Phuket Province Audience in Germany
Phuket Province has an estimated audience of 435,301 people in Germany. 59.6% are female, 40.4% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, White Collar, BTS, German television comedy, 7-Eleven.
The average Phuket Province fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, White Collar, BTS, with strongest over-indexing on Satire (6.36× the country average). Demographically, the Phuket Province audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Phuket Province fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 38.5 |
| Estimated audience size | 435,301 |
Audience persona
The typical Phuket Province fan in Germany is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,408 | 1.16× |
| Bayern | 89,099 | 1.27× |
| Baden-Württemberg | 75,303 | 1.27× |
| Hessen | 49,211 | 1.48× |
| Niedersachsen | 38,912 | 0.92× |
| Berlin | 23,759 | 1.22× |
| Rheinland-Pfalz | 23,568 | 1.08× |
| Sachsen | 16,779 | 0.79× |
| Schleswig-Holstein | 14,884 | 0.95× |
| Hamburg | 12,451 | 1.27× |
| Brandenburg | 11,015 | 0.82× |
| Thüringen | 8,065 | 0.73× |
| Sachsen-Anhalt | 7,515 | 0.67× |
| Mecklenburg-Vorpommern | 5,270 | 0.63× |
| Saarland | 4,386 | 0.82× |
| Bremen | 3,450 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.36× | Literature |
| White Collar | 20× | Movies & TV |
| BTS | 9.31× | Music & Radio |
| German television comedy | 6.11× | Movies & TV |
| 7-Eleven | 16.15× | Shopping |
| Allgäu | 5.93× | Travel & Leisure |
| Thailand | 5.7× | Travel & Leisure |
| Heath Ledger | 7.32× | Movies & TV |
| Country rap | 5.39× | Music & Radio |
| Bangkok | 6.59× | Travel & Leisure |
| Public aquarium | 13.66× | Travel & Leisure |
| Soap | 4.93× | Beauty & Wellness |
| Eintracht Frankfurt | 1.97× | Sports |
| Celebrity Gossip | 13.09× | News |
| TVB | 12.35× | Movies & TV |
| Flowering plant | 3.38× | Home & Garden |
| Ko Samui | 10.77× | Travel & Leisure |
| Soompi | 23.68× | Internet & Social Media |
| IU (singer) | 8.62× | Music & Radio |
| House music | 2.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.87 |
| Travelling | THRILL | 1.76 |
| Design Affinity | PREMIUM | 1.68 |
| Indulgence | JOY | 1.54 |
| Sports Activity | POWER | 1.45 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 25.1% |
| Thailand | 15.3% |
| Japan | 8.6% |
See Phuket Province audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Phuket Province have in Germany?
Phuket Province has an estimated audience of 435,301 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Phuket Province fans?
59.6% of Phuket Province fans are female, 40.4% are male, with an average age of 38.5 years.
Which brands do Phuket Province fans like most?
Phuket Province fans show strongest brand affinity for Satire (6.36×), White Collar (20×), and BTS (9.31×) over the country average.
Where do Phuket Province fans live in Germany?
Phuket Province fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,408), Bayern (reach 89,099), and Baden-Württemberg (reach 75,303). These three regions account for the largest share of the active audience.
What other brands do Phuket Province fans also like?
Beyond Phuket Province itself, the audience over-indexes on White Collar (20×), BTS (9.31×), German television comedy (6.11×), and 7-Eleven (16.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Phuket Province. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.