Rascasse Audience Intelligence

Cloth diaper Audience in Germany

A data profile of the people who buy, follow and care about Cloth diaper in Germany — modelled from more than twelve digital signal sources. Cloth diaper has an estimated audience of 989,694 people in Germany.

#3182among Topic in Germany#171in Kids & Family

The average Cloth diaper fan in Germany is 34.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Barbie, Babywearing, Infant bodysuit, with strongest over-indexing on Barbie (10.16× the country average).

Demographically, the Cloth diaper audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cloth diaper fan in Germany is more female, around 34.0 years old, with strong Individualism tendencies and a notable affinity for Barbie.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cloth diaper profile in Germany.

Audience size
990K
in Germany
Gender
80.5%♀
19.5% male
Age
34.0
average years
Country rank
#6594
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cloth diaper fans

80.5% are female, 19.5% are male, average age 34.0.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Cloth diaper audience in Germany
MetricValue
Female80.5%
Male19.5%
Average age34.0
Estimated audience size989,694
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Cloth diaper audience in Germany
Age bracketShare%
16-1919%
20-2935%
30-3928%
40-4913%
50+6%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Cloth diaper audience comes from Germany.

Worldwide audience distribution share by country for Cloth diaper
CountryShare
United States27.9%
Japan14.1%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cloth diaper audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cloth diaper fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.47×
02Bayern~200K1.39×
03Sachsen~60K1.14×
04Schleswig-Holstein~40K1.08×
05Niedersachsen~100K1.02×
06Thüringen~20K0.97×
07Hamburg~20K0.97×
08Berlin~40K0.96×
09Hessen~70K0.95×
10Saarland~10K0.95×
11Bremen~8K0.94×
12Rheinland-Pfalz~50K0.93×
13Brandenburg~30K0.92×
14Mecklenburg-Vorpommern~20K0.90×
15Nordrhein-Westfalen~200K0.89×
16Sachsen-Anhalt~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Cloth diaper, Germany
0.81×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cloth diaper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cloth diaper audience
#·InterestCategoryAffinity×
01BabylonTravel & Leisure19.64×
02BabywearingKids & Family16.65×
03Toko BajuShopping11.33×
04Maxi-CosiKids & Family11.27×
05BarbieMovies & TV10.16×
06Children's musicMusic & Radio9.49×
07Zara KidsFashion & Accessoires9.21×
08Infant bodysuitKids & Family8.20×
09Working parentKids & Family8.18×
10BritaxKids & Family7.86×
11Pre-kindergartenKids & Family7.27×
12Baby monitorKids & Family6.65×
13Gina TricotFashion & Accessoires6.19×
14BabyOneKids & Family6.03×
15Baby foodKids & Family6.02×
16MothercareKids & Family5.59×
17Infant bedHome & Garden4.92×
18Picture bookLiterature3.95×
19Child developmentBusiness & Career3.69×
20EventimTravel & Leisure2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cloth diaper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cloth diaper audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.64×
Design AffinityPREMIUM1.28×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cloth diaper audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.32×
SpiritualityBALANCE0.47×
Need for SecurityCONSERVATISM0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cloth diaper have in Germany?

Cloth diaper has an estimated audience of 989,694 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Cloth diaper fans?

80.5% of Cloth diaper fans are female, 19.5% are male, with an average age of 34.0 years.

03

Which brands do Cloth diaper fans like most?

Cloth diaper fans show strongest brand affinity for Barbie (10.16×), Babywearing (16.65×), and Infant bodysuit (8.2×) over the country average.

04

Where do Cloth diaper fans live in Germany?

Cloth diaper fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cloth diaper fans also like?

Beyond Cloth diaper itself, the audience over-indexes on Babywearing (16.65×), Infant bodysuit (8.2×), Pre-kindergarten (7.27×), and Baby food (6.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Cloth diaper audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cloth diaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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