A data profile of the people who buy, follow and care about Kenyan hip hop in United States — modelled from more than twelve digital signal sources. Kenyan hip hop has an estimated audience of 26,729,159 people in United States.
Kenyan hip hop has an estimated audience of 26,729,159 people in United States. 44.4% are female, 55.6% are male, average age 30.3. Top brand affinities: Beauty salons, Nightclubs, Internet celebrity, Streetwear, Nike.
Top brand affinities include Beauty salons, Nightclubs, Internet celebrity, with strongest over-indexing on Beauty salons (1.54× the country average).
Demographically, the Kenyan hip hop audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Kenyan hip hop fan in United States is more male, around 30.3 years old, with strong Career Orientation tendencies and a notable affinity for Beauty salons.
The key figures that characterise the Kenyan hip hop profile in United States.
44.4% are female, 55.6% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 30.3 |
| Estimated audience size | 26,729,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 4% |
The strongest cross-interests of the Kenyan hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teyana Taylor | Movies & TV | 3.22× | ||
| 02 | Drake | Music & Radio | 2.45× | ||
| 03 | Cardi B | Music & Radio | 2.39× | ||
| 04 | Internet celebrity | Internet & Social Media | 2.35× | ||
| 05 | Gangsta rap | Music & Radio | 2.19× | ||
| 06 | Nicki Minaj | Music & Radio | 2.13× | ||
| 07 | Artificial nails | Beauty & Wellness | 2.09× | ||
| 08 | New York Knicks | Sports | 1.93× | ||
| 09 | Streetwear | Fashion & Accessoires | 1.92× | ||
| 10 | Nike | Fashion & Accessoires | 1.87× | ||
| 11 | Nightclubs | Music & Radio | 1.78× | ||
| 12 | Apple Music | Music & Radio | 1.74× | ||
| 13 | Innovation | Business & Career | 1.65× | ||
| 14 | Adidas | Fashion & Accessoires | 1.60× | ||
| 15 | Whataburger | Food & Beverages | 1.57× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.54× | ||
| 17 | LeBron James | Sports | 1.54× | ||
| 18 | TMZ | Internet & Social Media | 1.52× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.51× | ||
| 20 | Cocktail | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.40× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.60× | |
| Community Orientation | OPEN | 0.70× | |
| Travelling | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kenyan hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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