Hip hop music Audience in Germany
Hip hop music has an estimated audience of 12,843,273 people in Germany. 49.6% are female, 50.4% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kenyan hip hop, Jerkin', University of Aleppo, Group buying, Shelter Dogs.
The average Hip hop music fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kenyan hip hop, Jerkin', University of Aleppo, with strongest over-indexing on Kenyan hip hop (1.69× the country average). Demographically, the Hip hop music audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hip hop music fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 34.7 |
| Estimated audience size | 12,843,273 |
Audience persona
The typical Hip hop music fan in Germany is balanced, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kenyan hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,080,772 | 1.1× |
| Bayern | 2,135,600 | 1.03× |
| Baden-Württemberg | 2,067,786 | 1.18× |
| Niedersachsen | 1,198,557 | 0.96× |
| Hessen | 1,010,769 | 1.03× |
| Berlin | 668,440 | 1.16× |
| Rheinland-Pfalz | 647,369 | 1.01× |
| Sachsen | 616,845 | 0.98× |
| Schleswig-Holstein | 439,550 | 0.95× |
| Brandenburg | 416,927 | 1.05× |
| Thüringen | 321,420 | 0.98× |
| Hamburg | 302,902 | 1.04× |
| Sachsen-Anhalt | 268,899 | 0.81× |
| Mecklenburg-Vorpommern | 194,404 | 0.79× |
| Saarland | 153,702 | 0.97× |
| Bremen | 107,459 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kenyan hip hop | 1.69× | Music & Radio |
| Jerkin' | 1.67× | Fashion & Accessoires |
| University of Aleppo | 2.09× | Business & Career |
| Group buying | 2.51× | Shopping |
| Shelter Dogs | 1.53× | Pets & Animals |
| Pedro Pascal | 1.52× | Movies & TV |
| Rhianna (singer) | 1.87× | Music & Radio |
| Sarah Engels | 1.53× | Movies & TV |
| BTS | 1.7× | Music & Radio |
| Privacy law | 1.61× | Internet & Social Media |
| Wedding chapel | 2.53× | Kids & Family |
| Sari-sari store | 2.57× | Shopping |
| Civil law (legal system) | 4.25× | Business & Career |
| Makeup &hair | 1.54× | Beauty & Wellness |
| Persian pop music | 2.74× | Music & Radio |
| IU (singer) | 2.13× | Music & Radio |
| Princess Polly | 2.88× | Fashion & Accessoires |
| Ipekyol | 2.3× | Shopping |
| P$C | 1.62× | Music & Radio |
| FARSI1 | 2.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.16 |
| Indulgence | JOY | 1.12 |
| Sports Activity | POWER | 1.02 |
| Patriotism | CONSERVATISM | 1.02 |
| Tradition | CONSERVATISM | 1.01 |
| Family Orientation | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
See Hip hop music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
- House music (10,708,694)
Frequently asked questions
How many fans does Hip hop music have in Germany?
Hip hop music has an estimated audience of 12,843,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hip hop music fans?
49.6% of Hip hop music fans are female, 50.4% are male, with an average age of 34.7 years.
Which brands do Hip hop music fans like most?
Hip hop music fans show strongest brand affinity for Kenyan hip hop (1.69×), Jerkin' (1.67×), and University of Aleppo (2.09×) over the country average.
Where do Hip hop music fans live in Germany?
Hip hop music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,080,772), Bayern (reach 2,135,600), and Baden-Württemberg (reach 2,067,786). These three regions account for the largest share of the active audience.
What other brands do Hip hop music fans also like?
Beyond Hip hop music itself, the audience over-indexes on Jerkin' (1.67×), University of Aleppo (2.09×), Group buying (2.51×), and Shelter Dogs (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.