JOOP! Audience in Germany
JOOP! has an estimated audience of 570,440 people in Germany. 60.0% are female, 40.0% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Polo shirt, Mytheresa.com, Shopping cart, Breuninger, Marco Polo.
The average JOOP! fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Polo shirt, Mytheresa.com, Shopping cart, with strongest over-indexing on Polo shirt (30.27× the country average). Demographically, the JOOP! audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of JOOP! fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 40.0 |
| Estimated audience size | 570,440 |
Audience persona
The typical JOOP! fan in Germany is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Polo shirt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,987 | 1.24× |
| Bayern | 96,222 | 1.05× |
| Baden-Württemberg | 87,115 | 1.12× |
| Niedersachsen | 65,993 | 1.19× |
| Hessen | 48,377 | 1.11× |
| Rheinland-Pfalz | 30,590 | 1.07× |
| Berlin | 28,914 | 1.13× |
| Sachsen | 21,209 | 0.76× |
| Schleswig-Holstein | 18,579 | 0.91× |
| Brandenburg | 17,663 | 1× |
| Hamburg | 15,591 | 1.21× |
| Sachsen-Anhalt | 11,656 | 0.79× |
| Thüringen | 10,113 | 0.7× |
| Mecklenburg-Vorpommern | 8,459 | 0.78× |
| Saarland | 6,315 | 0.9× |
| Bremen | 5,104 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo shirt | 30.27× | Fashion & Accessoires |
| Mytheresa.com | 20.85× | Shopping |
| Shopping cart | 21.62× | Fashion & Accessoires |
| Breuninger | 4.67× | Fashion & Accessoires |
| Marco Polo | 7.11× | Fashion & Accessoires |
| Joseph | 36.85× | Politics & Society |
| Handelsblatt | 7.48× | Business & Career |
| Designer clothing | 5.31× | Fashion & Accessoires |
| Sustainable architecture | 6.68× | Home & Garden |
| Lacoste | 6.42× | Fashion & Accessoires |
| Escada | 14.76× | Fashion & Accessoires |
| limango | 8.11× | Shopping |
| Net-a-Porter | 8.27× | Shopping |
| Fashionette | 10.12× | Shopping |
| Online shopping | 1.78× | Shopping |
| Kitchen utensil | 5.12× | Home & Garden |
| Otto Kern | 23.31× | Fashion & Accessoires |
| Gift | 2.29× | Shopping |
| Model (people) | 2.68× | Fashion & Accessoires |
| Gala | 1.99× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.24 |
| Quality Awareness | PREMIUM | 1.68 |
| Luxury Orientation | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.64 |
| Indulgence | JOY | 1.53 |
| Price Sensitivity | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 26.1% |
| Germany | 19.9% |
| United States | 6.4% |
See JOOP! audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does JOOP! have in Germany?
JOOP! has an estimated audience of 570,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of JOOP! fans?
60.0% of JOOP! fans are female, 40.0% are male, with an average age of 40.0 years.
Which brands do JOOP! fans like most?
JOOP! fans show strongest brand affinity for Polo shirt (30.27×), Mytheresa.com (20.85×), and Shopping cart (21.62×) over the country average.
Where do JOOP! fans live in Germany?
JOOP! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,987), Bayern (reach 96,222), and Baden-Württemberg (reach 87,115). These three regions account for the largest share of the active audience.
What other brands do JOOP! fans also like?
Beyond JOOP! itself, the audience over-indexes on Mytheresa.com (20.85×), Shopping cart (21.62×), Breuninger (4.67×), and Marco Polo (7.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for JOOP!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.