Monarchy Audience in Germany
Monarchy has an estimated audience of 1,217,464 people in Germany. 45.9% are female, 54.1% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Monarch, Iberia (airline), Madrid, Big Ben, Jessica Walter.
The average Monarchy fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Monarch, Iberia (airline), Madrid, with strongest over-indexing on Monarch (25.59× the country average). Demographically, the Monarchy audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Monarchy fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 40.0 |
| Estimated audience size | 1,217,464 |
Audience persona
The typical Monarchy fan in Germany is balanced, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Monarch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 287,026 | 1.08× |
| Bayern | 187,083 | 0.96× |
| Baden-Württemberg | 147,521 | 0.89× |
| Niedersachsen | 138,807 | 1.17× |
| Hessen | 77,978 | 0.84× |
| Rheinland-Pfalz | 65,171 | 1.07× |
| Sachsen | 59,999 | 1× |
| Schleswig-Holstein | 46,042 | 1.05× |
| Brandenburg | 46,012 | 1.22× |
| Berlin | 42,076 | 0.77× |
| Sachsen-Anhalt | 39,989 | 1.27× |
| Thüringen | 33,149 | 1.07× |
| Mecklenburg-Vorpommern | 25,558 | 1.1× |
| Hamburg | 19,057 | 0.69× |
| Saarland | 15,402 | 1.03× |
| Bremen | 8,200 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monarch | 25.59× | Politics & Society |
| Iberia (airline) | 11.92× | Travel & Leisure |
| Madrid | 11.43× | Travel & Leisure |
| Big Ben | 10.53× | Travel & Leisure |
| Jessica Walter | 37.26× | Movies & TV |
| Trapeze | 16.04× | Sports |
| Thai language | 10× | Politics & Society |
| Spain | 3.48× | Travel & Leisure |
| Gala | 1.85× | News |
| Country | 3.58× | Travel & Leisure |
| Central Thailand | 10.96× | Travel & Leisure |
| Freeware | 1.95× | Technology & Electronics |
| Asia | 2.5× | Travel & Leisure |
| Indian Ocean | 4.98× | Travel & Leisure |
| Mammal | 1.81× | Pets & Animals |
| Western Asia | 3.05× | Travel & Leisure |
| Meditation | 1.75× | Health |
| Southeast Asia | 3.1× | Travel & Leisure |
| Tchibo | 1.59× | Shopping |
| Lodging | 1.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.72 |
| Patriotism | CONSERVATISM | 1.71 |
| Tradition | CONSERVATISM | 1.63 |
| Community Orientation | OPEN | 1.46 |
| Indulgence | JOY | 1.35 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 13.5% |
| United States | 8.4% |
| Malaysia | 7.4% |
See Monarchy audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Monarchy have in Germany?
Monarchy has an estimated audience of 1,217,464 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Monarchy fans?
45.9% of Monarchy fans are female, 54.1% are male, with an average age of 40.0 years.
Which brands do Monarchy fans like most?
Monarchy fans show strongest brand affinity for Monarch (25.59×), Iberia (airline) (11.92×), and Madrid (11.43×) over the country average.
Where do Monarchy fans live in Germany?
Monarchy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 287,026), Bayern (reach 187,083), and Baden-Württemberg (reach 147,521). These three regions account for the largest share of the active audience.
What other brands do Monarchy fans also like?
Beyond Monarchy itself, the audience over-indexes on Iberia (airline) (11.92×), Madrid (11.43×), Big Ben (10.53×), and Jessica Walter (37.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Monarchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.