American folk music Audience in Germany
American folk music has an estimated audience of 1,685,401 people in Germany. 50.0% are female, 50.0% are male, average age 38.5. Top regions: Thüringen, Rheinland-Pfalz, Brandenburg. Top brand affinities: Bluegrass music, Gremlins, Porsche 924, Folk rock, Mambo (music).
The average American folk music fan in Germany is 38.5 years old, balanced, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Rheinland-Pfalz, Brandenburg. Top brand affinities include Bluegrass music, Gremlins, Porsche 924, with strongest over-indexing on Bluegrass music (34.98× the country average). Demographically, the American folk music audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of American folk music fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 38.5 |
| Estimated audience size | 1,685,401 |
Audience persona
The typical American folk music fan in Germany is balanced, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Bluegrass music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 58,411 | 1.36× |
| Rheinland-Pfalz | 56,388 | 0.67× |
| Brandenburg | 56,334 | 1.08× |
| Bremen | 55,626 | 3.86× |
| Mecklenburg-Vorpommern | 52,948 | 1.65× |
| Saarland | 51,960 | 2.51× |
| Nordrhein-Westfalen | 51,530 | 0.14× |
| Baden-Württemberg | 49,994 | 0.22× |
| Niedersachsen | 49,728 | 0.3× |
| Sachsen-Anhalt | 48,624 | 1.11× |
| Sachsen | 48,575 | 0.59× |
| Bayern | 48,365 | 0.18× |
| Schleswig-Holstein | 47,811 | 0.79× |
| Hessen | 39,048 | 0.3× |
| Berlin | 33,272 | 0.44× |
| Hamburg | 30,588 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bluegrass music | 34.98× | Music & Radio |
| Gremlins | 27.17× | Movies & TV |
| Porsche 924 | 62.53× | Cars & Mobility |
| Folk rock | 24.56× | Music & Radio |
| Mambo (music) | 32.73× | Music & Radio |
| Americana (music) | 32.83× | Music & Radio |
| Alternative country | 29.45× | Music & Radio |
| Tom Hiddleston | 26.45× | Movies & TV |
| Bill Cosby | 17.18× | Music & Radio |
| Manila Sound | 33.11× | Music & Radio |
| Bossa nova | 28.92× | Music & Radio |
| Let the Right One In (film) | 7.6× | Movies & TV |
| African-American music | 6.65× | Music & Radio |
| TruTV | 62.24× | Movies & TV |
| The Pretty Reckless | 42.53× | Music & Radio |
| Western swing | 20.03× | Music & Radio |
| Country rock | 17.8× | Music & Radio |
| Ska | 13.44× | Music & Radio |
| Ashton Kutcher | 15.89× | Movies & TV |
| Preity Zinta | 48.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.88 |
| Community Orientation | OPEN | 1.34 |
| Mindfulness | BALANCE | 1.25 |
| Sports Activity | POWER | 1.24 |
| Extroversion | THRILL | 1.21 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| Brazil | 6.8% |
| Italy | 4.4% |
See American folk music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does American folk music have in Germany?
American folk music has an estimated audience of 1,685,401 people in Germany, concentrated in Thüringen and Rheinland-Pfalz.
What is the gender split and age of American folk music fans?
50.0% of American folk music fans are female, 50.0% are male, with an average age of 38.5 years.
Which brands do American folk music fans like most?
American folk music fans show strongest brand affinity for Bluegrass music (34.98×), Gremlins (27.17×), and Porsche 924 (62.53×) over the country average.
Where do American folk music fans live in Germany?
American folk music fans in Germany are most concentrated in Thüringen (reach 58,411), Rheinland-Pfalz (reach 56,388), and Brandenburg (reach 56,334). These three regions account for the largest share of the active audience.
What other brands do American folk music fans also like?
Beyond American folk music itself, the audience over-indexes on Gremlins (27.17×), Porsche 924 (62.53×), Folk rock (24.56×), and Mambo (music) (32.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American folk music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.