience in Germany
Playmobil has an estimated audience of 2,017,355 people in Germany. 72.2% are female, 27.8% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Smyths Toys, Peppa Pig, Ernsting's family, PAW Patrol.
The average Playmobil fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Smyths Toys, Peppa Pig, with strongest over-indexing on Barbie (18.48× the country average). Demographically, the Playmobil audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Playmobil fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 39.2 |
| Estimated audience size | 2,017,355 |
Audience persona
The typical Playmobil fan in Germany is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 518,385 | 1.17× |
| Bayern | 487,649 | 1.5× |
| Baden-Württemberg | 358,496 | 1.3× |
| Niedersachsen | 242,046 | 1.24× |
| Hessen | 154,739 | 1.01× |
| Rheinland-Pfalz | 119,548 | 1.18× |
| Schleswig-Holstein | 79,768 | 1.1× |
| Berlin | 73,512 | 0.81× |
| Brandenburg | 58,760 | 0.94× |
| Sachsen | 56,529 | 0.57× |
| Thüringen | 49,465 | 0.96× |
| Sachsen-Anhalt | 46,390 | 0.89× |
| Hamburg | 39,419 | 0.86× |
| Mecklenburg-Vorpommern | 31,256 | 0.81× |
| Saarland | 20,696 | 0.84× |
| Bremen | 13,917 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 18.48× | Movies & TV |
| Smyths Toys | 12.54× | Kids & Family |
| Peppa Pig | 13.36× | Kids & Family |
| Ernsting's family | 4.94× | Shopping |
| PAW Patrol | 7.74× | Movies & TV |
| Lego Batman | 20.6× | Kids & Family |
| Child development | 4.24× | Business & Career |
| Squishmallows | 10.09× | Kids & Family |
| Diaper bag | 6.19× | Kids & Family |
| Toys "R" Us | 10.48× | Shopping |
| Online shopping | 1.87× | Shopping |
| Cloth diaper | 10.22× | Kids & Family |
| Children's literature | 4.64× | Literature |
| Shopping | 1.66× | Shopping |
| Center Parcs | 4.54× | Travel & Leisure |
| Movies | 1.69× | Movies & TV |
| Lego | 3.42× | Kids & Family |
| Obi (store) | 2.02× | Shopping |
| Baby food | 3.27× | Kids & Family |
| Gala | 2.18× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.58 |
| LGBTQ+ Identity | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.17 |
| Pet Ownership | JOY | 1.15 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Creativity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.3% |
| France | 14.0% |
| Italy | 11.4% |
See Playmobil audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Playmobil have in Germany?
Playmobil has an estimated audience of 2,017,355 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Playmobil fans?
72.2% of Playmobil fans are female, 27.8% are male, with an average age of 39.2 years.
Which brands do Playmobil fans like most?
Playmobil fans show strongest brand affinity for Barbie (18.48×), Smyths Toys (12.54×), and Peppa Pig (13.36×) over the country average.
Where do Playmobil fans live in Germany?
Playmobil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 518,385), Bayern (reach 487,649), and Baden-Württemberg (reach 358,496). These three regions account for the largest share of the active audience.
What other brands do Playmobil fans also like?
Beyond Playmobil itself, the audience over-indexes on Smyths Toys (12.54×), Peppa Pig (13.36×), Ernsting's family (4.94×), and PAW Patrol (7.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Playmobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.