A data profile of the people who buy, follow and care about Manila Sound in United States — modelled from more than twelve digital signal sources. Manila Sound has an estimated audience of 2,868,459 people in United States.
The average Manila Sound fan in United States is 45.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Bossa nova, Italo disco, Superman, with strongest over-indexing on Bossa nova (74.89× the country average).
Demographically, the Manila Sound audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Manila Sound fan in United States is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Bossa nova.
The key figures that characterise the Manila Sound profile in United States.
52.1% are female, 47.9% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 45.7 |
| Estimated audience size | 2,868,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Manila Sound audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.9% |
| Italy | 7.0% |
| Philippines | 6.9% |
Where the Manila Sound audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~900K | 2.83× | |
| 02 | Hawaii | ~20K | 1.57× | |
| 03 | Washington, District of Columbia | ~10K | 1.32× | |
| 04 | Nevada | ~30K | 1.25× | |
| 05 | Wyoming | ~5K | 1.08× | |
| 06 | Kentucky | ~40K | 1.05× | |
| 07 | Oregon | ~30K | 1.05× | |
| 08 | Utah | ~30K | 1.05× | |
| 09 | Connecticut | ~30K | 1.04× | |
| 10 | Montana | ~8K | 1.03× | |
| 11 | Alaska | ~6K | 1.02× | |
| 12 | Louisiana | ~40K | 1.00× | |
| 13 | Oklahoma | ~30K | 1.00× | |
| 14 | Mississippi | ~20K | 1.00× | |
| 15 | Idaho | ~10K | 1.00× | |
| 16 | New Hampshire | ~10K | 1.00× | |
| 17 | Maine | ~10K | 1.00× | |
| 18 | Rhode Island | ~9K | 1.00× | |
| 19 | Delaware | ~8K | 1.00× | |
| 20 | Wisconsin | ~40K | 0.99× | |
| 21 | Alabama | ~40K | 0.99× | |
| 22 | Arkansas | ~20K | 0.99× | |
| 23 | Iowa | ~20K | 0.99× | |
| 24 | Kansas | ~20K | 0.99× | |
| 25 | New Mexico | ~10K | 0.99× | |
| 26 | Indiana | ~50K | 0.98× | |
| 27 | Missouri | ~50K | 0.98× | |
| 28 | South Carolina | ~40K | 0.98× | |
| 29 | Minnesota | ~40K | 0.98× | |
| 30 | Tennessee | ~60K | 0.97× | |
| 31 | Maryland | ~50K | 0.97× | |
| 32 | Colorado | ~40K | 0.97× | |
| 33 | North Carolina | ~80K | 0.96× | |
| 34 | Washington | ~60K | 0.96× | |
| 35 | Arizona | ~60K | 0.95× | |
| 36 | Virginia | ~70K | 0.94× | |
| 37 | Massachusetts | ~50K | 0.94× | |
| 38 | Michigan | ~70K | 0.93× | |
| 39 | New Jersey | ~70K | 0.93× | |
| 40 | Ohio | ~80K | 0.92× | |
| 41 | Pennsylvania | ~90K | 0.91× | |
| 42 | Georgia | ~80K | 0.91× | |
| 43 | Illinois | ~90K | 0.90× | |
| 44 | Florida | ~200K | 0.86× | |
| 45 | Texas | ~200K | 0.85× | |
| 46 | New York | ~100K | 0.85× | |
| 47 | North Dakota | 0.00× | ||
| 48 | Vermont | 0.00× | ||
| 49 | South Dakota | 0.00× | ||
| 50 | Nebraska | 0.00× |
The strongest cross-interests of the Manila Sound audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 83.45× | ||
| 02 | Bossa nova | Music & Radio | 74.89× | ||
| 03 | CitizenM | Travel & Leisure | 20.00× | ||
| 04 | Berlin Wall | Travel & Leisure | 7.41× | ||
| 05 | Angela Bassett | Movies & TV | 6.64× | ||
| 06 | Charlie Puth | Music & Radio | 6.59× | ||
| 07 | Improvisation | Music & Radio | 6.47× | ||
| 08 | Aretha Franklin | Music & Radio | 6.43× | ||
| 09 | Web server | Technology & Electronics | 6.39× | ||
| 10 | Teyana Taylor | Movies & TV | 5.03× | ||
| 11 | MyFitnessPal | Sports | 3.52× | ||
| 12 | Uniqlo | Shopping | 3.51× | ||
| 13 | Livemusic | Music & Radio | 2.58× | ||
| 14 | Innovation | Business & Career | 2.53× | ||
| 15 | Vintage clothing | Fashion & Accessoires | 2.45× | ||
| 16 | Superman | Movies & TV | 2.37× | ||
| 17 | Dance music | Music & Radio | 2.23× | ||
| 18 | Radio | Technology & Electronics | 2.04× | ||
| 19 | Musical theatre | Movies & TV | 1.93× | ||
| 20 | Michael Jackson | Music & Radio | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.99× | |
| Tradition | CONSERVATISM | 1.71× | |
| Urban Lifestyle | OPEN | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.73× | |
| Pet Ownership | JOY | 0.78× | |
| Social Media Usage | JOY | 0.79× |
Manila Sound has an estimated audience of 2,868,459 people in United States, concentrated in California and Texas.
52.1% of Manila Sound fans are female, 47.9% are male, with an average age of 45.7 years.
Manila Sound fans show strongest brand affinity for Bossa nova (74.89×), Italo disco (83.45×), and Superman (2.37×) over the country average.
Manila Sound fans in United States are most concentrated in California (reach ~900K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Manila Sound itself, the audience over-indexes on Italo disco (83.45×), Superman (2.37×), Web server (6.39×), and Teyana Taylor (5.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Manila Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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