A data profile of the people who buy, follow and care about Manila Sound in Germany — modelled from more than twelve digital signal sources. Manila Sound has an estimated audience of 312,972 people in Germany.
Manila Sound has an estimated audience of 312,972 people in Germany. 42.6% are female, 57.4% are male, average age 42.8. Top brand affinities: Ranveer Singh, Italo disco, American folk music, Bluegrass music, Sex and the City.
Top brand affinities include Ranveer Singh, Italo disco, American folk music, with strongest over-indexing on Ranveer Singh (228.28× the country average).
Demographically, the Manila Sound audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Tradition, Quality Awareness.
The typical Manila Sound fan in Germany is more male, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Ranveer Singh.
The key figures that characterise the Manila Sound profile in Germany.
42.6% are female, 57.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 42.8 |
| Estimated audience size | 312,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Manila Sound audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.9% |
| Italy | 7.0% |
| Philippines | 6.9% |
The strongest cross-interests of the Manila Sound audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ranveer Singh | Movies & TV | 228.28× | ||
| 02 | Italo disco | Music & Radio | 45.80× | ||
| 03 | American folk music | Music & Radio | 33.11× | ||
| 04 | Bluegrass music | Music & Radio | 32.24× | ||
| 05 | Priyanka Chopra | Movies & TV | 20.00× | ||
| 06 | Gregory Porter | Music & Radio | 20.00× | ||
| 07 | Bossa nova | Music & Radio | 19.64× | ||
| 08 | Beth Hart | Music & Radio | 19.63× | ||
| 09 | Barry White | Music & Radio | 19.54× | ||
| 10 | Dean Martin | Music & Radio | 17.82× | ||
| 11 | Liza Minnelli | Music & Radio | 15.84× | ||
| 12 | Playlist | Music & Radio | 15.29× | ||
| 13 | Hindi | Politics & Society | 13.13× | ||
| 14 | Acid jazz | Music & Radio | 12.88× | ||
| 15 | Sex and the City | Movies & TV | 7.20× | ||
| 16 | Nature | Home & Garden | 3.73× | ||
| 17 | Hugendubel | Shopping | 3.35× | ||
| 18 | Family | Kids & Family | 2.73× | ||
| 19 | Tagesschau | Movies & TV | 2.47× | ||
| 20 | Germany | Travel & Leisure | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.12× | |
| Quality Awareness | PREMIUM | 1.69× | |
| Spirituality | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Manila Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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