Electro house Audience in Germany
Electro house has an estimated audience of 1,940,105 people in Germany. 45.5% are female, 54.5% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Home construction, Progressive rock, Dog breed, Piz Buin, Combat sport.
The average Electro house fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Home construction, Progressive rock, Dog breed, with strongest over-indexing on Home construction (7.04× the country average). Demographically, the Electro house audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Electro house fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 36.0 |
| Estimated audience size | 1,940,105 |
Audience persona
The typical Electro house fan in Germany is balanced, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 216,304 | 0.51× |
| Baden-Württemberg | 201,698 | 0.76× |
| Bayern | 149,747 | 0.48× |
| Niedersachsen | 97,979 | 0.52× |
| Hessen | 90,926 | 0.62× |
| Berlin | 90,530 | 1.04× |
| Sachsen | 70,894 | 0.75× |
| Thüringen | 57,544 | 1.16× |
| Sachsen-Anhalt | 55,887 | 1.11× |
| Rheinland-Pfalz | 53,468 | 0.55× |
| Brandenburg | 51,798 | 0.86× |
| Saarland | 51,189 | 2.15× |
| Mecklenburg-Vorpommern | 49,153 | 1.33× |
| Schleswig-Holstein | 45,793 | 0.66× |
| Bremen | 45,667 | 2.75× |
| Hamburg | 33,004 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 7.04× | Home & Garden |
| Progressive rock | 3.14× | Music & Radio |
| Dog breed | 1.69× | Pets & Animals |
| Piz Buin | 13× | Beauty & Wellness |
| Combat sport | 1.61× | Sports |
| Israel | 2.06× | Travel & Leisure |
| 3D printing | 2.16× | Technology & Electronics |
| Building envelope | 11.73× | Home & Garden |
| Building-integrated photovoltaics | 9.5× | Home & Garden |
| Urban horticulture | 1.58× | Home & Garden |
| Home Delivery | 2.37× | Food & Beverages |
| Information sensitivity | 3.84× | Technology & Electronics |
| The Human Centipede 2 (Full Sequence) | 5.26× | Movies & TV |
| JDSU | 2.05× | Business & Career |
| Graham Greene (actor) | 2.38× | |
| Oktay Kaynarca | 4.26× | Movies & TV |
| Mohamed Salah | 2.16× | Sports |
| Kodi (software) | 1.67× | Technology & Electronics |
| myDealZ | 1.64× | Shopping |
| Hostelworld | 3.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.66 |
| Sports Activity | POWER | 1.32 |
| Patriotism | CONSERVATISM | 1.29 |
| Pet Ownership | JOY | 1.24 |
| Spirituality | BALANCE | 1.2 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Germany | 11.0% |
| United Kingdom | 5.4% |
See Electro house audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Electro house have in Germany?
Electro house has an estimated audience of 1,940,105 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Electro house fans?
45.5% of Electro house fans are female, 54.5% are male, with an average age of 36.0 years.
Which brands do Electro house fans like most?
Electro house fans show strongest brand affinity for Home construction (7.04×), Progressive rock (3.14×), and Dog breed (1.69×) over the country average.
Where do Electro house fans live in Germany?
Electro house fans in Germany are most concentrated in Nordrhein-Westfalen (reach 216,304), Baden-Württemberg (reach 201,698), and Bayern (reach 149,747). These three regions account for the largest share of the active audience.
What other brands do Electro house fans also like?
Beyond Electro house itself, the audience over-indexes on Progressive rock (3.14×), Dog breed (1.69×), Piz Buin (13×), and Combat sport (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electro house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.