Shopping cart Audience in Germany
Shopping cart has an estimated audience of 467,365 people in Germany. 56.8% are female, 43.2% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Jersey (fabric), Women's empowerment, Progressive rock, Unique Gifts.
The average Shopping cart fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Jersey (fabric), Women's empowerment, with strongest over-indexing on Artistic inspiration (3.41× the country average). Demographically, the Shopping cart audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shopping cart fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 32.1 |
| Estimated audience size | 467,365 |
Audience persona
The typical Shopping cart fan in Germany is more female, around 32.1 years old, with strong Design Affinity tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,199 | 1.19× |
| Bayern | 80,728 | 1.07× |
| Baden-Württemberg | 68,750 | 1.08× |
| Niedersachsen | 42,891 | 0.94× |
| Hessen | 35,318 | 0.99× |
| Berlin | 25,949 | 1.24× |
| Rheinland-Pfalz | 22,944 | 0.98× |
| Sachsen | 21,112 | 0.92× |
| Schleswig-Holstein | 16,568 | 0.99× |
| Brandenburg | 13,056 | 0.9× |
| Hamburg | 12,069 | 1.14× |
| Sachsen-Anhalt | 11,619 | 0.96× |
| Thüringen | 9,877 | 0.83× |
| Mecklenburg-Vorpommern | 8,340 | 0.93× |
| Saarland | 4,989 | 0.87× |
| Bremen | 3,796 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 3.41× | Arts & Culture |
| Jersey (fabric) | 13.84× | Fashion & Accessoires |
| Women's empowerment | 8.75× | Politics & Society |
| Progressive rock | 3.65× | Music & Radio |
| Unique Gifts | 2.14× | Shopping |
| South Asian cuisine | 7.97× | Food & Beverages |
| Birthday Gifts | 1.71× | Kids & Family |
| Oktay Kaynarca | 7.33× | Movies & TV |
| Bugojno | 14.81× | Travel & Leisure |
| Hakone, Kanagawa | 5.73× | Travel & Leisure |
| Škoda Kodiaq | 1.79× | Cars & Mobility |
| Stucco | 2.15× | Home & Garden |
| Like Dandelion Dust | 13.44× | Movies & TV |
| Loincloth | 2.08× | Fashion & Accessoires |
| Natural rubber | 1.62× | Cars & Mobility |
| Uthai Thani Province | 13.03× | Travel & Leisure |
| Euskirchen (district) | 4.82× | Travel & Leisure |
| Home Delivery | 1.65× | Food & Beverages |
| Hakkasan | 14.67× | Food & Beverages |
| Brunello Cucinelli | 2.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.83 |
| Pet Ownership | JOY | 1.5 |
| Price Sensitivity | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.26 |
| Indulgence | JOY | 1.25 |
| Creativity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 13.0% |
| Italy | 10.0% |
See Shopping cart audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shopping cart have in Germany?
Shopping cart has an estimated audience of 467,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shopping cart fans?
56.8% of Shopping cart fans are female, 43.2% are male, with an average age of 32.1 years.
Which brands do Shopping cart fans like most?
Shopping cart fans show strongest brand affinity for Artistic inspiration (3.41×), Jersey (fabric) (13.84×), and Women's empowerment (8.75×) over the country average.
Where do Shopping cart fans live in Germany?
Shopping cart fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,199), Bayern (reach 80,728), and Baden-Württemberg (reach 68,750). These three regions account for the largest share of the active audience.
What other brands do Shopping cart fans also like?
Beyond Shopping cart itself, the audience over-indexes on Jersey (fabric) (13.84×), Women's empowerment (8.75×), Progressive rock (3.65×), and Unique Gifts (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shopping cart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.