Rascasse Audience Intelligence

Hip hop music Audience in Germany

A data profile of the people who buy, follow and care about Hip hop music in Germany — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 12,843,273 people in Germany.

#3among Musical genre in Germany#104among Topic in Germany#9in Music & Radio

The average Hip hop music fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sarah Engels, Kenyan hip hop, Jerkin', with strongest over-indexing on Sarah Engels (1.53× the country average).

Demographically, the Hip hop music audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hip hop music fan in Germany is balanced, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Sarah Engels.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hip hop music profile in Germany.

Audience size
12.8M
in Germany
Gender
49.6%♀
50.4% male
Age
34.7
average years
Country rank
#183
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hip hop music fans

49.6% are female, 50.4% are male, average age 34.7.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Hip hop music audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age34.7
Estimated audience size12,843,273
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Hip hop music audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Hip hop music audience comes from Germany.

Worldwide audience distribution share by country for Hip hop music
CountryShare
United States23.3%
China4.1%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hip hop music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hip hop music fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~2M1.16×
02Berlin~600K1.12×
03Nordrhein-Westfalen~3M1.08×
04Brandenburg~400K1.03×
05Hamburg~300K1.03×
06Saarland~200K1.03×
07Hessen~1M1.02×
08Bayern~2M1.01×
09Thüringen~300K1.01×
10Bremen~100K1.01×
11Rheinland-Pfalz~600K1.00×
12Sachsen~600K0.98×
13Niedersachsen~1M0.95×
14Schleswig-Holstein~400K0.95×
15Sachsen-Anhalt~300K0.84×
16Mecklenburg-Vorpommern~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Hip hop music, Germany
0.84×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hip hop music audience
#·InterestCategoryAffinity×
01Civil law (legal system)Business & Career4.25×
02Princess PollyFashion & Accessoires2.88×
03Persian pop musicMusic & Radio2.74×
04Sari-sari storeShopping2.57×
05Wedding chapelKids & Family2.53×
06Group buyingShopping2.51×
07IpekyolShopping2.30×
08IU (singer)Music & Radio2.13×
09University of AleppoBusiness & Career2.09×
10Rhianna (singer)Music & Radio1.87×
11BTSMusic & Radio1.70×
12Kenyan hip hopMusic & Radio1.69×
13APEXMusic & Radio1.69×
14Jerkin'Fashion & Accessoires1.67×
15P$CMusic & Radio1.62×
16Privacy lawInternet & Social Media1.61×
17Makeup &hairBeauty & Wellness1.54×
18Sarah EngelsMovies & TV1.53×
19Shelter DogsPets & Animals1.53×
20Pedro PascalMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hip hop music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hip hop music audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
CreativityOPEN0.97×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hip hop music audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.75×
Risk AppetiteTHRILL0.77×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hip hop music have in Germany?

Hip hop music has an estimated audience of 12,843,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hip hop music fans?

49.6% of Hip hop music fans are female, 50.4% are male, with an average age of 34.7 years.

03

Which brands do Hip hop music fans like most?

Hip hop music fans show strongest brand affinity for Sarah Engels (1.53×), Kenyan hip hop (1.69×), and Jerkin' (1.67×) over the country average.

04

Where do Hip hop music fans live in Germany?

Hip hop music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Hip hop music fans also like?

Beyond Hip hop music itself, the audience over-indexes on Kenyan hip hop (1.69×), Jerkin' (1.67×), University of Aleppo (2.09×), and Group buying (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Hip hop music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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