Kenyan hip hop Audience in United States
Kenyan hip hop has an estimated audience of 26,729,159 people in United States. 44.4% are female, 55.6% are male, average age 30.3. Top brand affinities: Streetwear, Spotify, Nike, Nail salon, Los Angeles Lakers.
Top brand affinities include Streetwear, Spotify, Nike, with strongest over-indexing on Streetwear (2.53× the country average). Demographically, the Kenyan hip hop audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Kenyan hip hop fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 30.3 |
| Estimated audience size | 26,729,159 |
Audience persona
The typical Kenyan hip hop fan in United States is more male, around 30.3 years old, with strong Mindfulness tendencies and a notable affinity for Streetwear.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Streetwear | 2.53× | Fashion & Accessoires |
| Spotify | 1.55× | Internet & Social Media |
| Nike | 2.22× | Fashion & Accessoires |
| Nail salon | 3.1× | Beauty & Wellness |
| Los Angeles Lakers | 2.12× | Sports |
| Supreme | 3.07× | Fashion & Accessoires |
| Chicago Bulls | 2.28× | Sports |
| New York Knicks | 2.69× | Sports |
| Cardi B | 2.64× | Music & Radio |
| Drake | 2.79× | Music & Radio |
| Hair care | 1.55× | Beauty & Wellness |
| LeBron James | 1.85× | Sports |
| Adidas | 1.77× | Fashion & Accessoires |
| Gangsta rap | 2.08× | Music & Radio |
| Fortnite | 2.04× | Games |
| Natural skin care | 1.82× | Beauty & Wellness |
| Artificial nails | 2.26× | Beauty & Wellness |
| Louis Vuitton | 1.6× | Fashion & Accessoires |
| Foot Locker | 2.1× | Shopping |
| Teyana Taylor | 2.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.29 |
| Early Adopter Mentality | POWER | 1.21 |
| Extroversion | THRILL | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Risk Appetite | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| Japan | 13.5% |
| Brazil | 6.8% |
See Kenyan hip hop audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kenyan hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.