Central Thailand Audience in Germany
Central Thailand has an estimated audience of 416,408 people in Germany. 53.4% are female, 46.6% are male, average age 44.6. Top regions: Bayern, Sachsen-Anhalt, Baden-Württemberg. Top brand affinities: China Eastern Airlines, 7-Eleven, Bangkok, Gluta, Thai Airways.
The average Central Thailand fan in Germany is 44.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Sachsen-Anhalt, Baden-Württemberg. Top brand affinities include China Eastern Airlines, 7-Eleven, Bangkok, with strongest over-indexing on China Eastern Airlines (130.25× the country average). Demographically, the Central Thailand audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Sports Activity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Central Thailand fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 44.6 |
| Estimated audience size | 416,408 |
Audience persona
The typical Central Thailand fan in Germany is balanced, around 44.6 years old, with strong Sports Activity tendencies and a notable affinity for China Eastern Airlines.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 17,641 | 0.26× |
| Sachsen-Anhalt | 15,901 | 1.47× |
| Baden-Württemberg | 15,091 | 0.27× |
| Rheinland-Pfalz | 14,335 | 0.69× |
| Brandenburg | 14,108 | 1.09× |
| Mecklenburg-Vorpommern | 13,806 | 1.74× |
| Nordrhein-Westfalen | 13,611 | 0.15× |
| Niedersachsen | 13,135 | 0.32× |
| Bremen | 12,856 | 3.61× |
| Schleswig-Holstein | 12,629 | 0.84× |
| Sachsen | 12,474 | 0.61× |
| Saarland | 11,764 | 2.3× |
| Hessen | 9,845 | 0.31× |
| Berlin | 8,788 | 0.47× |
| Hamburg | 8,079 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| China Eastern Airlines | 130.25× | Travel & Leisure |
| 7-Eleven | 61.66× | Shopping |
| Bangkok | 26.36× | Travel & Leisure |
| Gluta | 85.98× | Health |
| Thai Airways | 19.57× | Travel & Leisure |
| Pattaya | 25.32× | Travel & Leisure |
| Maine Coon | 6.17× | Pets & Animals |
| Tagesschau | 2.6× | Movies & TV |
| Sunscreen | 9.44× | Beauty & Wellness |
| Ko Samui | 16.43× | Travel & Leisure |
| Felix Baumgartner | 5.12× | Sports |
| Longchamp | 8.67× | Fashion & Accessoires |
| Cambodia | 13.86× | Travel & Leisure |
| Monarchy | 8.69× | Politics & Society |
| Agoda.com | 8.5× | Travel & Leisure |
| Satire | 4.35× | Literature |
| Thailand | 5.7× | Travel & Leisure |
| Malaysia | 7.32× | Travel & Leisure |
| Vacations | 2.53× | Travel & Leisure |
| International English Language Testing System | 7.33× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.23 |
| Convenience Orientation | PREMIUM | 1.86 |
| Spirituality | BALANCE | 1.68 |
| Quality Awareness | PREMIUM | 1.6 |
| Travelling | THRILL | 1.51 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 29.2% |
| United States | 6.2% |
| Vietnam | 6.0% |
See Central Thailand audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Central Thailand have in Germany?
Central Thailand has an estimated audience of 416,408 people in Germany, concentrated in Bayern and Sachsen-Anhalt.
What is the gender split and age of Central Thailand fans?
53.4% of Central Thailand fans are female, 46.6% are male, with an average age of 44.6 years.
Which brands do Central Thailand fans like most?
Central Thailand fans show strongest brand affinity for China Eastern Airlines (130.25×), 7-Eleven (61.66×), and Bangkok (26.36×) over the country average.
Where do Central Thailand fans live in Germany?
Central Thailand fans in Germany are most concentrated in Bayern (reach 17,641), Sachsen-Anhalt (reach 15,901), and Baden-Württemberg (reach 15,091). These three regions account for the largest share of the active audience.
What other brands do Central Thailand fans also like?
Beyond Central Thailand itself, the audience over-indexes on 7-Eleven (61.66×), Bangkok (26.36×), Gluta (85.98×), and Thai Airways (19.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Central Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.