Rascasse Audience Intelligence

East Coast hip hop Audience in United States

A data profile of the people who buy, follow and care about East Coast hip hop in United States — modelled from more than twelve digital signal sources. East Coast hip hop has an estimated audience of 31,518,307 people in United States.

#23among Musical genre in United States#593among Topic in United States#50in Music & Radio

The average East Coast hip hop fan in United States is 30.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Indeed.com, Sneaker collecting, Electronic music, with strongest over-indexing on Indeed.com (2.28× the country average).

Demographically, the East Coast hip hop audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical East Coast hip hop fan in United States is balanced, around 30.1 years old, with strong Risk Appetite tendencies and a notable affinity for Indeed.com.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the East Coast hip hop profile in United States.

Audience size
31.5M
in United States
Gender
47.2%♀
52.8% male
Age
30.1
average years
Country rank
#856
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of East Coast hip hop fans

47.2% are female, 52.8% are male, average age 30.1.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for East Coast hip hop audience in United States
MetricValue
Female47.2%
Male52.8%
Average age30.1
Estimated audience size31,518,307
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the East Coast hip hop audience in United States
Age bracketShare%
16-1940%
20-2928%
30-3917%
40-4910%
50+4%
Fig. 04

Worldwide distribution

26.0%

of the worldwide East Coast hip hop audience comes from United States.

Worldwide audience distribution share by country for East Coast hip hop
CountryShare
United States26.0%
Japan8.7%
China8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the East Coast hip hop audience in United States is strongest.

Fig. 05

Top regions by affinity

East Coast hip hop fans by region: top regions in United States
#RegionReachAffinity×
01California~5M1.39×
02Nevada~400K1.26×
03New Mexico~200K1.22×
04Arizona~800K1.18×
05New York~2M1.13×
06Colorado~600K1.13×
07Maryland~600K1.12×
08Rhode Island~100K1.12×
09Washington, District of Columbia~100K1.11×
10Washington~700K1.09×
11Virginia~800K1.08×
12Utah~300K1.08×
13New Jersey~900K1.06×
14Oregon~400K1.06×
15Alaska~70K1.06×
16Hawaii~100K1.05×
17Connecticut~300K1.04×
18North Carolina~1M1.03×
19Massachusetts~600K1.03×
20Oklahoma~400K1.03×
21Kansas~300K1.02×
22Vermont~60K1.01×
23New Hampshire~100K1.00×
24Arkansas~300K0.99×
25Delaware~90K0.99×
26North Dakota~60K0.99×
27Texas~2.5M0.98×
28Georgia~900K0.97×
29Nebraska~200K0.97×
30Idaho~200K0.97×
31South Dakota~70K0.97×
32Pennsylvania~1M0.96×
33Missouri~500K0.96×
34Louisiana~400K0.95×
35Montana~80K0.95×
36Indiana~500K0.94×
37West Virginia~100K0.94×
38Iowa~200K0.92×
39Maine~100K0.92×
40Kentucky~400K0.90×
41Illinois~900K0.89×
42South Carolina~400K0.89×
43Mississippi~200K0.89×
44Tennessee~600K0.88×
45Alabama~400K0.87×
46Ohio~800K0.85×
47Florida~2M0.84×
48Wisconsin~400K0.84×
49Minnesota~400K0.84×
50Michigan~700K0.82×
Fig. 06

Affinity by region

Affinity by region — East Coast hip hop, United States
0.82×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the East Coast hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for East Coast hip hop audience
#·InterestCategoryAffinity×
01Sneaker collectingFashion & Accessoires3.37×
02CoinbaseBusiness & Career3.37×
03Teyana TaylorMovies & TV3.37×
04Master of Business AdministrationBusiness & Career2.81×
05LivemusicMusic & Radio2.57×
06Los Angeles DodgersSports2.54×
07Indeed.comBusiness & Career2.28×
08Ariana GrandeMusic & Radio2.27×
09PhilanthropyArts & Culture2.07×
10Property finderHome & Garden2.07×
11Los Angeles LakersSports2.06×
12Electronic musicMusic & Radio1.82×
13NikeFashion & Accessoires1.82×
14StreetwearFashion & Accessoires1.78×
15Personal careHealth1.70×
16Mobile gameGames1.69×
17SpotifyInternet & Social Media1.65×
18TikTokInternet & Social Media1.59×
19Bank of AmericaBusiness & Career1.59×
20Financial servicesBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the East Coast hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by East Coast hip hop audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.50×
MindfulnessBALANCE1.31×
Career OrientationPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by East Coast hip hop audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Quality AwarenessPREMIUM0.78×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does East Coast hip hop have in United States?

East Coast hip hop has an estimated audience of 31,518,307 people in United States, concentrated in California and Texas.

02

What is the gender split and age of East Coast hip hop fans?

47.2% of East Coast hip hop fans are female, 52.8% are male, with an average age of 30.1 years.

03

Which brands do East Coast hip hop fans like most?

East Coast hip hop fans show strongest brand affinity for Indeed.com (2.28×), Sneaker collecting (3.37×), and Electronic music (1.82×) over the country average.

04

Where do East Coast hip hop fans live in United States?

East Coast hip hop fans in United States are most concentrated in California (reach ~5M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do East Coast hip hop fans also like?

Beyond East Coast hip hop itself, the audience over-indexes on Sneaker collecting (3.37×), Electronic music (1.82×), Spotify (1.65×), and TikTok (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See East Coast hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for East Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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