Rascasse Audience Intelligence

Phuket Province Audience in Germany

A data profile of the people who buy, follow and care about Phuket Province in Germany — modelled from more than twelve digital signal sources. Phuket Province has an estimated audience of 435,301 people in Germany.

#126among Region in Germany#1151among POI in Germany#1029in Travel & Leisure

The average Phuket Province fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thailand, Chiang Mai, White Collar, with strongest over-indexing on Thailand (12.73× the country average).

Demographically, the Phuket Province audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Phuket Province fan in Germany is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Thailand.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phuket Province profile in Germany.

Audience size
435K
in Germany
Gender
59.6%♀
40.4% male
Age
38.5
average years
Country rank
#13097
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phuket Province fans

59.6% are female, 40.4% are male, average age 38.5.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Phuket Province audience in Germany
MetricValue
Female59.6%
Male40.4%
Average age38.5
Estimated audience size435,301
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Phuket Province audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4923%
50+16%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Phuket Province audience comes from Germany.

Worldwide audience distribution share by country for Phuket Province
CountryShare
China25.1%
Thailand15.3%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phuket Province audience in Germany is strongest.

Fig. 05

Top regions by affinity

Phuket Province fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.43×
02Baden-Württemberg~70K1.25×
03Bayern~90K1.24×
04Hamburg~10K1.24×
05Berlin~20K1.17×
06Nordrhein-Westfalen~100K1.14×
07Rheinland-Pfalz~20K1.07×
08Bremen~4K0.96×
09Schleswig-Holstein~10K0.95×
10Niedersachsen~40K0.92×
11Saarland~5K0.89×
12Brandenburg~10K0.84×
13Sachsen~20K0.80×
14Thüringen~9K0.77×
15Sachsen-Anhalt~8K0.71×
16Mecklenburg-Vorpommern~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Phuket Province, Germany
0.69×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phuket Province audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phuket Province audience
#·InterestCategoryAffinity×
01Chiang MaiTravel & Leisure26.86×
02CaixabankBusiness & Career21.36×
03Nikki GlaserMovies & TV21.33×
04Rita WilsonMovies & TV21.15×
05White CollarMovies & TV20.00×
067-ElevenShopping15.35×
07ThailandTravel & Leisure12.73×
08Public aquariumTravel & Leisure10.95×
09PattayaTravel & Leisure10.37×
10Heath LedgerMovies & TV7.65×
11SoapBeauty & Wellness7.48×
12BangkokTravel & Leisure5.41×
13BTSMusic & Radio4.70×
14Bachelor's degreeBusiness & Career3.48×
15First class travelTravel & Leisure2.79×
16EarringFashion & Accessoires2.65×
17SkyscannerTravel & Leisure2.62×
18Electric guitarMusic & Radio2.59×
19RefrigeratorHome & Garden2.33×
20House musicMusic & Radio1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phuket Province audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phuket Province audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.16×
TravellingTHRILL1.76×
Risk AppetiteTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phuket Province audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Price SensitivityPREMIUM0.81×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phuket Province have in Germany?

Phuket Province has an estimated audience of 435,301 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Phuket Province fans?

59.6% of Phuket Province fans are female, 40.4% are male, with an average age of 38.5 years.

03

Which brands do Phuket Province fans like most?

Phuket Province fans show strongest brand affinity for Thailand (12.73×), Chiang Mai (26.86×), and White Collar (20×) over the country average.

04

Where do Phuket Province fans live in Germany?

Phuket Province fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Phuket Province fans also like?

Beyond Phuket Province itself, the audience over-indexes on Chiang Mai (26.86×), White Collar (20×), Soap (7.48×), and Rita Wilson (21.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Phuket Province audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Phuket Province. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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