Manila Sound Audience in Germany

Manila Sound has an estimated audience of 312,972 people in Germany. 42.6% are female, 57.4% are male, average age 42.8. Top brand affinities: Ranveer Singh, JACK & JONES, Sex and the City, Italo disco, American folk music.

Top brand affinities include Ranveer Singh, JACK & JONES, Sex and the City, with strongest over-indexing on Ranveer Singh (239.81× the country average). Demographically, the Manila Sound audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Tradition, Sports Activity.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Manila Sound fans

Demographic split for Manila Sound audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age42.8
Estimated audience size312,972

Audience persona

The typical Manila Sound fan in Germany is more male, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Ranveer Singh.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manila Sound audience
BrandAffinityCategory
Ranveer Singh239.81×Movies & TV
JACK & JONES53.52×Fashion & Accessoires
Sex and the City12.24×Movies & TV
Italo disco18.21×Music & Radio
American folk music11.46×Music & Radio
Liza Minnelli18.83×Music & Radio
Livemusic4.56×Music & Radio
Bossa nova19.99×Music & Radio
Ambient music8.95×Music & Radio
Dean Martin20×Music & Radio
Saxophone9.91×Music & Radio
Gregory Porter20×Music & Radio
Syd Barrett20×Music & Radio
Ryanair2.77×Travel & Leisure
Satire4.68×Literature
Dieter Bohlen4.93×Music & Radio
Sebastian Stan19.02×Movies & TV
Bluegrass music11.19×Music & Radio
Creative Commons5.05×Technology & Electronics
Bassoon17.35×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manila Sound audience
TraitClusterScore
TraditionCONSERVATISM2.19
Sports ActivityPOWER1.64
SpiritualityBALANCE1.51
PatriotismCONSERVATISM1.46
Pet OwnershipJOY1.44
IndulgenceJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Manila Sound
CountryShare
United States26.9%
Italy7.0%
Philippines6.9%

See Manila Sound audiences in other countries

More Musical genre audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manila Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.