A data profile of the people who buy, follow and care about Deep house in United States — modelled from more than twelve digital signal sources. Deep house has an estimated audience of 6,425,347 people in United States.
The average Deep house fan in United States is 33.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, New York.
Top brand affinities include Tech house, Rave, Psychedelic trance, with strongest over-indexing on Tech house (13.81× the country average).
Demographically, the Deep house audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Deep house fan in United States is more male, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for Tech house.
The key figures that characterise the Deep house profile in United States.
44.8% are female, 55.2% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 33.8 |
| Estimated audience size | 6,425,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 9% |
Where the Deep house audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~600K | 1.58× | |
| 02 | California | ~1M | 1.55× | |
| 03 | Florida | ~600K | 1.44× | |
| 04 | Washington, District of Columbia | ~30K | 1.30× | |
| 05 | Illinois | ~300K | 1.25× | |
| 06 | Washington | ~200K | 1.25× | |
| 07 | Colorado | ~100K | 1.15× | |
| 08 | New Jersey | ~200K | 1.13× | |
| 09 | Oregon | ~80K | 1.12× | |
| 10 | Massachusetts | ~100K | 1.11× | |
| 11 | Nevada | ~70K | 1.11× | |
| 12 | Alaska | ~20K | 1.09× | |
| 13 | Hawaii | ~30K | 1.07× | |
| 14 | Vermont | ~10K | 1.06× | |
| 15 | Rhode Island | ~20K | 1.04× | |
| 16 | North Dakota | ~10K | 1.04× | |
| 17 | South Dakota | ~20K | 1.03× | |
| 18 | Virginia | ~200K | 1.02× | |
| 19 | Arizona | ~100K | 0.99× | |
| 20 | Maryland | ~100K | 0.99× | |
| 21 | Montana | ~20K | 0.99× | |
| 22 | Connecticut | ~60K | 0.98× | |
| 23 | Utah | ~60K | 0.98× | |
| 24 | Delaware | ~20K | 0.98× | |
| 25 | Pennsylvania | ~200K | 0.97× | |
| 26 | Texas | ~500K | 0.96× | |
| 27 | New Mexico | ~30K | 0.96× | |
| 28 | Idaho | ~30K | 0.96× | |
| 29 | New Hampshire | ~20K | 0.96× | |
| 30 | Maine | ~20K | 0.96× | |
| 31 | Georgia | ~200K | 0.94× | |
| 32 | Minnesota | ~90K | 0.94× | |
| 33 | West Virginia | ~30K | 0.94× | |
| 34 | Kansas | ~50K | 0.92× | |
| 35 | Nebraska | ~30K | 0.92× | |
| 36 | Michigan | ~200K | 0.91× | |
| 37 | Mississippi | ~50K | 0.91× | |
| 38 | Wisconsin | ~90K | 0.90× | |
| 39 | Louisiana | ~70K | 0.90× | |
| 40 | Oklahoma | ~60K | 0.90× | |
| 41 | Arkansas | ~50K | 0.89× | |
| 42 | Tennessee | ~100K | 0.88× | |
| 43 | Indiana | ~100K | 0.88× | |
| 44 | Missouri | ~90K | 0.88× | |
| 45 | Iowa | ~50K | 0.88× | |
| 46 | South Carolina | ~80K | 0.86× | |
| 47 | Alabama | ~80K | 0.86× | |
| 48 | Kentucky | ~70K | 0.86× | |
| 49 | North Carolina | ~200K | 0.85× | |
| 50 | Ohio | ~200K | 0.83× |
The strongest cross-interests of the Deep house audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beyond Wonderland | Music & Radio | 16.67× | ||
| 02 | Lightning in a Bottle | Music & Radio | 15.32× | ||
| 03 | Psychedelic trance | Music & Radio | 14.37× | ||
| 04 | Tech house | Music & Radio | 13.81× | ||
| 05 | Electro house | Music & Radio | 13.62× | ||
| 06 | Slander | Politics & Society | 12.94× | ||
| 07 | RÜFÜS DU SOL | Music & Radio | 10.17× | ||
| 08 | Skrillex | Music & Radio | 9.63× | ||
| 09 | Goa trance | Music & Radio | 8.64× | ||
| 10 | Fedora | Technology & Electronics | 7.95× | ||
| 11 | Trance music | Music & Radio | 6.89× | ||
| 12 | Rave | Music & Radio | 6.84× | ||
| 13 | Electric Daisy Carnival | Music & Radio | 6.75× | ||
| 14 | APEX | Music & Radio | 6.71× | ||
| 15 | Weeds (TV series) | Movies & TV | 6.46× | ||
| 16 | Dubstep | Music & Radio | 5.71× | ||
| 17 | Pet Shop Boys | Music & Radio | 5.52× | ||
| 18 | Diesel | Music & Radio | 3.91× | ||
| 19 | House music | Music & Radio | 2.50× | ||
| 20 | Musical instrument | Music & Radio | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Sports Activity | POWER | 1.22× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.43× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Community Orientation | OPEN | 0.59× |
Deep house has an estimated audience of 6,425,347 people in United States, concentrated in California and Florida.
44.8% of Deep house fans are female, 55.2% are male, with an average age of 33.8 years.
Deep house fans show strongest brand affinity for Tech house (13.81×), Rave (6.84×), and Psychedelic trance (14.37×) over the country average.
Deep house fans in United States are most concentrated in California (reach ~1M), Florida (reach ~600K), and New York (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Deep house itself, the audience over-indexes on Rave (6.84×), Psychedelic trance (14.37×), Electro house (13.62×), and Slander (12.94×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Deep house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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