A data profile of the people who buy, follow and care about Electro house in United States — modelled from more than twelve digital signal sources. Electro house has an estimated audience of 2,385,603 people in United States.
The average Electro house fan in United States is 31.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Deep house, House music, Planet Fitness, with strongest over-indexing on Deep house (13.62× the country average).
Demographically, the Electro house audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Electro house fan in United States is more male, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for Deep house.
The key figures that characterise the Electro house profile in United States.
38.6% are female, 61.4% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 31.6 |
| Estimated audience size | 2,385,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Electro house audience comes from United States.
| Country | Share |
|---|---|
| United States | 13.5% |
| Germany | 11.0% |
| United Kingdom | 5.4% |
Where the Electro house audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~6K | 1.40× | |
| 02 | Alaska | ~7K | 1.31× | |
| 03 | Rhode Island | ~9K | 1.18× | |
| 04 | Montana | ~8K | 1.18× | |
| 05 | Delaware | ~8K | 1.17× | |
| 06 | South Dakota | ~6K | 1.14× | |
| 07 | Maine | ~10K | 1.13× | |
| 08 | North Dakota | ~6K | 1.12× | |
| 09 | Hawaii | ~10K | 1.11× | |
| 10 | West Virginia | ~10K | 1.10× | |
| 11 | New Hampshire | ~10K | 1.10× | |
| 12 | Idaho | ~10K | 1.08× | |
| 13 | Washington, District of Columbia | ~8K | 1.06× | |
| 14 | New Mexico | ~10K | 1.03× | |
| 15 | Nebraska | ~10K | 1.03× | |
| 16 | Mississippi | ~20K | 1.01× | |
| 17 | Arkansas | ~20K | 0.99× | |
| 18 | California | ~300K | 0.97× | |
| 19 | Kansas | ~20K | 0.97× | |
| 20 | Iowa | ~20K | 0.96× | |
| 21 | Nevada | ~20K | 0.95× | |
| 22 | Oklahoma | ~20K | 0.94× | |
| 23 | Utah | ~20K | 0.94× | |
| 24 | Louisiana | ~30K | 0.93× | |
| 25 | Kentucky | ~30K | 0.92× | |
| 26 | Connecticut | ~20K | 0.92× | |
| 27 | Alabama | ~30K | 0.91× | |
| 28 | Oregon | ~20K | 0.91× | |
| 29 | Michigan | ~60K | 0.90× | |
| 30 | Missouri | ~30K | 0.90× | |
| 31 | South Carolina | ~30K | 0.90× | |
| 32 | Colorado | ~30K | 0.89× | |
| 33 | Wisconsin | ~30K | 0.89× | |
| 34 | Washington | ~40K | 0.88× | |
| 35 | Minnesota | ~30K | 0.88× | |
| 36 | Tennessee | ~40K | 0.87× | |
| 37 | Massachusetts | ~40K | 0.87× | |
| 38 | Indiana | ~40K | 0.87× | |
| 39 | Maryland | ~40K | 0.87× | |
| 40 | Arizona | ~40K | 0.85× | |
| 41 | New Jersey | ~50K | 0.84× | |
| 42 | Virginia | ~50K | 0.83× | |
| 43 | Illinois | ~60K | 0.81× | |
| 44 | Ohio | ~60K | 0.81× | |
| 45 | North Carolina | ~60K | 0.81× | |
| 46 | Georgia | ~60K | 0.80× | |
| 47 | New York | ~100K | 0.79× | |
| 48 | Pennsylvania | ~60K | 0.79× | |
| 49 | Florida | ~100K | 0.77× | |
| 50 | Texas | ~100K | 0.69× |
The strongest cross-interests of the Electro house audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boiler Room | Music & Radio | 22.35× | ||
| 02 | Afrojack | Music & Radio | 21.66× | ||
| 03 | Beatport | Technology & Electronics | 20.49× | ||
| 04 | Berghain | Music & Radio | 20.35× | ||
| 05 | Disclosure (band) | Music & Radio | 17.71× | ||
| 06 | Awakenings | Music & Radio | 17.22× | ||
| 07 | Deep house | Music & Radio | 13.62× | ||
| 08 | Trip hop | Music & Radio | 12.08× | ||
| 09 | Beirut | Travel & Leisure | 11.05× | ||
| 10 | Resident Advisor | Music & Radio | 9.78× | ||
| 11 | House music | Music & Radio | 5.41× | ||
| 12 | Electronic dance music | Music & Radio | 4.88× | ||
| 13 | Clarinet | Music & Radio | 4.33× | ||
| 14 | Saxophone | Music & Radio | 4.23× | ||
| 15 | Web server | Technology & Electronics | 4.11× | ||
| 16 | Planet Fitness | Sports | 3.17× | ||
| 17 | Diaper bag | Kids & Family | 2.97× | ||
| 18 | Bass guitar | Music & Radio | 2.61× | ||
| 19 | Metaphysics | Business & Career | 2.56× | ||
| 20 | Electric guitar | Music & Radio | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.58× | |
| Tradition | CONSERVATISM | 1.46× | |
| Patriotism | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.69× | |
| Quality Awareness | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.73× |
Electro house has an estimated audience of 2,385,603 people in United States, concentrated in California and Texas.
38.6% of Electro house fans are female, 61.4% are male, with an average age of 31.6 years.
Electro house fans show strongest brand affinity for Deep house (13.62×), House music (5.41×), and Planet Fitness (3.17×) over the country average.
Electro house fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Electro house itself, the audience over-indexes on House music (5.41×), Planet Fitness (3.17×), Electronic dance music (4.88×), and Boiler Room (22.35×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Electro house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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