Working parent Audience in Germany
Working parent has an estimated audience of 1,573,517 people in Germany. 65.3% are female, 34.7% are male, average age 42.1. Top regions: Bayern, Nordrhein-Westfalen. Top brand affinities: Artistic inspiration, Progressive rock, Rossmann, Natural rubber, Home Office.
The average Working parent fan in Germany is 42.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen. Top brand affinities include Artistic inspiration, Progressive rock, Rossmann, with strongest over-indexing on Artistic inspiration (4.13× the country average). Demographically, the Working parent audience skews more female with an average age of 42.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Working parent fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.1 |
| Estimated audience size | 1,573,517 |
Audience persona
The typical Working parent fan in Germany is more female, around 42.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 298,858 | 1.18× |
| Nordrhein-Westfalen | 281,783 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 4.13× | Arts & Culture |
| Progressive rock | 4.34× | Music & Radio |
| Rossmann | 1.6× | Shopping |
| Natural rubber | 3.13× | Cars & Mobility |
| Home Office | 1.62× | Business & Career |
| Ipekyol | 5.31× | Shopping |
| A Streetcar Named Desire (1951 film) | 19.3× | Movies & TV |
| Saving | 1.75× | Business & Career |
| Product design | 1.86× | Business & Career |
| Collectable | 1.79× | Kids & Family |
| Graham Greene | 4.89× | Literature |
| Inha University | 17.18× | Business & Career |
| Information sensitivity | 4.5× | Technology & Electronics |
| Cachorro | 2.99× | Pets & Animals |
| Emil Nolde | 4.16× | Arts & Culture |
| Buying and Selling Real Estate | 5.32× | Home & Garden |
| Low-carbon emission | 4.68× | Politics & Society |
| Cadbury World | 5.99× | Travel & Leisure |
| Caprivi Strip | 6.39× | |
| Sixx | 1.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.62 |
| Sports Activity | POWER | 2.11 |
| Design Affinity | PREMIUM | 1.98 |
| Sustainability | BALANCE | 1.86 |
| DIY Mentality | THRILL | 1.83 |
| Mindfulness | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Japan | 11.2% |
| Indonesia | 7.0% |
See Working parent audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Working parent have in Germany?
Working parent has an estimated audience of 1,573,517 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Working parent fans?
65.3% of Working parent fans are female, 34.7% are male, with an average age of 42.1 years.
Which brands do Working parent fans like most?
Working parent fans show strongest brand affinity for Artistic inspiration (4.13×), Progressive rock (4.34×), and Rossmann (1.6×) over the country average.
What other brands do Working parent fans also like?
Beyond Working parent itself, the audience over-indexes on Progressive rock (4.34×), Rossmann (1.6×), Natural rubber (3.13×), and Home Office (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Working parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.