Kenyan hip hop Audience in United States
Kenyan hip hop has an estimated audience of 26,729,159 people in United States. 44.4% are female, 55.6% are male, average age 30.3. Top brand affinities: Ellen Burstyn, iPEC Coaching, Overtone, Otto Graham, Fashion Is My Drug.
Top brand affinities include Ellen Burstyn, iPEC Coaching, Overtone, with strongest over-indexing on Ellen Burstyn (3.07× the country average). Demographically, the Kenyan hip hop audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Kenyan hip hop fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 30.3 |
| Estimated audience size | 26,729,159 |
Audience persona
The typical Kenyan hip hop fan in United States is more male, around 30.3 years old, with strong Mindfulness tendencies and a notable affinity for Ellen Burstyn.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ellen Burstyn | 3.07× | Movies & TV |
| iPEC Coaching | 2.85× | Business & Career |
| Overtone | 2.79× | Beauty & Wellness |
| Otto Graham | 2.69× | Sports |
| Fashion Is My Drug | 2.69× | Pets & Animals |
| Italo dance | 2.64× | Music & Radio |
| JBPM | 2.62× | |
| Cazwell | 2.53× | Music & Radio |
| Jebel Ali Free Zone | 2.52× | Business & Career |
| Ipiales | 2.39× | Travel & Leisure |
| The Specials | 2.3× | Music & Radio |
| E-box | 2.26× | Health |
| JC Whitney | 2.24× | Shopping |
| Warren Zevon | 2.22× | Music & Radio |
| Itatí, Corrientes | 2.18× | |
| The Radiators (American band) | 2.14× | Music & Radio |
| Brunei-Muara District | 2.12× | Travel & Leisure |
| Alan Greenspan | 2.12× | Business & Career |
| Assassin's Creed III: Liberation | 2.12× | Games |
| Dundalk | 2.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.29 |
| Early Adopter Mentality | POWER | 1.21 |
| Luxury Orientation | PREMIUM | 1.18 |
| Extroversion | THRILL | 1.13 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Risk Appetite | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| Japan | 13.5% |
| Brazil | 6.8% |
See Kenyan hip hop audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kenyan hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.