Rascasse Audience Intelligence

Pattaya Audience in Germany

A data profile of the people who buy, follow and care about Pattaya in Germany — modelled from more than twelve digital signal sources. Pattaya has an estimated audience of 301,191 people in Germany.

#338among City in Germany#1631among POI in Germany#1388in Travel & Leisure

The average Pattaya fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chonburi Province, Thai Airways, Gulf of Thailand, with strongest over-indexing on Chonburi Province (123.38× the country average).

Demographically, the Pattaya audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pattaya fan in Germany is more female, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Chonburi Province.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pattaya profile in Germany.

Audience size
301K
in Germany
Gender
60.3%♀
39.7% male
Age
36.0
average years
Country rank
#17271
POI in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pattaya fans

60.3% are female, 39.7% are male, average age 36.0.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Pattaya audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age36.0
Estimated audience size301,191
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Pattaya audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4917%
50+13%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Pattaya audience comes from Germany.

Worldwide audience distribution share by country for Pattaya
CountryShare
China29.5%
Thailand16.5%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pattaya audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pattaya fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.35×
02Baden-Württemberg~50K1.25×
03Bayern~60K1.20×
04Berlin~20K1.17×
05Rheinland-Pfalz~20K1.11×
06Hamburg~8K1.11×
07Nordrhein-Westfalen~70K1.07×
08Bremen~3K1.01×
09Saarland~4K0.99×
10Niedersachsen~30K0.91×
11Schleswig-Holstein~10K0.91×
12Brandenburg~8K0.84×
13Thüringen~6K0.84×
14Sachsen~10K0.81×
15Mecklenburg-Vorpommern~4K0.76×
16Sachsen-Anhalt~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Pattaya, Germany
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pattaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pattaya audience
#·InterestCategoryAffinity×
01Chonburi ProvinceTravel & Leisure123.38×
02Gulf of ThailandTravel & Leisure56.08×
03Sharm el-SheikhTravel & Leisure44.03×
04Nakhon RatchasimaTravel & Leisure36.69×
05Thai bahtPolitics & Society30.96×
06Central ThailandTravel & Leisure24.77×
07Hua Hin DistrictTravel & Leisure24.41×
08Thai AirwaysTravel & Leisure23.58×
09IsanTravel & Leisure22.59×
10Chiang MaiTravel & Leisure16.58×
117-ElevenShopping16.22×
12Bangkok AirwaysTravel & Leisure15.86×
13BangkokTravel & Leisure10.88×
14Thai languagePolitics & Society10.62×
15Phuket ProvinceTravel & Leisure10.37×
16DoTerraBeauty & Wellness8.54×
17ThailandTravel & Leisure4.30×
18Southeast AsiaTravel & Leisure4.22×
19Brad PittMovies & TV3.57×
20TrainingSports2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pattaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pattaya audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Risk AppetiteTHRILL1.49×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pattaya audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.50×
SustainabilityBALANCE0.63×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pattaya have in Germany?

Pattaya has an estimated audience of 301,191 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pattaya fans?

60.3% of Pattaya fans are female, 39.7% are male, with an average age of 36.0 years.

03

Which brands do Pattaya fans like most?

Pattaya fans show strongest brand affinity for Chonburi Province (123.38×), Thai Airways (23.58×), and Gulf of Thailand (56.08×) over the country average.

04

Where do Pattaya fans live in Germany?

Pattaya fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pattaya fans also like?

Beyond Pattaya itself, the audience over-indexes on Thai Airways (23.58×), Gulf of Thailand (56.08×), Central Thailand (24.77×), and Sharm el-Sheikh (44.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Pattaya audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pattaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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