Cloth diaper Audience in Germany
Cloth diaper has an estimated audience of 989,694 people in Germany. 80.5% are female, 19.5% are male, average age 34.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Barbie, Babywearing, Infant bodysuit, Pre-kindergarten, Baby food.
The average Cloth diaper fan in Germany is 34.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Barbie, Babywearing, Infant bodysuit, with strongest over-indexing on Barbie (10.16× the country average). Demographically, the Cloth diaper audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Cloth diaper fans
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 34.0 |
| Estimated audience size | 989,694 |
Audience persona
The typical Cloth diaper fan in Germany is more female, around 34.0 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 226,243 | 1.42× |
| Baden-Württemberg | 205,948 | 1.53× |
| Nordrhein-Westfalen | 195,799 | 0.9× |
| Niedersachsen | 99,125 | 1.03× |
| Hessen | 71,786 | 0.95× |
| Sachsen | 56,920 | 1.17× |
| Berlin | 44,940 | 1.02× |
| Rheinland-Pfalz | 43,229 | 0.87× |
| Schleswig-Holstein | 39,325 | 1.11× |
| Brandenburg | 27,310 | 0.89× |
| Thüringen | 23,324 | 0.92× |
| Hamburg | 21,559 | 0.96× |
| Sachsen-Anhalt | 18,647 | 0.73× |
| Mecklenburg-Vorpommern | 15,717 | 0.83× |
| Saarland | 10,399 | 0.86× |
| Bremen | 6,820 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 10.16× | Movies & TV |
| Babywearing | 16.65× | Kids & Family |
| Infant bodysuit | 8.2× | Kids & Family |
| Pre-kindergarten | 7.27× | Kids & Family |
| Baby food | 6.02× | Kids & Family |
| Maxi-Cosi | 11.27× | Kids & Family |
| Babylon | 19.64× | Travel & Leisure |
| Working parent | 8.18× | Kids & Family |
| Zara Kids | 9.21× | Fashion & Accessoires |
| Child development | 3.69× | Business & Career |
| BabyOne | 6.03× | Kids & Family |
| Toko Baju | 11.33× | Shopping |
| Children's music | 9.49× | Music & Radio |
| Gina Tricot | 6.19× | Fashion & Accessoires |
| Baby monitor | 6.65× | Kids & Family |
| Picture book | 3.95× | Literature |
| Mothercare | 5.59× | Kids & Family |
| Eventim | 2.84× | Travel & Leisure |
| Infant bed | 4.92× | Home & Garden |
| Britax | 7.86× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.34 |
| Sustainability | BALANCE | 1.92 |
| Design Affinity | PREMIUM | 1.64 |
| Creativity | OPEN | 1.63 |
| DIY Mentality | THRILL | 1.63 |
| Individualism | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 14.1% |
| India | 6.4% |
See Cloth diaper audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cloth diaper have in Germany?
Cloth diaper has an estimated audience of 989,694 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Cloth diaper fans?
80.5% of Cloth diaper fans are female, 19.5% are male, with an average age of 34.0 years.
Which brands do Cloth diaper fans like most?
Cloth diaper fans show strongest brand affinity for Barbie (10.16×), Babywearing (16.65×), and Infant bodysuit (8.2×) over the country average.
Where do Cloth diaper fans live in Germany?
Cloth diaper fans in Germany are most concentrated in Bayern (reach 226,243), Baden-Württemberg (reach 205,948), and Nordrhein-Westfalen (reach 195,799). These three regions account for the largest share of the active audience.
What other brands do Cloth diaper fans also like?
Beyond Cloth diaper itself, the audience over-indexes on Babywearing (16.65×), Infant bodysuit (8.2×), Pre-kindergarten (7.27×), and Baby food (6.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cloth diaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.