East Coast hip hop Audience in United States

East Coast hip hop logo

East Coast hip hop has an estimated audience of 31,518,307 people in United States. 47.2% are female, 52.8% are male, average age 30.1. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Cam Ward, Staycation, Electrolyte, JDSU.

The average East Coast hip hop fan in United States is 30.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Cam Ward, Staycation, with strongest over-indexing on Combat sport (2.06× the country average). Demographically, the East Coast hip hop audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of East Coast hip hop fans

Demographic split for East Coast hip hop audience in United States
MetricValue
Female47.2%
Male52.8%
Average age30.1
Estimated audience size31,518,307

Audience persona

The typical East Coast hip hop fan in United States is balanced, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for East Coast hip hop in United States
RegionReachAffinity
California5,269,8041.52×
Texas2,805,8001.04×
New York2,105,0991.2×
Florida1,855,0580.87×
Pennsylvania1,048,1100.99×
North Carolina1,036,6861.09×
Georgia970,6261×
Illinois961,0870.92×
New Jersey923,7411.15×
Virginia893,5741.16×
Arizona814,0881.27×
Ohio804,4950.83×
Washington722,9461.14×
Michigan665,3370.81×
Massachusetts636,3951.02×
Maryland624,7561.15×
Colorado584,6911.18×
Tennessee544,0990.86×
Indiana540,8390.94×
Missouri491,8800.97×
Nevada422,5881.39×
South Carolina410,4700.87×
Oregon390,7751.08×
Louisiana380,4560.94×
Wisconsin380,0810.8×
Minnesota365,3040.81×
Oklahoma358,2611.02×
Alabama355,6900.81×
Connecticut341,0461.08×
Kentucky336,0950.85×
Utah318,5851.13×
Kansas258,7931.04×
Arkansas256,7850.99×
Iowa221,8690.85×
New Mexico217,1451.37×
Mississippi181,1280.7×
Hawaii152,9601.13×
Idaho141,0730.89×
Nebraska138,6660.88×
New Hampshire122,4110.99×
West Virginia119,3500.81×
Washington, District of Columbia117,1281.24×
Rhode Island114,4121.14×
Maine92,6350.82×
Delaware85,0380.98×
Alaska74,7261.11×
Montana69,2810.79×
South Dakota58,7420.81×
North Dakota53,2080.82×
Wyoming46,3430.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for East Coast hip hop audience
BrandAffinityCategory
Combat sport2.06×Sports
Cam Ward3.37×Sports
Staycation2.22×Home & Garden
Electrolyte2.85×Health
JDSU1.8×Business & Career
Regional styles of Mexican music1.66×Music & Radio
Jaws3.08×Movies & TV
Jesse Plemons1.84×Movies & TV
Pro-Ject2.08×Music & Radio
Noodle (Gorillaz)1.81×Music & Radio
Historic site2.08×Arts & Culture
Consequence (rapper)2.95×Music & Radio
Stamp collecting2.15×Home & Garden
Monogram1.66×Home & Garden
Graham Greene2.57×Literature
Home staging2.14×Home & Garden
Guy Fieri1.57×Movies & TV
Acoustic music1.57×Music & Radio
Vocal harmony1.51×Music & Radio
Buying a House2.29×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by East Coast hip hop audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
Luxury OrientationPREMIUM1.35
Risk AppetiteTHRILL1.33
Early Adopter MentalityPOWER1.31
MindfulnessBALANCE1.15
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for East Coast hip hop
CountryShare
United States26.0%
Japan8.7%
China8.5%

See East Coast hip hop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does East Coast hip hop have in United States?

East Coast hip hop has an estimated audience of 31,518,307 people in United States, concentrated in California and Texas.

What is the gender split and age of East Coast hip hop fans?

47.2% of East Coast hip hop fans are female, 52.8% are male, with an average age of 30.1 years.

Which brands do East Coast hip hop fans like most?

East Coast hip hop fans show strongest brand affinity for Combat sport (2.06×), Cam Ward (3.37×), and Staycation (2.22×) over the country average.

Where do East Coast hip hop fans live in United States?

East Coast hip hop fans in United States are most concentrated in California (reach 5,269,804), Texas (reach 2,805,800), and New York (reach 2,105,099). These three regions account for the largest share of the active audience.

What other brands do East Coast hip hop fans also like?

Beyond East Coast hip hop itself, the audience over-indexes on Cam Ward (3.37×), Staycation (2.22×), Electrolyte (2.85×), and JDSU (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for East Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.