Rita Wilson Audience in Germany
Rita Wilson has an estimated audience of 259,129 people in Germany. 96.1% are female, 3.9% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Snapback (hat), Al Nassr FC, Al-Hilal FC, Dammam, Olive oil.
The average Rita Wilson fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Snapback (hat), Al Nassr FC, Al-Hilal FC, with strongest over-indexing on Snapback (hat) (57.29× the country average). Demographically, the Rita Wilson audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Rita Wilson fans
| Metric | Value |
|---|---|
| Female | 96.1% |
| Male | 3.9% |
| Average age | 37.9 |
| Estimated audience size | 259,129 |
Audience persona
The typical Rita Wilson fan in Germany is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Snapback (hat).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,277 | 1.03× |
| Bayern | 37,907 | 0.91× |
| Baden-Württemberg | 30,691 | 0.87× |
| Niedersachsen | 26,324 | 1.05× |
| Hessen | 17,594 | 0.89× |
| Rheinland-Pfalz | 13,695 | 1.05× |
| Sachsen | 12,015 | 0.95× |
| Berlin | 11,570 | 1× |
| Schleswig-Holstein | 9,677 | 1.04× |
| Brandenburg | 9,648 | 1.2× |
| Sachsen-Anhalt | 7,679 | 1.14× |
| Thüringen | 7,076 | 1.07× |
| Mecklenburg-Vorpommern | 5,721 | 1.16× |
| Hamburg | 4,934 | 0.84× |
| Saarland | 2,843 | 0.89× |
| Bremen | 2,016 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Snapback (hat) | 57.29× | Fashion & Accessoires |
| Al Nassr FC | 51.59× | Sports |
| Al-Hilal FC | 54.16× | Sports |
| Dammam | 50.17× | Travel & Leisure |
| Olive oil | 28.16× | Food & Beverages |
| A cappella | 39.53× | Music & Radio |
| Bath salts | 52.38× | Home & Garden |
| Snow White | 21.65× | Movies & TV |
| Ultrabook | 91.2× | Technology & Electronics |
| Health informatics | 34.39× | Business & Career |
| Convenience store | 28.31× | Food & Beverages |
| Mount Etna | 80.62× | Travel & Leisure |
| Health maintenance organization | 21.15× | Business & Career |
| Charcoal | 16.75× | Home & Garden |
| Wind power | 18.61× | Home & Garden |
| Thailand | 12.42× | Travel & Leisure |
| Dairy cattle | 18.47× | Pets & Animals |
| Bath bomb | 46.14× | Home & Garden |
| Chantelle (lingerie) | 42.63× | Fashion & Accessoires |
| Hat | 13.43× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Design Affinity | PREMIUM | 1.59 |
| Mindfulness | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.52 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Tradition | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 8.5% |
| Germany | 6.5% |
See Rita Wilson audiences in other countries
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Frequently asked questions
How many fans does Rita Wilson have in Germany?
Rita Wilson has an estimated audience of 259,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rita Wilson fans?
96.1% of Rita Wilson fans are female, 3.9% are male, with an average age of 37.9 years.
Which brands do Rita Wilson fans like most?
Rita Wilson fans show strongest brand affinity for Snapback (hat) (57.29×), Al Nassr FC (51.59×), and Al-Hilal FC (54.16×) over the country average.
Where do Rita Wilson fans live in Germany?
Rita Wilson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,277), Bayern (reach 37,907), and Baden-Württemberg (reach 30,691). These three regions account for the largest share of the active audience.
What other brands do Rita Wilson fans also like?
Beyond Rita Wilson itself, the audience over-indexes on Al Nassr FC (51.59×), Al-Hilal FC (54.16×), Dammam (50.17×), and Olive oil (28.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rita Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.