Kenyan hip hop Audience in Germany
Kenyan hip hop has an estimated audience of 3,722,622 people in Germany. 38.8% are female, 61.2% are male, average age 27.7. Top brand affinities: Divergent series, Italo dance, Hippocrates, JR Aquino, Overtone.
Top brand affinities include Divergent series, Italo dance, Hippocrates, with strongest over-indexing on Divergent series (5.65× the country average). Demographically, the Kenyan hip hop audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Kenyan hip hop fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 27.7 |
| Estimated audience size | 3,722,622 |
Audience persona
The typical Kenyan hip hop fan in Germany is more male, around 27.7 years old, with strong Career Orientation tendencies and a notable affinity for Divergent series.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Divergent series | 5.65× | Movies & TV |
| Italo dance | 4.54× | Music & Radio |
| Hippocrates | 4.2× | Politics & Society |
| JR Aquino | 4.13× | |
| Overtone | 3.97× | Beauty & Wellness |
| Real Unión | 3.71× | Sports |
| Aleksey Igudesman | 3.65× | Music & Radio |
| California University of Pennsylvania | 3.48× | Business & Career |
| Lydia Cacho | 3.4× | Movies & TV |
| Italian Market, Philadelphia | 3.38× | |
| Rafael Lovato Jr. | 3.36× | Sports |
| Cadzand | 3.35× | Travel & Leisure |
| Lapierre Bikes | 3.01× | Sports |
| Indian Railway Catering and Tourism Corporation | 2.94× | Cars & Mobility |
| British Grand Prix | 2.92× | Sports |
| Cadena COPE | 2.9× | Music & Radio |
| bysTaXx | 2.85× | Internet & Social Media |
| Garforth | 2.83× | Travel & Leisure |
| Catania | 2.64× | Travel & Leisure |
| Building-integrated photovoltaics | 2.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.6 |
| Mindfulness | BALANCE | 1.52 |
| LGBTQ+ Identity | OPEN | 1.52 |
| Risk Appetite | THRILL | 1.43 |
| Sustainability | BALANCE | 1.4 |
| Social Media Usage | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| Japan | 13.5% |
| Brazil | 6.8% |
See Kenyan hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kenyan hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.