A data profile of the people who buy, follow and care about Kenyan hip hop in Spain — modelled from more than twelve digital signal sources. Kenyan hip hop has an estimated audience of 2,411,925 people in Spain.
Kenyan hip hop has an estimated audience of 2,411,925 people in Spain. 41.3% are female, 58.7% are male, average age 31.5. Top brand affinities: Local food, Superman, Premier League, Nike, Podcast.
Top brand affinities include Local food, Superman, Premier League, with strongest over-indexing on Local food (2.12× the country average).
Demographically, the Kenyan hip hop audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Kenyan hip hop fan in Spain is more male, around 31.5 years old, with strong Risk Appetite tendencies and a notable affinity for Local food.
The key figures that characterise the Kenyan hip hop profile in Spain.
41.3% are female, 58.7% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 31.5 |
| Estimated audience size | 2,411,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Kenyan hip hop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 32.7% |
| Japan | 13.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Kenyan hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stussy | Fashion & Accessoires | 2.65× | ||
| 02 | Minecraft | Games | 2.39× | ||
| 03 | Millie Bobby Brown | Movies & TV | 2.23× | ||
| 04 | Local food | Food & Beverages | 2.12× | ||
| 05 | Taylor Swift | Music & Radio | 2.08× | ||
| 06 | League of Legends | Games | 2.03× | ||
| 07 | World of Warcraft | Games | 1.93× | ||
| 08 | Sports betting | Games | 1.89× | ||
| 09 | Ultimate Fighting Championship | Sports | 1.83× | ||
| 10 | UEFA Europa League | Sports | 1.82× | ||
| 11 | Serie A | Sports | 1.82× | ||
| 12 | Premier League | Sports | 1.81× | ||
| 13 | Podcast | Music & Radio | 1.77× | ||
| 14 | Bundesliga | Sports | 1.73× | ||
| 15 | Fortnite | Games | 1.71× | ||
| 16 | Nike | Fashion & Accessoires | 1.67× | ||
| 17 | Superman | Movies & TV | 1.63× | ||
| 18 | NFL | Sports | 1.63× | ||
| 19 | Uniqlo | Shopping | 1.56× | ||
| 20 | Gucci | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.12× | |
| Early Adopter Mentality | POWER | 1.58× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.47× | |
| Quality Awareness | PREMIUM | 0.49× | |
| Indulgence | JOY | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Kenyan hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.