Rascasse Audience Intelligence

Dance music Audience in United States

A data profile of the people who buy, follow and care about Dance music in United States — modelled from more than twelve digital signal sources. Dance music has an estimated audience of 29,347,400 people in United States.

#29among Musical genre in United States#668among Topic in United States#58in Music & Radio

The average Dance music fan in United States is 34.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Music of Nigeria, Rhianna (singer), Tech house, with strongest over-indexing on Music of Nigeria (7.26× the country average).

Demographically, the Dance music audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dance music fan in United States is balanced, around 34.6 years old, with strong Family Orientation tendencies and a notable affinity for Music of Nigeria.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dance music profile in United States.

Audience size
29.3M
in United States
Gender
51.7%♀
48.3% male
Age
34.6
average years
Country rank
#964
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dance music fans

51.7% are female, 48.3% are male, average age 34.6.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Dance music audience in United States
MetricValue
Female51.7%
Male48.3%
Average age34.6
Estimated audience size29,347,400
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Dance music audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Dance music audience comes from United States.

Worldwide audience distribution share by country for Dance music
CountryShare
United States15.1%
Japan6.0%
China5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dance music audience in United States is strongest.

Fig. 05

Top regions by affinity

Dance music fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~100K1.34×
02Massachusetts~800K1.31×
03Vermont~60K1.21×
04Pennsylvania~1M1.11×
05Wisconsin~500K1.11×
06Alaska~70K1.09×
07New Jersey~800K1.08×
08Alabama~400K1.07×
09Hawaii~100K1.07×
10New York~1.5M1.06×
11Maine~100K1.06×
12Kentucky~400K1.05×
13West Virginia~100K1.05×
14New Hampshire~100K1.04×
15Mississippi~200K1.03×
16Indiana~500K1.02×
17Ohio~900K1.01×
18Connecticut~300K1.01×
19Delaware~80K1.01×
20Arkansas~200K1.00×
21North Carolina~900K0.99×
22Michigan~800K0.99×
23North Dakota~60K0.99×
24Louisiana~400K0.98×
25Nebraska~100K0.98×
26Montana~80K0.98×
27South Dakota~70K0.98×
28South Carolina~400K0.97×
29Idaho~100K0.97×
30Washington~600K0.96×
31Missouri~500K0.96×
32Iowa~200K0.96×
33Florida~2M0.95×
34Illinois~900K0.95×
35Tennessee~600K0.95×
36Oregon~300K0.95×
37Oklahoma~300K0.95×
38Utah~200K0.95×
39Minnesota~400K0.94×
40New Mexico~100K0.94×
41Virginia~700K0.91×
42Kansas~200K0.91×
43Washington, District of Columbia~80K0.90×
44Colorado~400K0.89×
45Nevada~200K0.88×
46Georgia~800K0.87×
47Maryland~400K0.86×
48Arizona~500K0.83×
49California~2.5M0.82×
50Texas~2M0.77×
Fig. 06

Affinity by region

Affinity by region — Dance music, United States
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dance music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dance music audience
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio7.26×
02Rhianna (singer)Music & Radio3.72×
03Tech houseMusic & Radio3.72×
04Lil DuvalMovies & TV3.14×
05Deep houseMusic & Radio3.04×
06Electroacoustic musicMusic & Radio3.02×
07Cynthia ErivoMovies & TV2.26×
08South KoreaTravel & Leisure2.02×
09BarbieMovies & TV1.92×
10Mortgage calculatorHome & Garden1.85×
11Sasha Obama.Politics & Society1.82×
12MenardsHome & Garden1.72×
13Electronic musical instrumentMusic & Radio1.70×
14SnackingFood & Beverages1.66×
15Diane KeatonMovies & TV1.57×
16Florida LotteryGames1.57×
17Quinceañera (telenovela)Movies & TV1.55×
18MexicoTravel & Leisure1.53×
19Sabrina CarpenterMusic & Radio1.52×
20Madea's Class ReunionMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dance music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dance music audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.15×
Urban LifestyleOPEN1.11×
TraditionCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dance music audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Design AffinityPREMIUM0.82×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dance music have in United States?

Dance music has an estimated audience of 29,347,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dance music fans?

51.7% of Dance music fans are female, 48.3% are male, with an average age of 34.6 years.

03

Which brands do Dance music fans like most?

Dance music fans show strongest brand affinity for Music of Nigeria (7.26×), Rhianna (singer) (3.72×), and Tech house (3.72×) over the country average.

04

Where do Dance music fans live in United States?

Dance music fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Dance music fans also like?

Beyond Dance music itself, the audience over-indexes on Rhianna (singer) (3.72×), Tech house (3.72×), Menards (1.72×), and Mexico (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Dance music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →