Rascasse Audience Intelligence

Gangsta rap Audience in United States

A data profile of the people who buy, follow and care about Gangsta rap in United States — modelled from more than twelve digital signal sources. Gangsta rap has an estimated audience of 21,026,021 people in United States.

#42among Musical genre in United States#1066among Topic in United States#90in Music & Radio

The average Gangsta rap fan in United States is 30.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hip hop music, Contemporary R&B, Lace wig, with strongest over-indexing on Hip hop music (1.69× the country average).

Demographically, the Gangsta rap audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gangsta rap fan in United States is balanced, around 30.7 years old, with strong Extroversion tendencies and a notable affinity for Hip hop music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gangsta rap profile in United States.

Audience size
21M
in United States
Gender
46.3%♀
53.7% male
Age
30.7
average years
Country rank
#1550
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gangsta rap fans

46.3% are female, 53.7% are male, average age 30.7.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Gangsta rap audience in United States
MetricValue
Female46.3%
Male53.7%
Average age30.7
Estimated audience size21,026,021
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Gangsta rap audience in United States
Age bracketShare%
16-1942%
20-2924%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Gangsta rap audience comes from United States.

Worldwide audience distribution share by country for Gangsta rap
CountryShare
United States45.0%
Germany5.4%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gangsta rap audience in United States is strongest.

Fig. 05

Top regions by affinity

Gangsta rap fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.22×
02Maryland~400K1.14×
03Iowa~200K1.14×
04Virginia~600K1.13×
05Nebraska~100K1.11×
06Connecticut~200K1.07×
07Illinois~700K1.06×
08Ohio~700K1.06×
09Louisiana~300K1.06×
10Nevada~200K1.06×
11Oklahoma~200K1.05×
12Hawaii~90K1.05×
13New York~1M1.04×
14Oregon~300K1.04×
15Texas~2M1.03×
16New Jersey~600K1.03×
17Washington~400K1.03×
18Missouri~400K1.03×
19Wisconsin~300K1.03×
20North Dakota~40K1.03×
21Pennsylvania~700K1.02×
22Michigan~600K1.01×
23Massachusetts~400K1.01×
24Indiana~400K1.01×
25South Carolina~300K1.01×
26Kentucky~300K1.01×
27Rhode Island~70K1.01×
28Alaska~50K1.01×
29Arizona~400K1.00×
30Minnesota~300K1.00×
31Washington, District of Columbia~60K1.00×
32North Carolina~600K0.99×
33New Mexico~100K0.99×
34Delaware~60K0.99×
35Georgia~600K0.98×
36West Virginia~100K0.98×
37New Hampshire~80K0.98×
38Vermont~40K0.98×
39Arkansas~200K0.97×
40South Dakota~50K0.97×
41Mississippi~200K0.95×
42Kansas~200K0.95×
43Maine~70K0.95×
44Montana~60K0.94×
45Colorado~300K0.93×
46Alabama~300K0.93×
47Florida~1.5M0.91×
48Idaho~100K0.91×
49Tennessee~400K0.90×
50Utah~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Gangsta rap, United States
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gangsta rap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gangsta rap audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio3.87×
02Department of Motor VehiclesCars & Mobility3.03×
03Lace wigBeauty & Wellness2.78×
04AfrobeatMusic & Radio2.70×
05Underground hip hopMusic & Radio2.68×
06Hair ExtensionsBeauty & Wellness2.55×
07Curly HairBeauty & Wellness2.49×
08Sneaker collectingFashion & Accessoires2.45×
09NBA FinalsSports2.36×
10NBA playoffsSports2.34×
11Southern hip hopMusic & Radio2.32×
12BraidHome & Garden2.32×
13WigBeauty & Wellness2.28×
14West Coast hip hopMusic & Radio2.23×
15East Coast hip hopMusic & Radio2.23×
16Alternative hip hopMusic & Radio2.14×
17Los Angeles LakersSports2.13×
18Contemporary R&BMusic & Radio2.04×
19Hip hop musicMusic & Radio1.69×
20SpotifyInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gangsta rap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gangsta rap audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.18×
Social Media UsageJOY1.10×
Early Adopter MentalityPOWER1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gangsta rap audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.64×
DIY MentalityTHRILL0.71×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gangsta rap have in United States?

Gangsta rap has an estimated audience of 21,026,021 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gangsta rap fans?

46.3% of Gangsta rap fans are female, 53.7% are male, with an average age of 30.7 years.

03

Which brands do Gangsta rap fans like most?

Gangsta rap fans show strongest brand affinity for Hip hop music (1.69×), Contemporary R&B (2.04×), and Lace wig (2.78×) over the country average.

04

Where do Gangsta rap fans live in United States?

Gangsta rap fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gangsta rap fans also like?

Beyond Gangsta rap itself, the audience over-indexes on Contemporary R&B (2.04×), Lace wig (2.78×), Spotify (1.56×), and NBA Finals (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Gangsta rap audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gangsta rap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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