Small Business Administration Audience in Germany
Small Business Administration has an estimated audience of 1,007,419 people in Germany. 49.8% are female, 50.2% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Spiegel Online, Die Welt, Telegram, Der Tagesspiegel, Der Spiegel.
The average Small Business Administration fan in Germany is 45.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Spiegel Online, Die Welt, Telegram, with strongest over-indexing on Spiegel Online (14.96× the country average). Demographically, the Small Business Administration audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Small Business Administration fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 45.3 |
| Estimated audience size | 1,007,419 |
Audience persona
The typical Small Business Administration fan in Germany is balanced, around 45.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,271 | 0.31× |
| Bayern | 65,199 | 0.4× |
| Hessen | 59,703 | 0.78× |
| Baden-Württemberg | 53,563 | 0.39× |
| Niedersachsen | 50,142 | 0.51× |
| Rheinland-Pfalz | 49,242 | 0.98× |
| Thüringen | 48,188 | 1.88× |
| Sachsen-Anhalt | 45,318 | 1.74× |
| Sachsen | 42,847 | 0.87× |
| Schleswig-Holstein | 40,553 | 1.12× |
| Brandenburg | 37,189 | 1.19× |
| Mecklenburg-Vorpommern | 34,244 | 1.78× |
| Berlin | 33,004 | 0.73× |
| Hamburg | 29,275 | 1.29× |
| Saarland | 18,783 | 1.52× |
| Bremen | 18,433 | 2.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 14.96× | News |
| Die Welt | 19.27× | News |
| Telegram | 19.13× | Internet & Social Media |
| Der Tagesspiegel | 15.65× | News |
| Der Spiegel | 14.64× | News |
| Meme | 17.01× | Internet & Social Media |
| Santa Claus | 17.3× | Kids & Family |
| Christmas market | 17.22× | Food & Beverages |
| UEFA Nations League | 16.29× | Sports |
| LGBT community | 16.28× | Politics & Society |
| Christmas | 10.86× | Kids & Family |
| Friedrich Merz | 10.89× | Politics & Society |
| Sustainable design | 17.57× | Business & Career |
| Home Alone (franchise) | 15.72× | Movies & TV |
| Christmas tree | 15.7× | Kids & Family |
| Christmas Eve | 14.33× | Kids & Family |
| Christmas decoration | 15.7× | Home & Garden |
| Angela Merkel | 15.74× | Politics & Society |
| Love Actually | 17.79× | Movies & TV |
| Handelsblatt | 13.47× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.82 |
| Convenience Orientation | PREMIUM | 1.98 |
| Risk Appetite | THRILL | 1.75 |
| Urban Lifestyle | OPEN | 1.72 |
| Travelling | THRILL | 1.69 |
| Career Orientation | POWER | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| India | 5.8% |
| Germany | 5.4% |
See Small Business Administration audiences in other countries
- Small Business Administration — United States
- Small Business Administration — United Kingdom
- Small Business Administration — France
- Small Business Administration — Italy
- Small Business Administration — Spain
- Small Business Administration — Brazil
- Small Business Administration — Japan
- Small Business Administration — South Korea
- Small Business Administration — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Small Business Administration have in Germany?
Small Business Administration has an estimated audience of 1,007,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Small Business Administration fans?
49.8% of Small Business Administration fans are female, 50.2% are male, with an average age of 45.3 years.
Which brands do Small Business Administration fans like most?
Small Business Administration fans show strongest brand affinity for Spiegel Online (14.96×), Die Welt (19.27×), and Telegram (19.13×) over the country average.
Where do Small Business Administration fans live in Germany?
Small Business Administration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,271), Bayern (reach 65,199), and Hessen (reach 59,703). These three regions account for the largest share of the active audience.
What other brands do Small Business Administration fans also like?
Beyond Small Business Administration itself, the audience over-indexes on Die Welt (19.27×), Telegram (19.13×), Der Tagesspiegel (15.65×), and Der Spiegel (14.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Small Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.