A data profile of the people who buy, follow and care about Kenyan hip hop in Germany — modelled from more than twelve digital signal sources. Kenyan hip hop has an estimated audience of 3,722,622 people in Germany.
Kenyan hip hop has an estimated audience of 3,722,622 people in Germany. 38.8% are female, 61.2% are male, average age 27.7. Top brand affinities: Spotify, Reddit, Superman, Hip hop music, Batman.
Top brand affinities include Spotify, Reddit, Superman, with strongest over-indexing on Spotify (1.68× the country average).
Demographically, the Kenyan hip hop audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Kenyan hip hop fan in Germany is more male, around 27.7 years old, with strong Community Orientation tendencies and a notable affinity for Spotify.
The key figures that characterise the Kenyan hip hop profile in Germany.
38.8% are female, 61.2% are male, average age 27.7.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 27.7 |
| Estimated audience size | 3,722,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 28% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Kenyan hip hop audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.7% |
| Japan | 13.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Kenyan hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | S.S.C. Napoli | Sports | 3.29× | ||
| 02 | Arnold Schwarzenegger | Movies & TV | 3.24× | ||
| 03 | Sports betting | Games | 2.58× | ||
| 04 | Tour de France | Sports | 2.24× | ||
| 05 | Minecraft | Games | 2.20× | ||
| 06 | Internet & Social Media | 2.12× | |||
| 07 | Motorcycle helmet | Cars & Mobility | 2.11× | ||
| 08 | Superman | Movies & TV | 2.09× | ||
| 09 | Batman | Movies & TV | 1.75× | ||
| 10 | EA Sports FC | Games | 1.73× | ||
| 11 | Snapchat | Internet & Social Media | 1.72× | ||
| 12 | Vintage clothing | Fashion & Accessoires | 1.70× | ||
| 13 | Hip hop music | Music & Radio | 1.69× | ||
| 14 | Spotify | Internet & Social Media | 1.68× | ||
| 15 | Dance music | Music & Radio | 1.68× | ||
| 16 | Designer clothing | Fashion & Accessoires | 1.66× | ||
| 17 | Employment agency | Business & Career | 1.62× | ||
| 18 | Manchester City F.C. | Sports | 1.59× | ||
| 19 | Art exhibition | Arts & Culture | 1.58× | ||
| 20 | Jazz music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Sustainability | BALANCE | 1.41× | |
| Risk Appetite | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.58× | |
| Family Orientation | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Kenyan hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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