Deep house Audience in United States

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Deep house has an estimated audience of 6,425,347 people in United States. 44.8% are female, 55.2% are male, average age 33.8. Top regions: California, Florida, New York. Top brand affinities: Tech house, Rave, Psychedelic trance, Electro house, Slander.

The average Deep house fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Tech house, Rave, Psychedelic trance, with strongest over-indexing on Tech house (13.81× the country average). Demographically, the Deep house audience skews more male with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Deep house fans

Demographic split for Deep house audience in United States
MetricValue
Female44.8%
Male55.2%
Average age33.8
Estimated audience size6,425,347

Audience persona

The typical Deep house fan in United States is more male, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tech house.

Top regions in United States

Top regions ranked by reach for Deep house in United States
RegionReachAffinity
California1,185,2381.68×
Florida706,5201.62×
New York632,1371.76×
Texas566,7481.03×
Illinois302,5861.41×
Pennsylvania212,7590.98×
Georgia201,3541.02×
New Jersey199,4781.22×
Washington181,1391.41×
Virginia167,6611.07×
North Carolina154,0840.8×
Michigan150,3420.89×
Ohio149,8050.76×
Massachusetts145,0361.15×
Arizona140,5291.07×
Colorado139,1081.37×
Maryland106,0570.96×
Tennessee103,3240.8×
Indiana97,3210.83×
Oregon93,3151.27×
Minnesota89,4320.97×
Wisconsin78,3890.81×
Missouri77,6950.75×
South Carolina75,5890.78×
Nevada74,0231.19×
Louisiana59,7900.72×
Alabama58,5100.65×
Kentucky57,4980.71×
Connecticut57,3380.89×
Utah54,7600.95×
Oklahoma53,9300.76×
Kansas38,1290.75×
Hawaii36,4151.32×
Mississippi34,4850.65×
Iowa32,4530.61×
Arkansas32,1680.61×
New Mexico28,5630.89×
Washington, District of Columbia25,6311.33×
Idaho22,3460.69×
New Hampshire22,2850.88×
Nebraska21,8220.68×
Rhode Island21,5181.05×
West Virginia21,3520.71×
Alaska18,4671.34×
Maine18,1100.79×
Montana16,0980.9×
South Dakota14,6670.99×
North Dakota14,2811.08×
Delaware14,1990.8×
Wyoming13,8181.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deep house audience
BrandAffinityCategory
Tech house13.81×Music & Radio
Rave6.84×Music & Radio
Psychedelic trance14.37×Music & Radio
Electro house13.62×Music & Radio
Slander12.94×Politics & Society
Trance music6.89×Music & Radio
Beyond Wonderland16.67×Music & Radio
Diesel3.91×Music & Radio
RÜFÜS DU SOL10.17×Music & Radio
APEX6.71×Music & Radio
Skrillex9.63×Music & Radio
Weeds (TV series)6.46×Movies & TV
House music2.5×Music & Radio
Lightning in a Bottle15.32×Music & Radio
Musical instrument1.66×Music & Radio
Fedora7.95×Technology & Electronics
Pet Shop Boys5.52×Music & Radio
Electric Daisy Carnival6.75×Music & Radio
Goa trance8.64×Music & Radio
Dubstep5.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deep house audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.41
SustainabilityBALANCE2.07
Early Adopter MentalityPOWER2.02
Luxury OrientationPREMIUM1.79
Design AffinityPREMIUM1.77
Sports ActivityPOWER1.74

Worldwide distribution

Worldwide audience distribution share by country for Deep house
CountryShare
United States15.8%
Germany7.9%
Italy7.2%

See Deep house audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Deep house have in United States?

Deep house has an estimated audience of 6,425,347 people in United States, concentrated in California and Florida.

What is the gender split and age of Deep house fans?

44.8% of Deep house fans are female, 55.2% are male, with an average age of 33.8 years.

Which brands do Deep house fans like most?

Deep house fans show strongest brand affinity for Tech house (13.81×), Rave (6.84×), and Psychedelic trance (14.37×) over the country average.

Where do Deep house fans live in United States?

Deep house fans in United States are most concentrated in California (reach 1,185,238), Florida (reach 706,520), and New York (reach 632,137). These three regions account for the largest share of the active audience.

What other brands do Deep house fans also like?

Beyond Deep house itself, the audience over-indexes on Rave (6.84×), Psychedelic trance (14.37×), Electro house (13.62×), and Slander (12.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deep house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.