Dance music Audience in United States

Dance music logo

Dance music has an estimated audience of 29,347,400 people in United States. 51.7% are female, 48.3% are male, average age 34.6. Top regions: California, Florida, Texas. Top brand affinities: Music of Nigeria, Rhianna (singer), Tech house, Mexico, Menards.

The average Dance music fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Music of Nigeria, Rhianna (singer), Tech house, with strongest over-indexing on Music of Nigeria (7.26× the country average). Demographically, the Dance music audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Dance music fans

Demographic split for Dance music audience in United States
MetricValue
Female51.7%
Male48.3%
Average age34.6
Estimated audience size29,347,400

Audience persona

The typical Dance music fan in United States is balanced, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Music of Nigeria.

Top regions in United States

Top regions ranked by reach for Dance music in United States
RegionReachAffinity
California2,756,1030.85×
Florida1,946,3000.98×
Texas1,928,3570.76×
New York1,783,5601.09×
Pennsylvania1,121,9651.14×
Illinois929,5630.95×
Ohio916,9631.01×
North Carolina889,9361.01×
Massachusetts864,2301.49×
Georgia828,2310.92×
New Jersey802,0251.07×
Michigan758,1490.99×
Virginia660,3870.92×
Washington574,2700.98×
Indiana538,8001×
Tennessee530,1090.9×
Alabama487,2071.19×
Arizona484,1540.81×
Wisconsin468,0691.06×
Missouri434,8420.92×
South Carolina429,2990.97×
Maryland410,9170.81×
Minnesota400,7760.95×
Kentucky381,4761.04×
Colorado378,6700.82×
Louisiana358,1180.95×
Oregon315,1460.94×
Connecticut282,2990.96×
Oklahoma274,5630.84×
Mississippi241,6661×
Utah236,9560.9×
Iowa233,2560.96×
Arkansas231,2070.96×
Nevada216,9070.76×
Kansas170,1010.74×
Rhode Island158,7341.7×
Hawaii157,9431.25×
West Virginia148,3511.09×
Nebraska134,1410.91×
Idaho132,2700.9×
New Hampshire130,6651.13×
New Mexico117,0170.8×
Maine111,8601.06×
Vermont102,0811.98×
Washington, District of Columbia88,1631×
Delaware83,8331.04×
Montana82,3281.01×
Alaska74,0211.18×
North Dakota59,8750.99×
South Dakota50,5130.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dance music audience
BrandAffinityCategory
Music of Nigeria7.26×Music & Radio
Rhianna (singer)3.72×Music & Radio
Tech house3.72×Music & Radio
Mexico1.53×Travel & Leisure
Menards1.72×Home & Garden
Barbie1.92×Movies & TV
South Korea2.02×Travel & Leisure
Mortgage calculator1.85×Home & Garden
Electroacoustic music3.02×Music & Radio
Diane Keaton1.57×Movies & TV
Deep house3.04×Music & Radio
Snacking1.66×Food & Beverages
Sabrina Carpenter1.52×Music & Radio
Cynthia Erivo2.26×Movies & TV
Jayson Tatum2.31×Sports
Electronic musical instrument1.7×Music & Radio
Quinceañera (telenovela)1.55×Movies & TV
Kinesiology1.6×Health
Jiffy Lube1.82×Cars & Mobility
Florida Lottery1.57×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dance music audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
Social Media UsageJOY1.09
TravellingTHRILL1.07
Convenience OrientationPREMIUM1.07
ExtroversionTHRILL1.03
Urban LifestyleOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Dance music
CountryShare
United States15.1%
Japan6.0%
China5.3%

See Dance music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Dance music have in United States?

Dance music has an estimated audience of 29,347,400 people in United States, concentrated in California and Florida.

What is the gender split and age of Dance music fans?

51.7% of Dance music fans are female, 48.3% are male, with an average age of 34.6 years.

Which brands do Dance music fans like most?

Dance music fans show strongest brand affinity for Music of Nigeria (7.26×), Rhianna (singer) (3.72×), and Tech house (3.72×) over the country average.

Where do Dance music fans live in United States?

Dance music fans in United States are most concentrated in California (reach 2,756,103), Florida (reach 1,946,300), and Texas (reach 1,928,357). These three regions account for the largest share of the active audience.

What other brands do Dance music fans also like?

Beyond Dance music itself, the audience over-indexes on Rhianna (singer) (3.72×), Tech house (3.72×), Mexico (1.53×), and Menards (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dance music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.