A data profile of the people who buy, follow and care about Kenyan hip hop in France — modelled from more than twelve digital signal sources. Kenyan hip hop has an estimated audience of 3,609,861 people in France.
Kenyan hip hop has an estimated audience of 3,609,861 people in France. 38.5% are female, 61.5% are male, average age 29.2. Top brand affinities: Foot Mercato, Michael Jackson, FC Bayern Munich, UEFA Champions League, Stand-up comedy.
Top brand affinities include Foot Mercato, Michael Jackson, FC Bayern Munich, with strongest over-indexing on Foot Mercato (2.41× the country average).
Demographically, the Kenyan hip hop audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Kenyan hip hop fan in France is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for Foot Mercato.
The key figures that characterise the Kenyan hip hop profile in France.
38.5% are female, 61.5% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 29.2 |
| Estimated audience size | 3,609,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 28% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Kenyan hip hop audience comes from France.
| Country | Share |
|---|---|
| United States | 32.7% |
| Japan | 13.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Kenyan hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Bayern Munich | Sports | 2.65× | ||
| 02 | Stand-up comedy | Movies & TV | 2.65× | ||
| 03 | Epic Games | Games | 2.65× | ||
| 04 | Reggaeton | Music & Radio | 2.65× | ||
| 05 | Jim Carrey | Movies & TV | 2.65× | ||
| 06 | Hair dryer | Beauty & Wellness | 2.65× | ||
| 07 | Tinder | Internet & Social Media | 2.62× | ||
| 08 | Activism | Politics & Society | 2.50× | ||
| 09 | Celio (retailer) | Fashion & Accessoires | 2.45× | ||
| 10 | Foot Mercato | Sports | 2.41× | ||
| 11 | Winamax | Games | 2.34× | ||
| 12 | Michael Jackson | Music & Radio | 2.10× | ||
| 13 | Maisons du Monde | Home & Garden | 1.93× | ||
| 14 | Take-out | Food & Beverages | 1.90× | ||
| 15 | Game of Thrones | Movies & TV | 1.74× | ||
| 16 | Basic Fit | Sports | 1.59× | ||
| 17 | UEFA Champions League | Sports | 1.56× | ||
| 18 | Snapchat | Internet & Social Media | 1.56× | ||
| 19 | Nike | Fashion & Accessoires | 1.52× | ||
| 20 | French hip hop | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.36× | |
| Risk Appetite | THRILL | 1.50× | |
| Career Orientation | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.76× | |
| Quality Awareness | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Kenyan hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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