Monarchy Audience in United States

Monarchy logo

Monarchy has an estimated audience of 8,078,990 people in United States. 62.4% are female, 37.6% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Monarch, Ottoman Empire, Billy Bob Thornton, Daily Mail, Exhibition game.

The average Monarchy fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monarch, Ottoman Empire, Billy Bob Thornton, with strongest over-indexing on Monarch (15.51× the country average). Demographically, the Monarchy audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Monarchy fans

Demographic split for Monarchy audience in United States
MetricValue
Female62.4%
Male37.6%
Average age44.8
Estimated audience size8,078,990

Audience persona

The typical Monarchy fan in United States is more female, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Monarch.

Top regions in United States

Top regions ranked by reach for Monarchy in United States
RegionReachAffinity
California1,145,4571.29×
Texas1,022,0441.47×
Florida554,2561.01×
North Carolina443,6301.82×
New York424,9140.94×
Colorado264,7082.08×
Illinois261,5130.97×
Georgia241,3080.97×
Pennsylvania219,7060.81×
Michigan204,6100.97×
Virginia200,3731.02×
Ohio195,0350.78×
Washington187,8661.16×
Arizona178,8291.08×
New Jersey161,8910.79×
Tennessee159,5150.98×
Missouri159,2481.22×
Indiana143,7780.97×
Kansas141,3102.22×
Massachusetts138,5920.87×
Maryland134,0450.96×
Minnesota124,1011.07×
Alabama110,3080.98×
South Carolina106,8290.88×
Iowa103,7851.56×
Wisconsin102,1320.84×
Oklahoma93,6501.04×
Oregon90,0190.97×
Louisiana84,9820.82×
Kentucky81,2700.8×
Utah79,1561.09×
Connecticut62,1540.77×
Nevada57,8660.74×
Arkansas56,6080.85×
Mississippi51,5070.77×
Nebraska40,4621×
Idaho39,8330.98×
New Mexico33,1430.82×
Hawaii32,6370.94×
West Virginia31,0800.83×
Washington, District of Columbia24,1310.99×
New Hampshire23,3330.73×
Maine23,2140.8×
Montana23,1861.03×
Rhode Island19,1830.75×
Alaska15,8800.92×
Delaware14,1490.63×
South Dakota13,8890.74×
North Dakota12,2410.74×
Vermont11,1830.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monarchy audience
BrandAffinityCategory
Monarch15.51×Politics & Society
Ottoman Empire15.94×Politics & Society
Billy Bob Thornton7.58×Movies & TV
Daily Mail4.75×News
Exhibition game4.69×Games
Buckingham Palace15.12×Travel & Leisure
The Gilded Age4.04×Movies & TV
Sibling3.67×Kids & Family
Country3.07×Travel & Leisure
Global Television Network3.9×Movies & TV
Cancer awareness3.6×Health
Virtue3.09×Politics & Society
Religion2.34×Business & Career
Boredom4.75×Health
Wealth2.62×Business & Career
Claire Danes7.12×Movies & TV
Televisions1.91×Technology & Electronics
Euphoria1.77×Movies & TV
Thai language12×Politics & Society
Tradition3×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monarchy audience
TraitClusterScore
SpiritualityBALANCE1.56
Urban LifestyleOPEN1.38
PatriotismCONSERVATISM1.38
TravellingTHRILL1.37
Sports ActivityPOWER1.35
Early Adopter MentalityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Monarchy
CountryShare
Spain13.5%
United States8.4%
Malaysia7.4%

See Monarchy audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Monarchy have in United States?

Monarchy has an estimated audience of 8,078,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Monarchy fans?

62.4% of Monarchy fans are female, 37.6% are male, with an average age of 44.8 years.

Which brands do Monarchy fans like most?

Monarchy fans show strongest brand affinity for Monarch (15.51×), Ottoman Empire (15.94×), and Billy Bob Thornton (7.58×) over the country average.

Where do Monarchy fans live in United States?

Monarchy fans in United States are most concentrated in California (reach 1,145,457), Texas (reach 1,022,044), and Florida (reach 554,256). These three regions account for the largest share of the active audience.

What other brands do Monarchy fans also like?

Beyond Monarchy itself, the audience over-indexes on Ottoman Empire (15.94×), Billy Bob Thornton (7.58×), Daily Mail (4.75×), and Exhibition game (4.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monarchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.