Rascasse Audience Intelligence

Shopping cart Audience in Germany

A data profile of the people who buy, follow and care about Shopping cart in Germany — modelled from more than twelve digital signal sources. Shopping cart has an estimated audience of 467,365 people in Germany.

#4842among Topic in Germany#597in Fashion & Accessoires

The average Shopping cart fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Major League Soccer, Generali Deutschland, JOOP!, with strongest over-indexing on Major League Soccer (25× the country average).

Demographically, the Shopping cart audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shopping cart fan in Germany is more female, around 32.1 years old, with strong Design Affinity tendencies and a notable affinity for Major League Soccer.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopping cart profile in Germany.

Audience size
467K
in Germany
Gender
56.8%♀
43.2% male
Age
32.1
average years
Country rank
#12412
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping cart fans

56.8% are female, 43.2% are male, average age 32.1.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Shopping cart audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age32.1
Estimated audience size467,365
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Shopping cart audience in Germany
Age bracketShare%
16-1941%
20-2919%
30-3916%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Shopping cart audience comes from Germany.

Worldwide audience distribution share by country for Shopping cart
CountryShare
United States18.1%
Japan13.0%
Italy10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping cart audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shopping cart fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.18×
02Nordrhein-Westfalen~100K1.16×
03Hamburg~10K1.13×
04Baden-Württemberg~70K1.07×
05Bayern~80K1.04×
06Rheinland-Pfalz~20K1.00×
07Schleswig-Holstein~20K1.00×
08Bremen~4K0.99×
09Hessen~30K0.98×
10Sachsen-Anhalt~10K0.96×
11Niedersachsen~40K0.94×
12Sachsen~20K0.93×
13Brandenburg~10K0.93×
14Mecklenburg-Vorpommern~8K0.93×
15Saarland~5K0.93×
16Thüringen~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Shopping cart, Germany
0.90×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shopping cart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shopping cart audience
#·InterestCategoryAffinity×
01Major League SoccerSports25.00×
02JOOP!Fashion & Accessoires21.62×
03Dan StevensMovies & TV20.00×
04Brenda SongFashion & Accessoires20.00×
05Generali DeutschlandBusiness & Career19.64×
06EscadaFashion & Accessoires14.04×
07Sanremo Music FestivalMusic & Radio13.09×
08LuckHealth9.80×
09FIFA Club World CupSports9.45×
10HandelsblattBusiness & Career7.43×
11LacosteFashion & Accessoires5.82×
12Lena Meyer-LandrutMusic & Radio5.78×
13Made in ItalyBusiness & Career5.52×
14Designer clothingFashion & Accessoires5.13×
15Electric bicycleCars & Mobility4.85×
16BreuningerFashion & Accessoires4.16×
17Vacuum cleanerHome & Garden4.09×
18Veterinary medicineBusiness & Career3.80×
19KitchenHome & Garden2.64×
20TagesschauMovies & TV1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopping cart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopping cart audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.00×
Price SensitivityPREMIUM1.59×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopping cart audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.83×
Sports ActivityPOWER0.84×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shopping cart have in Germany?

Shopping cart has an estimated audience of 467,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shopping cart fans?

56.8% of Shopping cart fans are female, 43.2% are male, with an average age of 32.1 years.

03

Which brands do Shopping cart fans like most?

Shopping cart fans show strongest brand affinity for Major League Soccer (25×), Generali Deutschland (19.64×), and JOOP! (21.62×) over the country average.

04

Where do Shopping cart fans live in Germany?

Shopping cart fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Shopping cart fans also like?

Beyond Shopping cart itself, the audience over-indexes on Generali Deutschland (19.64×), JOOP! (21.62×), Dan Stevens (20×), and Luck (9.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Shopping cart audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shopping cart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →