Rascasse Audience Intelligence

American folk music Audience in Germany

A data profile of the people who buy, follow and care about American folk music in Germany — modelled from more than twelve digital signal sources. American folk music has an estimated audience of 1,685,401 people in Germany.

#88among Musical genre in Germany#2210among Topic in Germany#348in Music & Radio

The average American folk music fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bluegrass music, Gremlins, Porsche 924, with strongest over-indexing on Bluegrass music (34.98× the country average).

Demographically, the American folk music audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American folk music fan in Germany is balanced, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Bluegrass music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American folk music profile in Germany.

Audience size
1.7M
in Germany
Gender
50.0%♀
50.0% male
Age
38.5
average years
Country rank
#3986
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American folk music fans

50.0% are female, 50.0% are male, average age 38.5.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for American folk music audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age38.5
Estimated audience size1,685,401
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the American folk music audience in Germany
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4922%
50+19%
Fig. 04

Worldwide distribution

2.2%

of the worldwide American folk music audience comes from Germany.

Worldwide audience distribution share by country for American folk music
CountryShare
United States42.2%
Brazil6.8%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American folk music audience in Germany is strongest.

Fig. 05

Top regions by affinity

American folk music fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.56×
02Saarland~30K1.29×
03Mecklenburg-Vorpommern~40K1.12×
04Thüringen~50K1.06×
05Sachsen-Anhalt~40K1.02×
06Brandenburg~50K1.01×
07Schleswig-Holstein~60K0.96×
08Hamburg~40K0.96×
09Rheinland-Pfalz~80K0.94×
10Sachsen~80K0.92×
11Berlin~70K0.90×
12Niedersachsen~100K0.88×
13Hessen~100K0.87×
14Bayern~200K0.86×
15Baden-Württemberg~200K0.86×
16Nordrhein-Westfalen~300K0.84×
Fig. 06

Affinity by region

Affinity by region — American folk music, Germany
0.84×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American folk music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American folk music audience
#·InterestCategoryAffinity×
01Porsche 924Cars & Mobility62.53×
02TruTVMovies & TV62.24×
03Eric AndréMovies & TV45.57×
04The Pretty RecklessMusic & Radio42.53×
05Bluegrass musicMusic & Radio34.98×
06Manila SoundMusic & Radio33.11×
07Americana (music)Music & Radio32.83×
08Mambo (music)Music & Radio32.73×
09Alternative countryMusic & Radio29.45×
10Bossa novaMusic & Radio28.92×
11GremlinsMovies & TV27.17×
12Tom HiddlestonMovies & TV26.45×
13Folk rockMusic & Radio24.56×
14Western swingMusic & Radio20.03×
15Country rockMusic & Radio17.80×
16Bill CosbyMusic & Radio17.18×
17Ashton KutcherMovies & TV15.89×
18SkaMusic & Radio13.44×
19Let the Right One In (film)Movies & TV7.60×
20African-American musicMusic & Radio6.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American folk music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American folk music audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.52×
IndividualismJOY1.47×
Urban LifestyleOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American folk music audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.90×
Career OrientationPOWER0.93×
PatriotismCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American folk music have in Germany?

American folk music has an estimated audience of 1,685,401 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American folk music fans?

50.0% of American folk music fans are female, 50.0% are male, with an average age of 38.5 years.

03

Which brands do American folk music fans like most?

American folk music fans show strongest brand affinity for Bluegrass music (34.98×), Gremlins (27.17×), and Porsche 924 (62.53×) over the country average.

04

Where do American folk music fans live in Germany?

American folk music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do American folk music fans also like?

Beyond American folk music itself, the audience over-indexes on Gremlins (27.17×), Porsche 924 (62.53×), Folk rock (24.56×), and Mambo (music) (32.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See American folk music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American folk music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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