Electronic music Audience in United States

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Electronic music has an estimated audience of 76,010,093 people in United States. 50.6% are female, 49.4% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Alternative hip hop, Electro (music), East Coast hip hop, Livemusic, West Coast hip hop.

The average Electronic music fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alternative hip hop, Electro (music), East Coast hip hop, with strongest over-indexing on Alternative hip hop (1.88× the country average). Demographically, the Electronic music audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Lifestyle cluster

Demographics of Electronic music fans

Demographic split for Electronic music audience in United States
MetricValue
Female50.6%
Male49.4%
Average age35.5
Estimated audience size76,010,093

Audience persona

The typical Electronic music fan in United States is balanced, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Alternative hip hop.

Top regions in United States

Top regions ranked by reach for Electronic music in United States
RegionReachAffinity
California12,491,2461.49×
Texas7,495,4551.15×
Florida6,614,0671.29×
New York5,980,5811.41×
Illinois2,866,0601.13×
Pennsylvania2,572,3121.01×
Virginia2,403,7561.3×
North Carolina2,337,0361.02×
Georgia2,336,1951×
Michigan2,280,8531.15×
New Jersey2,171,9931.12×
Washington2,005,0241.31×
Ohio1,982,0570.85×
Massachusetts1,759,4081.17×
Arizona1,707,9821.1×
Tennessee1,562,9611.03×
Maryland1,558,7171.19×
Colorado1,472,4471.23×
Indiana1,315,5860.95×
Oregon1,183,3921.36×
Missouri1,150,4940.94×
Minnesota1,045,6740.96×
Wisconsin999,3120.87×
Nevada952,1551.3×
Alabama937,4850.88×
South Carolina906,8810.79×
Kentucky902,4840.95×
Louisiana881,2430.9×
Oklahoma794,0020.94×
Connecticut770,4641.01×
Utah642,3900.94×
Kansas569,2790.95×
Mississippi540,6190.86×
Arkansas537,4540.86×
Iowa512,4890.82×
New Mexico366,7460.96×
Idaho314,0120.82×
Hawaii309,3410.95×
Nebraska300,0810.79×
West Virginia286,9110.81×
New Hampshire280,1820.94×
Maine261,9360.96×
Washington, District of Columbia256,9401.12×
Rhode Island219,8210.91×
Delaware151,4280.72×
Alaska148,4600.91×
North Dakota133,2610.85×
Montana129,4180.61×
Vermont116,4190.87×
South Dakota109,4920.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic music audience
BrandAffinityCategory
Alternative hip hop1.88×Music & Radio
Electro (music)1.88×Music & Radio
East Coast hip hop1.82×Music & Radio
Livemusic1.71×Music & Radio
West Coast hip hop1.72×Music & Radio
Southern hip hop1.78×Music & Radio
Christian hip hop1.88×Music & Radio
Afrobeat1.92×Music & Radio
Stranger Things1.57×Movies & TV
NBA playoffs1.55×Sports
Korean hip hop2.05×Music & Radio
Underground hip hop1.84×Music & Radio
Country rap2.03×Music & Radio
Midwest hip hop1.99×Music & Radio
Fashion Nova1.51×Shopping
Chicano rap1.97×Music & Radio
Lace wig1.6×Beauty & Wellness
British hip hop1.97×Music & Radio
Hair Extensions1.66×Beauty & Wellness
French hip hop1.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic music audience
TraitClusterScore
Risk AppetiteTHRILL2
Luxury OrientationPREMIUM1.82
LGBTQ+ IdentityOPEN1.22
Social Media UsageJOY1.03
ExtroversionTHRILL1.03
Early Adopter MentalityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Electronic music
CountryShare
United States19.1%
Brazil4.4%
Italy4.4%

See Electronic music audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Electronic music have in United States?

Electronic music has an estimated audience of 76,010,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic music fans?

50.6% of Electronic music fans are female, 49.4% are male, with an average age of 35.5 years.

Which brands do Electronic music fans like most?

Electronic music fans show strongest brand affinity for Alternative hip hop (1.88×), Electro (music) (1.88×), and East Coast hip hop (1.82×) over the country average.

Where do Electronic music fans live in United States?

Electronic music fans in United States are most concentrated in California (reach 12,491,246), Texas (reach 7,495,455), and Florida (reach 6,614,067). These three regions account for the largest share of the active audience.

What other brands do Electronic music fans also like?

Beyond Electronic music itself, the audience over-indexes on Electro (music) (1.88×), East Coast hip hop (1.82×), Livemusic (1.71×), and West Coast hip hop (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.