Shopping cart Audience in United States

Shopping cart logo

Shopping cart has an estimated audience of 4,199,830 people in United States. 61.9% are female, 38.1% are male, average age 35.3. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Wok, headspace.

The average Shopping cart fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Shopping cart audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Shopping cart fans

Demographic split for Shopping cart audience in United States
MetricValue
Female61.9%
Male38.1%
Average age35.3
Estimated audience size4,199,830

Audience persona

The typical Shopping cart fan in United States is more female, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Shopping cart in United States
RegionReachAffinity
California487,2111.05×
New York471,6402.01×
Florida336,3441.18×
Texas313,0270.87×
Illinois173,3911.24×
Pennsylvania172,9371.22×
Georgia139,5011.08×
North Carolina134,9651.07×
New Jersey126,7481.19×
Ohio116,2020.9×
South Carolina108,4571.72×
Virginia108,2271.06×
Oklahoma105,6902.27×
Michigan104,2980.95×
Massachusetts98,9991.2×
Maryland81,3611.13×
Washington79,8890.95×
Tennessee75,6540.9×
Arizona73,6730.86×
Indiana73,3200.96×
Missouri61,8780.91×
Alabama56,5230.96×
Wisconsin55,4160.88×
Minnesota54,8470.91×
Oregon53,0531.1×
Kentucky52,3120.99×
Colorado49,6310.75×
Connecticut47,1361.12×
Louisiana45,7790.85×
Nevada37,7060.93×
Arkansas32,1530.93×
Iowa31,4140.91×
Utah30,0860.8×
Mississippi28,3670.82×
Kansas27,7330.84×
New Mexico20,4460.97×
West Virginia19,4540.99×
Nebraska16,5850.79×
Hawaii16,4490.91×
Idaho15,4570.73×
New Hampshire15,1220.91×
Washington, District of Columbia14,8051.17×
Rhode Island14,4271.08×
Maine13,0760.87×
Delaware10,4610.9×
South Dakota8,9510.92×
Montana6,9610.6×
North Dakota6,5060.75×
Alaska5,6410.63×
Vermont5,5150.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shopping cart audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan12.72×Politics & Society
Goop8.35×Internet & Social Media
Wok10.17×Food & Beverages
headspace12.31×Health
Grace Slick10.72×Music & Radio
Cherish (group)13.08×Music & Radio
Google Home7.19×Technology & Electronics
El Paso County, Colorado13.31×Travel & Leisure
Fairy godmother7.31×Literature
Vocal harmony4.38×Music & Radio
Hibachi7.59×Food & Beverages
Grinch3.82×Movies & TV
Israel1.79×Travel & Leisure
Ira Glass14.16×Music & Radio
TV Fanatic8.67×Movies & TV
Guitarist (magazine)8.83×Music & Radio
Hardik Pandya11.26×Sports
Hipster6.88×Politics & Society
Cryptic crossword10.69×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shopping cart audience
TraitClusterScore
Price SensitivityPREMIUM1.53
Design AffinityPREMIUM1.31
CreativityOPEN1.28
IndulgenceJOY1.27
Family OrientationCONSERVATISM1.15
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Shopping cart
CountryShare
United States18.1%
Japan13.0%
Italy10.0%

See Shopping cart audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Shopping cart have in United States?

Shopping cart has an estimated audience of 4,199,830 people in United States, concentrated in California and New York.

What is the gender split and age of Shopping cart fans?

61.9% of Shopping cart fans are female, 38.1% are male, with an average age of 35.3 years.

Which brands do Shopping cart fans like most?

Shopping cart fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (12.72×), and Goop (8.35×) over the country average.

Where do Shopping cart fans live in United States?

Shopping cart fans in United States are most concentrated in California (reach 487,211), New York (reach 471,640), and Florida (reach 336,344). These three regions account for the largest share of the active audience.

What other brands do Shopping cart fans also like?

Beyond Shopping cart itself, the audience over-indexes on Governor of Michigan (12.72×), Goop (8.35×), Wok (10.17×), and headspace (12.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopping cart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.