A data profile of the people who buy, follow and care about Kenyan hip hop in Brazil — modelled from more than twelve digital signal sources. Kenyan hip hop has an estimated audience of 5,520,439 people in Brazil.
Kenyan hip hop has an estimated audience of 5,520,439 people in Brazil. 48.2% are female, 51.8% are male, average age 29.1. Top brand affinities: Rock music, Country music, Medicine, Shopping malls, Jazz music.
Top brand affinities include Rock music, Country music, Medicine, with strongest over-indexing on Rock music (1.94× the country average).
Demographically, the Kenyan hip hop audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Kenyan hip hop fan in Brazil is balanced, around 29.1 years old, with strong Community Orientation tendencies and a notable affinity for Rock music.
The key figures that characterise the Kenyan hip hop profile in Brazil.
48.2% are female, 51.8% are male, average age 29.1.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 29.1 |
| Estimated audience size | 5,520,439 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 27% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Kenyan hip hop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 32.7% |
| Japan | 13.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Kenyan hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 1.94× | ||
| 02 | The Big Bang Theory | Movies & TV | 1.94× | ||
| 03 | Megan Fox | Movies & TV | 1.94× | ||
| 04 | Rede Record | Movies & TV | 1.94× | ||
| 05 | Country music | Music & Radio | 1.84× | ||
| 06 | Medicine | Business & Career | 1.82× | ||
| 07 | Lojas Renner | Fashion & Accessoires | 1.75× | ||
| 08 | Jazz music | Music & Radio | 1.74× | ||
| 09 | Soul music | Music & Radio | 1.74× | ||
| 10 | Shopping malls | Shopping | 1.72× | ||
| 11 | Millie Bobby Brown | Movies & TV | 1.65× | ||
| 12 | Crunchyroll | Games | 1.64× | ||
| 13 | Digital photography | Business & Career | 1.60× | ||
| 14 | Nightlife | Arts & Culture | 1.55× | ||
| 15 | One Piece | Movies & TV | 1.54× | ||
| 16 | Heavy metal music | Music & Radio | 1.53× | ||
| 17 | BTS | Music & Radio | 1.53× | ||
| 18 | Bundesliga | Sports | 1.53× | ||
| 19 | Stranger Things | Movies & TV | 1.52× | ||
| 20 | Associação Chapecoense de Futebol | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Mindfulness | BALANCE | 1.31× | |
| Price Sensitivity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Spirituality | BALANCE | 0.70× | |
| DIY Mentality | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Kenyan hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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