Working parent Audience in Germany
A data profile of the people who buy, follow and care about Working parent in Germany — modelled from more than twelve digital signal sources. Working parent has an estimated audience of 1,573,517 people in Germany.
The average Working parent fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern.
Top brand affinities include Earth Day, New Year's Eve, Telegram, with strongest over-indexing on Earth Day (23.15× the country average).
Demographically, the Working parent audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
The typical Working parent fan in Germany is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Earth Day.
At a glance
The key figures that characterise the Working parent profile in Germany.
Search interest · 12-month trend
Demographics of Working parent fans
65.3% are female, 34.7% are male, average age 42.1.
Gender split
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.1 |
| Estimated audience size | 1,573,517 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Working parent audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.8% |
| Japan | 11.2% |
| Indonesia | 7.0% |
Geography
Where the Working parent audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.03× | |
| 02 | Nordrhein-Westfalen | ~300K | 0.97× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Working parent audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkswagen ID.3 | Cars & Mobility | 30.23× | ||
| 02 | Earth Day | Politics & Society | 23.15× | ||
| 03 | Gender-neutral language | Politics & Society | 20.00× | ||
| 04 | Home Alone | Movies & TV | 17.37× | ||
| 05 | New Year's Eve | Home & Garden | 17.32× | ||
| 06 | International Olympic Committee | Sports | 16.74× | ||
| 07 | Small Business Administration | Business & Career | 15.59× | ||
| 08 | Transgenderism | Politics & Society | 14.62× | ||
| 09 | Ukraine national football team | Sports | 13.85× | ||
| 10 | Croatia national football team | Sports | 13.70× | ||
| 11 | Volkswagen ID.4 | Cars & Mobility | 11.86× | ||
| 12 | Love Actually | Movies & TV | 10.67× | ||
| 13 | Homeschooling | Politics & Society | 9.58× | ||
| 14 | Telegram | Internet & Social Media | 8.55× | ||
| 15 | Fundraising | Business & Career | 7.68× | ||
| 16 | Day spa | Beauty & Wellness | 6.49× | ||
| 17 | Volunteering | Politics & Society | 5.92× | ||
| 18 | Junge Freiheit | News | 4.94× | ||
| 19 | Child development | Business & Career | 4.08× | ||
| 20 | Hugendubel | Shopping | 3.99× |
Personality of the Working parent audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.12× | |
| Design Affinity | PREMIUM | 1.89× | |
| Risk Appetite | THRILL | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Spirituality | BALANCE | 0.90× |
Frequently asked questions
How many fans does Working parent have in Germany?
Working parent has an estimated audience of 1,573,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Working parent fans?
65.3% of Working parent fans are female, 34.7% are male, with an average age of 42.1 years.
Which brands do Working parent fans like most?
Working parent fans show strongest brand affinity for Earth Day (23.15×), New Year's Eve (17.32×), and Telegram (8.55×) over the country average.
What other brands do Working parent fans also like?
Beyond Working parent itself, the audience over-indexes on New Year's Eve (17.32×), Telegram (8.55×), Volkswagen ID.3 (30.23×), and Volunteering (5.92×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Working parent audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Working parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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