Rascasse Audience Intelligence

Monarchy Audience in Germany

Name: Monarchy — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Monarchy in Germany — modelled from more than twelve digital signal sources. Monarchy has an estimated audience of 1,217,464 people in Germany.

#2759among Topic in Germany #220in Politics & Society

The average Monarchy fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Monarch, Iberia (airline), Madrid, with strongest over-indexing on Monarch (25.59× the country average).

Demographically, the Monarchy audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Monarchy fan in Germany is balanced, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Monarch.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monarchy profile in Germany.

Audience size

1.2M

in Germany

Gender

45.9%♀

54.1% male

Age

40.0

average years

Country rank

#5426

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Monarchy fans

45.9% are female, 54.1% are male, average age 40.0.

Fig. 02

Gender split

45.9%

Female

54.1%

Male

Demographic split for Monarchy audience in Germany
Metric	Value
Female	45.9%
Male	54.1%
Average age	40.0
Estimated audience size	1,217,464

Fig. 03

Age distribution

Age distribution of the Monarchy audience in Germany
Age bracket	Share	%
16-19		16%
20-29		19%
30-39		22%
40-49		23%
50+		19%

Fig. 04

Worldwide distribution

1.3%

of the worldwide Monarchy audience comes from Germany.

Worldwide audience distribution share by country for Monarchy
Country	Share
Spain	13.5%
United States	8.4%
Malaysia	7.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monarchy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Monarchy fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen	~100K	1.72×
02	Sachsen-Anhalt	~40K	1.23×
03	Brandenburg	~40K	1.17×
04	Niedersachsen	~100K	1.12×
05	Mecklenburg-Vorpommern	~30K	1.09×
06	Rheinland-Pfalz	~60K	1.05×
07	Thüringen	~30K	1.05×
08	Saarland	~20K	1.05×
09	Nordrhein-Westfalen	~300K	1.03×
10	Schleswig-Holstein	~50K	1.03×
11	Bayern	~200K	0.91×
12	Berlin	~50K	0.91×
13	Baden-Württemberg	~100K	0.86×
14	Bremen	~9K	0.86×
15	Hessen	~80K	0.85×
16	Hamburg	~20K	0.72×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monarchy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monarchy audience
#	Interest	Category	×
01	Jessica Walter	Movies & TV	37.26×
02	Monarch	Politics & Society	25.59×
03	Trapeze	Sports	16.04×
04	Iberia (airline)	Travel & Leisure	11.92×
05	Madrid	Travel & Leisure	11.43×
06	Central Thailand	Travel & Leisure	10.96×
07	Big Ben	Travel & Leisure	10.53×
08	Thai language	Politics & Society	10.00×
09	Indian Ocean	Travel & Leisure	4.98×
10	Punica	Food & Beverages	4.72×
11	Country	Travel & Leisure	3.58×
12	Spain	Travel & Leisure	3.48×
13	Emily Blunt	Movies & TV	3.40×
14	Southeast Asia	Travel & Leisure	3.10×
15	Western Asia	Travel & Leisure	3.05×
16	Asia	Travel & Leisure	2.50×
17	Freeware	Technology & Electronics	1.95×
18	Mammal	Pets & Animals	1.81×
19	Meditation	Health	1.75×
20	Tchibo	Shopping	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monarchy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Monarchy audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	1.36×
Career Orientation	POWER	1.29×
Spirituality	BALANCE	1.27×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Monarchy audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.79×
Early Adopter Mentality	POWER	0.85×
Sports Activity	POWER	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Monarchy have in Germany?

Monarchy has an estimated audience of 1,217,464 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Monarchy fans?

45.9% of Monarchy fans are female, 54.1% are male, with an average age of 40.0 years.

Which brands do Monarchy fans like most?

Monarchy fans show strongest brand affinity for Monarch (25.59×), Iberia (airline) (11.92×), and Madrid (11.43×) over the country average.

Where do Monarchy fans live in Germany?

Monarchy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Monarchy fans also like?

Beyond Monarchy itself, the audience over-indexes on Iberia (airline) (11.92×), Madrid (11.43×), Big Ben (10.53×), and Jessica Walter (37.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Monarchy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Monarchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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