Handelsblatt Audience in Germany
Handelsblatt has an estimated audience of 2,959,884 people in Germany. 39.5% are female, 60.5% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: finanzen.net, Friedrich Merz, Polo shirt, Wirtschaftswoche, Der Tagesspiegel.
The average Handelsblatt fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include finanzen.net, Friedrich Merz, Polo shirt, with strongest over-indexing on finanzen.net (11.24× the country average). Demographically, the Handelsblatt audience skews more male with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Career website
Demographics of Handelsblatt fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 38.6 |
| Estimated audience size | 2,959,884 |
Audience persona
The typical Handelsblatt fan in Germany is more male, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for finanzen.net.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 820,406 | 1.27× |
| Bayern | 698,155 | 1.47× |
| Baden-Württemberg | 613,422 | 1.52× |
| Hessen | 348,590 | 1.55× |
| Niedersachsen | 283,639 | 0.99× |
| Rheinland-Pfalz | 151,767 | 1.02× |
| Berlin | 149,272 | 1.13× |
| Sachsen | 106,238 | 0.73× |
| Schleswig-Holstein | 90,317 | 0.85× |
| Hamburg | 88,972 | 1.33× |
| Brandenburg | 62,734 | 0.68× |
| Thüringen | 46,561 | 0.62× |
| Sachsen-Anhalt | 36,162 | 0.47× |
| Saarland | 35,228 | 0.97× |
| Mecklenburg-Vorpommern | 31,804 | 0.56× |
| Bremen | 21,451 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| finanzen.net | 11.24× | Business & Career |
| Friedrich Merz | 4.92× | Politics & Society |
| Polo shirt | 11.17× | Fashion & Accessoires |
| Wirtschaftswoche | 9.12× | Business & Career |
| Der Tagesspiegel | 3.81× | News |
| 2.3× | Internet & Social Media | |
| Commerzbank | 2.36× | Business & Career |
| Mytheresa.com | 8.21× | Shopping |
| Google Docs | 4.63× | Internet & Social Media |
| Markus Lanz | 3.23× | Movies & TV |
| manager magazin | 9.93× | Business & Career |
| JOOP! | 10.6× | Fashion & Accessoires |
| Cicero (magazine) | 7.41× | News |
| Tagesschau | 1.57× | Movies & TV |
| Spiegel Online | 1.7× | News |
| DER AKTIONÄR | 8.01× | Business & Career |
| Deutsche Bank | 2.76× | Business & Career |
| Investor | 3.01× | Business & Career |
| Gmail | 2.1× | Internet & Social Media |
| Breuninger | 2.32× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.4 |
| Career Orientation | POWER | 2.24 |
| Early Adopter Mentality | POWER | 1.5 |
| Need for Security | CONSERVATISM | 1.43 |
| Quality Awareness | PREMIUM | 1.36 |
| Sustainability | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.0% |
| Austria | 3.6% |
| China | 2.2% |
See Handelsblatt audiences in other countries
More Career website audiences in Germany
- Indeed.com (9,606,720)
- Stepstone (4,692,493)
- Fiverr (859,887)
- UNiDAYS (631,084)
- Deutsche Bahn Karriere (457,354)
Frequently asked questions
How many fans does Handelsblatt have in Germany?
Handelsblatt has an estimated audience of 2,959,884 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Handelsblatt fans?
39.5% of Handelsblatt fans are female, 60.5% are male, with an average age of 38.6 years.
Which brands do Handelsblatt fans like most?
Handelsblatt fans show strongest brand affinity for finanzen.net (11.24×), Friedrich Merz (4.92×), and Polo shirt (11.17×) over the country average.
Where do Handelsblatt fans live in Germany?
Handelsblatt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 820,406), Bayern (reach 698,155), and Baden-Württemberg (reach 613,422). These three regions account for the largest share of the active audience.
What other brands do Handelsblatt fans also like?
Beyond Handelsblatt itself, the audience over-indexes on Friedrich Merz (4.92×), Polo shirt (11.17×), Wirtschaftswoche (9.12×), and Der Tagesspiegel (3.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Handelsblatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.