Rascasse Audience Intelligence

Monarchy Audience in United States

A data profile of the people who buy, follow and care about Monarchy in United States — modelled from more than twelve digital signal sources. Monarchy has an estimated audience of 8,078,990 people in United States.

#2709among Topic in United States#271in Politics & Society

The average Monarchy fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monarch, Ottoman Empire, Dick Van Dyke, with strongest over-indexing on Monarch (15.51× the country average).

Demographically, the Monarchy audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monarchy fan in United States is more female, around 44.8 years old, with strong Tradition tendencies and a notable affinity for Monarch.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monarchy profile in United States.

Audience size
8.1M
in United States
Gender
62.4%♀
37.6% male
Age
44.8
average years
Country rank
#4395
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monarchy fans

62.4% are female, 37.6% are male, average age 44.8.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Monarchy audience in United States
MetricValue
Female62.4%
Male37.6%
Average age44.8
Estimated audience size8,078,990
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Monarchy audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4922%
50+36%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Monarchy audience comes from United States.

Worldwide audience distribution share by country for Monarchy
CountryShare
Spain13.5%
United States8.4%
Malaysia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monarchy audience in United States is strongest.

Fig. 05

Top regions by affinity

Monarchy fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~200K1.88×
02Kansas~100K1.80×
03North Carolina~400K1.63×
04Texas~1M1.48×
05Iowa~90K1.40×
06California~1M1.30×
07Missouri~200K1.21×
08Utah~90K1.20×
09Washington~200K1.17×
10Montana~30K1.13×
11Minnesota~100K1.09×
12Idaho~40K1.06×
13Alaska~20K1.06×
14Maryland~100K1.04×
15Virginia~200K1.02×
16Nebraska~40K1.02×
17Oklahoma~90K1.01×
18Oregon~90K1.00×
19Washington, District of Columbia~20K1.00×
20Arizona~200K0.98×
21Hawaii~30K0.98×
22Indiana~100K0.97×
23Georgia~200K0.96×
24Tennessee~200K0.95×
25Illinois~300K0.94×
26Michigan~200K0.94×
27Massachusetts~100K0.94×
28Alabama~100K0.94×
29South Carolina~100K0.91×
30Arkansas~60K0.91×
31Florida~500K0.90×
32Kentucky~90K0.90×
33Vermont~10K0.90×
34Wisconsin~100K0.88×
35Ohio~200K0.87×
36Maine~30K0.87×
37New York~400K0.86×
38Pennsylvania~200K0.85×
39North Dakota~10K0.85×
40New Mexico~30K0.83×
41South Dakota~20K0.83×
42New Jersey~200K0.82×
43Louisiana~80K0.81×
44Connecticut~70K0.81×
45New Hampshire~30K0.81×
46Rhode Island~20K0.81×
47Nevada~60K0.77×
48West Virginia~30K0.77×
49Mississippi~50K0.74×
50Delaware~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Monarchy, United States
0.68×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monarchy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monarchy audience
#·InterestCategoryAffinity×
01Ottoman EmpirePolitics & Society15.94×
02MonarchPolitics & Society15.51×
03Buckingham PalaceTravel & Leisure15.12×
04Thai languagePolitics & Society12.00×
05Billy Bob ThorntonMovies & TV7.58×
06Claire DanesMovies & TV7.12×
07Daily MailNews4.75×
08BoredomHealth4.75×
09Exhibition gameGames4.69×
10Dick Van DykeMovies & TV4.49×
11The Gilded AgeMovies & TV4.04×
12Global Television NetworkMovies & TV3.90×
13SiblingKids & Family3.67×
14Cancer awarenessHealth3.60×
15VirtuePolitics & Society3.09×
16CountryTravel & Leisure3.07×
17TraditionPolitics & Society3.00×
18WealthBusiness & Career2.62×
19ReligionBusiness & Career2.34×
20TelevisionsTechnology & Electronics1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monarchy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monarchy audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.96×
SpiritualityBALANCE1.80×
Community OrientationOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monarchy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.99×
Pet OwnershipJOY1.02×
Healthy LifestyleBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monarchy have in United States?

Monarchy has an estimated audience of 8,078,990 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monarchy fans?

62.4% of Monarchy fans are female, 37.6% are male, with an average age of 44.8 years.

03

Which brands do Monarchy fans like most?

Monarchy fans show strongest brand affinity for Monarch (15.51×), Ottoman Empire (15.94×), and Dick Van Dyke (4.49×) over the country average.

04

Where do Monarchy fans live in United States?

Monarchy fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Monarchy fans also like?

Beyond Monarchy itself, the audience over-indexes on Ottoman Empire (15.94×), Dick Van Dyke (4.49×), Billy Bob Thornton (7.58×), and Daily Mail (4.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Monarchy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monarchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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