Working parent Audience in Germany
Working parent has an estimated audience of 1,573,517 people in Germany. 65.3% are female, 34.7% are male, average age 42.1. Top regions: Bayern, Nordrhein-Westfalen. Top brand affinities: Small Business Administration, Croatia national football team, Do it yourself (DIY), Home Alone, Day spa.
The average Working parent fan in Germany is 42.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen. Top brand affinities include Small Business Administration, Croatia national football team, Do it yourself (DIY), with strongest over-indexing on Small Business Administration (17.18× the country average). Demographically, the Working parent audience skews more female with an average age of 42.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Working parent fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.1 |
| Estimated audience size | 1,573,517 |
Audience persona
The typical Working parent fan in Germany is more female, around 42.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Small Business Administration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 298,858 | 1.18× |
| Nordrhein-Westfalen | 281,783 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Small Business Administration | 17.18× | Business & Career |
| Croatia national football team | 17.67× | Sports |
| Do it yourself (DIY) | 3.19× | Home & Garden |
| Home Alone | 20.03× | Movies & TV |
| Day spa | 7.5× | Beauty & Wellness |
| Etsy | 4.28× | Fashion & Accessoires |
| Ryanair | 3.13× | Travel & Leisure |
| Open water swimming | 19× | Sports |
| Child development | 4.04× | Business & Career |
| Local food | 3.72× | Food & Beverages |
| New Year's Eve | 7.84× | Home & Garden |
| Fressnapf | 3.78× | Shopping |
| Gault Millau | 20.12× | Food & Beverages |
| Mountain biking | 4.21× | Sports |
| Transgenderism | 8.73× | Politics & Society |
| Art Collecting | 7.88× | Arts & Culture |
| Harry Potter | 1.72× | Movies & TV |
| Lieferando.de | 2.33× | Food & Beverages |
| Alpine skiing | 3.18× | Sports |
| HiPP | 9.79× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.62 |
| Sports Activity | POWER | 2.11 |
| Design Affinity | PREMIUM | 1.98 |
| Sustainability | BALANCE | 1.86 |
| DIY Mentality | THRILL | 1.83 |
| Mindfulness | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Japan | 11.2% |
| Indonesia | 7.0% |
See Working parent audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Working parent have in Germany?
Working parent has an estimated audience of 1,573,517 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Working parent fans?
65.3% of Working parent fans are female, 34.7% are male, with an average age of 42.1 years.
Which brands do Working parent fans like most?
Working parent fans show strongest brand affinity for Small Business Administration (17.18×), Croatia national football team (17.67×), and Do it yourself (DIY) (3.19×) over the country average.
What other brands do Working parent fans also like?
Beyond Working parent itself, the audience over-indexes on Croatia national football team (17.67×), Do it yourself (DIY) (3.19×), Home Alone (20.03×), and Day spa (7.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Working parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.