A data profile of the people who buy, follow and care about A cappella in Germany — modelled from more than twelve digital signal sources. A cappella has an estimated audience of 530,933 people in Germany.
The average A cappella fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pentatonix, Rita Wilson, American folk music, with strongest over-indexing on Pentatonix (60.12× the country average).
Demographically, the A cappella audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical A cappella fan in Germany is more male, around 35.7 years old, with strong Mindfulness tendencies and a notable affinity for Pentatonix.
The key figures that characterise the A cappella profile in Germany.
44.7% are female, 55.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 35.7 |
| Estimated audience size | 530,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide A cappella audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.2% |
| Brazil | 14.3% |
| Mexico | 3.7% |
Where the A cappella audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~90K | 1.31× | |
| 02 | Bayern | ~100K | 1.18× | |
| 03 | Berlin | ~30K | 1.13× | |
| 04 | Sachsen | ~30K | 1.11× | |
| 05 | Niedersachsen | ~50K | 1.06× | |
| 06 | Rheinland-Pfalz | ~30K | 1.05× | |
| 07 | Hamburg | ~10K | 1.02× | |
| 08 | Thüringen | ~10K | 1.01× | |
| 09 | Hessen | ~40K | 0.99× | |
| 10 | Schleswig-Holstein | ~20K | 0.99× | |
| 11 | Saarland | ~6K | 0.99× | |
| 12 | Bremen | ~4K | 0.96× | |
| 13 | Nordrhein-Westfalen | ~100K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~9K | 0.89× | |
| 15 | Brandenburg | ~10K | 0.88× | |
| 16 | Sachsen-Anhalt | ~10K | 0.85× |
The strongest cross-interests of the A cappella audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pentatonix | Music & Radio | 60.12× | ||
| 02 | Rita Wilson | Movies & TV | 39.53× | ||
| 03 | Donna Summer | Music & Radio | 20.00× | ||
| 04 | Syd Barrett | Music & Radio | 18.19× | ||
| 05 | malwarebytes | Technology & Electronics | 17.47× | ||
| 06 | Rembrandt | Arts & Culture | 16.77× | ||
| 07 | Dean Martin | Music & Radio | 16.01× | ||
| 08 | Victoria Justice | Movies & TV | 10.56× | ||
| 09 | American folk music | Music & Radio | 9.87× | ||
| 10 | Bluegrass music | Music & Radio | 9.16× | ||
| 11 | Vanessa Hudgens | Movies & TV | 9.11× | ||
| 12 | Facial hair | Beauty & Wellness | 6.71× | ||
| 13 | Michelle Pfeiffer | Movies & TV | 6.53× | ||
| 14 | Nina Chuba | Music & Radio | 3.80× | ||
| 15 | Robert Redford | Movies & TV | 2.99× | ||
| 16 | Social media marketing | Business & Career | 2.92× | ||
| 17 | Michael Jackson | Music & Radio | 2.49× | ||
| 18 | Tagesschau | Movies & TV | 1.92× | ||
| 19 | Netto Marken-Discount | Shopping | 1.69× | ||
| 20 | Müller (company) | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.88× | |
| Community Orientation | OPEN | 1.54× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Sports Activity | POWER | 0.80× | |
| Creativity | OPEN | 0.83× |
A cappella has an estimated audience of 530,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
44.7% of A cappella fans are female, 55.3% are male, with an average age of 35.7 years.
A cappella fans show strongest brand affinity for Pentatonix (60.12×), Rita Wilson (39.53×), and American folk music (9.87×) over the country average.
A cappella fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond A cappella itself, the audience over-indexes on Rita Wilson (39.53×), American folk music (9.87×), Rembrandt (16.77×), and Facial hair (6.71×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for A cappella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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