Rascasse Audience Intelligence

Shopping cart Audience in United States

A data profile of the people who buy, follow and care about Shopping cart in United States — modelled from more than twelve digital signal sources. Shopping cart has an estimated audience of 4,199,830 people in United States.

#4197among Topic in United States#377in Fashion & Accessoires

The average Shopping cart fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Discount stores, Aldi, IKEA, with strongest over-indexing on Discount stores (4.43× the country average).

Demographically, the Shopping cart audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shopping cart fan in United States is more female, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopping cart profile in United States.

Audience size
4.2M
in United States
Gender
61.9%♀
38.1% male
Age
35.3
average years
Country rank
#7720
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping cart fans

61.9% are female, 38.1% are male, average age 35.3.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Shopping cart audience in United States
MetricValue
Female61.9%
Male38.1%
Average age35.3
Estimated audience size4,199,830
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Shopping cart audience in United States
Age bracketShare%
16-1936%
20-2916%
30-3914%
40-4916%
50+18%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Shopping cart audience comes from United States.

Worldwide audience distribution share by country for Shopping cart
CountryShare
United States18.1%
Japan13.0%
Italy10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping cart audience in United States is strongest.

Fig. 05

Top regions by affinity

Shopping cart fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.87×
02Oklahoma~90K1.87×
03South Carolina~90K1.45×
04Pennsylvania~200K1.21×
05Illinois~200K1.20×
06New Jersey~100K1.20×
07Florida~300K1.18×
08Connecticut~50K1.17×
09Massachusetts~90K1.14×
10Washington, District of Columbia~10K1.14×
11Maryland~80K1.08×
12Oregon~50K1.07×
13Rhode Island~10K1.06×
14California~500K1.04×
15Virginia~100K1.04×
16South Dakota~10K1.03×
17Georgia~100K1.02×
18Minnesota~60K1.02×
19West Virginia~20K1.02×
20North Carolina~100K1.01×
21Kentucky~50K1.01×
22Hawaii~20K1.00×
23Indiana~80K0.99×
24Maine~10K0.98×
25Delaware~10K0.98×
26Alabama~60K0.96×
27New Hampshire~20K0.96×
28Arkansas~30K0.95×
29Nevada~40K0.94×
30Iowa~30K0.94×
31Michigan~100K0.93×
32Washington~80K0.93×
33Wisconsin~60K0.93×
34New Mexico~20K0.93×
35North Dakota~8K0.92×
36Missouri~60K0.91×
37Kansas~30K0.91×
38Ohio~100K0.90×
39Vermont~7K0.90×
40Utah~30K0.89×
41Mississippi~30K0.89×
42Nebraska~20K0.89×
43Texas~300K0.88×
44Tennessee~70K0.88×
45Louisiana~50K0.88×
46Arizona~70K0.87×
47Idaho~20K0.86×
48Alaska~7K0.81×
49Colorado~50K0.78×
50Montana~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Shopping cart, United States
0.78×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shopping cart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shopping cart audience
#·InterestCategoryAffinity×
01Discount storesShopping4.43×
02MonarchyPolitics & Society4.04×
03Robert RedfordMovies & TV2.52×
04AldiShopping2.16×
05IKEAHome & Garden2.04×
06Hardware storeHome & Garden2.00×
07GeneticsKids & Family1.88×
08Cyber MondayShopping1.87×
09Capital OneBusiness & Career1.83×
10NostalgiaHome & Garden1.79×
11Ace HardwareHome & Garden1.77×
12Michael JacksonMusic & Radio1.73×
13RedditInternet & Social Media1.70×
14Black Friday (shopping)Shopping1.68×
15SupermarketShopping1.67×
16Organic foodFood & Beverages1.60×
17PinterestInternet & Social Media1.56×
18Shopping mallsShopping1.55×
19SubwayFood & Beverages1.54×
20Best BuyShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopping cart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopping cart audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.86×
IndulgenceJOY1.48×
DIY MentalityTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopping cart audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Risk AppetiteTHRILL0.88×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shopping cart have in United States?

Shopping cart has an estimated audience of 4,199,830 people in United States, concentrated in California and New York.

02

What is the gender split and age of Shopping cart fans?

61.9% of Shopping cart fans are female, 38.1% are male, with an average age of 35.3 years.

03

Which brands do Shopping cart fans like most?

Shopping cart fans show strongest brand affinity for Discount stores (4.43×), Aldi (2.16×), and IKEA (2.04×) over the country average.

04

Where do Shopping cart fans live in United States?

Shopping cart fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Shopping cart fans also like?

Beyond Shopping cart itself, the audience over-indexes on Aldi (2.16×), IKEA (2.04×), Pinterest (1.56×), and Capital One (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Shopping cart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopping cart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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