Rascasse Audience Intelligence

Small Business Administration Audience in Germany

A data profile of the people who buy, follow and care about Small Business Administration in Germany — modelled from more than twelve digital signal sources. Small Business Administration has an estimated audience of 1,007,419 people in Germany.

#3146among Topic in Germany#574in Business & Career

The average Small Business Administration fan in Germany is 45.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Die Welt, Telegram, Spiegel Online, with strongest over-indexing on Die Welt (19.27× the country average).

Demographically, the Small Business Administration audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Small Business Administration fan in Germany is balanced, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Die Welt.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small Business Administration profile in Germany.

Audience size
1M
in Germany
Gender
49.8%♀
50.2% male
Age
45.3
average years
Country rank
#6481
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small Business Administration fans

49.8% are female, 50.2% are male, average age 45.3.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Small Business Administration audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age45.3
Estimated audience size1,007,419
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Small Business Administration audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3921%
40-4925%
50+33%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Small Business Administration audience comes from Germany.

Worldwide audience distribution share by country for Small Business Administration
CountryShare
United States36.7%
India5.8%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small Business Administration audience in Germany is strongest.

Fig. 05

Top regions by affinity

Small Business Administration fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.20×
02Sachsen-Anhalt~30K1.15×
03Mecklenburg-Vorpommern~20K1.15×
04Hamburg~20K1.07×
05Bremen~9K1.05×
06Brandenburg~30K1.04×
07Schleswig-Holstein~40K1.03×
08Saarland~10K1.02×
09Rheinland-Pfalz~50K0.99×
10Sachsen~50K0.97×
11Hessen~70K0.92×
12Berlin~40K0.92×
13Niedersachsen~90K0.87×
14Baden-Württemberg~100K0.83×
15Bayern~100K0.80×
16Nordrhein-Westfalen~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Small Business Administration, Germany
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small Business Administration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small Business Administration audience
#·InterestCategoryAffinity×
01Die WeltNews19.27×
02TelegramInternet & Social Media19.13×
03Love ActuallyMovies & TV17.79×
04Sustainable designBusiness & Career17.57×
05Santa ClausKids & Family17.30×
06Christmas marketFood & Beverages17.22×
07MemeInternet & Social Media17.01×
08LGBT communityPolitics & Society16.28×
09Angela MerkelPolitics & Society15.74×
10Home Alone (franchise)Movies & TV15.72×
11Christmas treeKids & Family15.70×
12Christmas decorationHome & Garden15.70×
13Der TagesspiegelNews15.65×
14Spiegel OnlineNews14.96×
15Der SpiegelNews14.64×
16Christmas EveKids & Family14.33×
17HandelsblattBusiness & Career13.47×
18Friedrich MerzPolitics & Society10.89×
19ChristmasKids & Family10.86×
20FIFA World CupSports4.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small Business Administration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Small Business Administration audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.49×
SpiritualityBALANCE4.05×
Social Media UsageJOY3.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Small Business Administration audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
Luxury OrientationPREMIUM0.96×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Small Business Administration have in Germany?

Small Business Administration has an estimated audience of 1,007,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Small Business Administration fans?

49.8% of Small Business Administration fans are female, 50.2% are male, with an average age of 45.3 years.

03

Which brands do Small Business Administration fans like most?

Small Business Administration fans show strongest brand affinity for Die Welt (19.27×), Telegram (19.13×), and Spiegel Online (14.96×) over the country average.

04

Where do Small Business Administration fans live in Germany?

Small Business Administration fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Small Business Administration fans also like?

Beyond Small Business Administration itself, the audience over-indexes on Telegram (19.13×), Spiegel Online (14.96×), Der Tagesspiegel (15.65×), and Der Spiegel (14.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Small Business Administration audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Small Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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