Gangsta rap Audience in United States

Gangsta rap logo

Gangsta rap has an estimated audience of 21,026,021 people in United States. 46.3% are female, 53.7% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Hip hop music, Contemporary R&B, Lace wig, Spotify, NBA Finals.

The average Gangsta rap fan in United States is 30.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hip hop music, Contemporary R&B, Lace wig, with strongest over-indexing on Hip hop music (1.69× the country average). Demographically, the Gangsta rap audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Gangsta rap fans

Demographic split for Gangsta rap audience in United States
MetricValue
Female46.3%
Male53.7%
Average age30.7
Estimated audience size21,026,021

Audience persona

The typical Gangsta rap fan in United States is balanced, around 30.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hip hop music.

Top regions in United States

Top regions ranked by reach for Gangsta rap in United States
RegionReachAffinity
California3,006,1971.3×
Texas1,969,0401.09×
Florida1,441,6031.01×
New York1,345,2971.14×
Illinois824,0921.18×
Pennsylvania775,1431.09×
Ohio695,5751.07×
North Carolina658,6131.04×
Georgia651,2991.01×
Virginia599,8011.17×
Michigan589,8551.07×
New Jersey584,5871.09×
Arizona459,1991.07×
Washington455,6481.08×
Massachusetts432,0671.04×
Indiana415,1391.08×
Tennessee393,7530.93×
Maryland384,6771.06×
Missouri375,1071.11×
Wisconsin335,5451.06×
Minnesota322,5881.07×
South Carolina311,8700.99×
Colorado304,0430.92×
Louisiana276,8881.02×
Kentucky271,0701.03×
Oregon261,5911.09×
Oklahoma253,4981.09×
Alabama250,7740.85×
Connecticut240,7001.14×
Nevada239,0321.18×
Iowa203,0951.17×
Mississippi165,5280.96×
Arkansas157,0220.91×
Kansas154,0300.93×
Utah152,7440.81×
Nebraska106,5181.01×
New Mexico98,5260.93×
Hawaii98,0711.09×
West Virginia92,6450.95×
Idaho79,1360.75×
New Hampshire72,5190.88×
Maine68,1420.9×
Rhode Island66,3400.99×
Washington, District of Columbia65,5351.04×
Delaware54,4590.94×
South Dakota43,7520.9×
North Dakota36,7910.85×
Montana36,2670.62×
Alaska32,3580.72×
Vermont27,1870.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gangsta rap audience
BrandAffinityCategory
Hip hop music1.69×Music & Radio
Contemporary R&B2.04×Music & Radio
Lace wig2.78×Beauty & Wellness
Spotify1.56×Internet & Social Media
NBA Finals2.36×Sports
NBA playoffs2.34×Sports
Wig2.28×Beauty & Wellness
Department of Motor Vehicles3.03×Cars & Mobility
Hair Extensions2.55×Beauty & Wellness
Underground hip hop2.68×Music & Radio
Afrobeat2.7×Music & Radio
Rhianna (singer)3.87×Music & Radio
Los Angeles Lakers2.13×Sports
West Coast hip hop2.23×Music & Radio
Curly Hair2.49×Beauty & Wellness
Southern hip hop2.32×Music & Radio
Braid2.32×Home & Garden
East Coast hip hop2.23×Music & Radio
Sneaker collecting2.45×Fashion & Accessoires
Alternative hip hop2.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gangsta rap audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.94
Early Adopter MentalityPOWER1.4
ExtroversionTHRILL1.2
Social Media UsageJOY1.12
Urban LifestyleOPEN0.96
Luxury OrientationPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Gangsta rap
CountryShare
United States45.0%
Germany5.4%
China4.4%

See Gangsta rap audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Gangsta rap have in United States?

Gangsta rap has an estimated audience of 21,026,021 people in United States, concentrated in California and Texas.

What is the gender split and age of Gangsta rap fans?

46.3% of Gangsta rap fans are female, 53.7% are male, with an average age of 30.7 years.

Which brands do Gangsta rap fans like most?

Gangsta rap fans show strongest brand affinity for Hip hop music (1.69×), Contemporary R&B (2.04×), and Lace wig (2.78×) over the country average.

Where do Gangsta rap fans live in United States?

Gangsta rap fans in United States are most concentrated in California (reach 3,006,197), Texas (reach 1,969,040), and Florida (reach 1,441,603). These three regions account for the largest share of the active audience.

What other brands do Gangsta rap fans also like?

Beyond Gangsta rap itself, the audience over-indexes on Contemporary R&B (2.04×), Lace wig (2.78×), Spotify (1.56×), and NBA Finals (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gangsta rap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.