Pattaya Audience in Germany
Pattaya has an estimated audience of 301,191 people in Germany. 60.3% are female, 39.7% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chonburi Province, Thai Airways, Gulf of Thailand, Central Thailand, Sharm el-Sheikh.
The average Pattaya fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chonburi Province, Thai Airways, Gulf of Thailand, with strongest over-indexing on Chonburi Province (123.38× the country average). Demographically, the Pattaya audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Pattaya fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 36.0 |
| Estimated audience size | 301,191 |
Audience persona
The typical Pattaya fan in Germany is more female, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Chonburi Province.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,579 | 1.1× |
| Bayern | 60,087 | 1.24× |
| Baden-Württemberg | 52,538 | 1.28× |
| Hessen | 31,680 | 1.38× |
| Niedersachsen | 27,099 | 0.93× |
| Rheinland-Pfalz | 17,130 | 1.14× |
| Berlin | 16,244 | 1.21× |
| Sachsen | 11,645 | 0.79× |
| Schleswig-Holstein | 9,781 | 0.9× |
| Hamburg | 7,745 | 1.14× |
| Brandenburg | 7,614 | 0.81× |
| Thüringen | 5,862 | 0.76× |
| Sachsen-Anhalt | 5,371 | 0.69× |
| Mecklenburg-Vorpommern | 4,040 | 0.7× |
| Saarland | 3,424 | 0.93× |
| Bremen | 2,589 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chonburi Province | 123.38× | Travel & Leisure |
| Thai Airways | 23.58× | Travel & Leisure |
| Gulf of Thailand | 56.08× | Travel & Leisure |
| Central Thailand | 24.77× | Travel & Leisure |
| Sharm el-Sheikh | 44.03× | Travel & Leisure |
| Bangkok | 10.88× | Travel & Leisure |
| Chiang Mai | 16.58× | Travel & Leisure |
| 7-Eleven | 16.22× | Shopping |
| Hua Hin District | 24.41× | Travel & Leisure |
| Thai language | 10.62× | Politics & Society |
| DoTerra | 8.54× | Beauty & Wellness |
| Training | 2.19× | Sports |
| Thai baht | 30.96× | Politics & Society |
| Bangkok Airways | 15.86× | Travel & Leisure |
| Nakhon Ratchasima | 36.69× | Travel & Leisure |
| Brad Pitt | 3.57× | Movies & TV |
| Thailand | 4.3× | Travel & Leisure |
| Phuket Province | 10.37× | Travel & Leisure |
| Southeast Asia | 4.22× | Travel & Leisure |
| Isan | 22.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.15 |
| Sports Activity | POWER | 1.77 |
| Quality Awareness | PREMIUM | 1.62 |
| Convenience Orientation | PREMIUM | 1.49 |
| Travelling | THRILL | 1.41 |
| Spirituality | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 29.5% |
| Thailand | 16.6% |
| Japan | 9.2% |
See Pattaya audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Pattaya have in Germany?
Pattaya has an estimated audience of 301,191 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pattaya fans?
60.3% of Pattaya fans are female, 39.7% are male, with an average age of 36.0 years.
Which brands do Pattaya fans like most?
Pattaya fans show strongest brand affinity for Chonburi Province (123.38×), Thai Airways (23.58×), and Gulf of Thailand (56.08×) over the country average.
Where do Pattaya fans live in Germany?
Pattaya fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,579), Bayern (reach 60,087), and Baden-Württemberg (reach 52,538). These three regions account for the largest share of the active audience.
What other brands do Pattaya fans also like?
Beyond Pattaya itself, the audience over-indexes on Thai Airways (23.58×), Gulf of Thailand (56.08×), Central Thailand (24.77×), and Sharm el-Sheikh (44.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pattaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.