Rascasse Audience Intelligence

Electronic music Audience in United States

A data profile of the people who buy, follow and care about Electronic music in United States — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 76,010,093 people in United States.

#128among Topic in United States#10in Music & Radio

The average Electronic music fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alternative hip hop, Electro (music), East Coast hip hop, with strongest over-indexing on Alternative hip hop (1.88× the country average).

Demographically, the Electronic music audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic music fan in United States is balanced, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alternative hip hop.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic music profile in United States.

Audience size
76M
in United States
Gender
50.6%♀
49.4% male
Age
35.5
average years
Country rank
#160
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic music fans

50.6% are female, 49.4% are male, average age 35.5.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Electronic music audience in United States
MetricValue
Female50.6%
Male49.4%
Average age35.5
Estimated audience size76,010,093
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Electronic music audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Electronic music audience comes from United States.

Worldwide audience distribution share by country for Electronic music
CountryShare
United States19.1%
Brazil4.4%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic music audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic music fans by region: top regions in United States
#RegionReachAffinity×
01California~12M1.45×
02Oregon~1M1.36×
03New York~5.5M1.27×
04Washington~2M1.24×
05Virginia~2M1.20×
06Florida~6M1.17×
07Colorado~1.5M1.17×
08Massachusetts~1.5M1.16×
09Nevada~900K1.16×
10Illinois~3M1.15×
11Texas~7.5M1.13×
12New Jersey~2M1.10×
13Maryland~1.5M1.10×
14Michigan~2M1.09×
15Arizona~1.5M1.05×
16Washington, District of Columbia~200K1.05×
17New Mexico~400K1.03×
18Connecticut~800K1.02×
19Rhode Island~200K1.02×
20North Carolina~2.5M1.01×
21Utah~700K1.01×
22Hawaii~300K1.00×
23Vermont~100K1.00×
24New Hampshire~300K0.99×
25Alaska~200K0.99×
26Pennsylvania~2.5M0.97×
27Maine~300K0.97×
28North Dakota~200K0.97×
29Georgia~2M0.96×
30Kentucky~900K0.96×
31Tennessee~1.5M0.95×
32Indiana~1.5M0.95×
33Arkansas~600K0.95×
34West Virginia~300K0.95×
35South Dakota~200K0.95×
36Wisconsin~1M0.94×
37Oklahoma~800K0.94×
38Mississippi~600K0.94×
39Delaware~200K0.94×
40Minnesota~1M0.93×
41Louisiana~900K0.93×
42Kansas~600K0.93×
43Nebraska~400K0.93×
44Montana~200K0.93×
45Ohio~2M0.92×
46Idaho~400K0.92×
47Missouri~1M0.91×
48Alabama~900K0.89×
49South Carolina~1M0.88×
50Iowa~600K0.88×
Fig. 06

Affinity by region

Affinity by region — Electronic music, United States
0.88×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic music audience
#·InterestCategoryAffinity×
01Korean hip hopMusic & Radio2.05×
02Country rapMusic & Radio2.03×
03Midwest hip hopMusic & Radio1.99×
04French hip hopMusic & Radio1.99×
05Chicano rapMusic & Radio1.97×
06British hip hopMusic & Radio1.97×
07AfrobeatMusic & Radio1.92×
08Alternative hip hopMusic & Radio1.88×
09Electro (music)Music & Radio1.88×
10Christian hip hopMusic & Radio1.88×
11Underground hip hopMusic & Radio1.84×
12East Coast hip hopMusic & Radio1.82×
13Southern hip hopMusic & Radio1.78×
14West Coast hip hopMusic & Radio1.72×
15LivemusicMusic & Radio1.71×
16Hair ExtensionsBeauty & Wellness1.66×
17Lace wigBeauty & Wellness1.60×
18Stranger ThingsMovies & TV1.57×
19NBA playoffsSports1.55×
20Fashion NovaShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic music audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.12×
Luxury OrientationPREMIUM1.00×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic music audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.78×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic music have in United States?

Electronic music has an estimated audience of 76,010,093 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronic music fans?

50.6% of Electronic music fans are female, 49.4% are male, with an average age of 35.5 years.

03

Which brands do Electronic music fans like most?

Electronic music fans show strongest brand affinity for Alternative hip hop (1.88×), Electro (music) (1.88×), and East Coast hip hop (1.82×) over the country average.

04

Where do Electronic music fans live in United States?

Electronic music fans in United States are most concentrated in California (reach ~12M), Texas (reach ~7.5M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Electronic music fans also like?

Beyond Electronic music itself, the audience over-indexes on Electro (music) (1.88×), East Coast hip hop (1.82×), Livemusic (1.71×), and West Coast hip hop (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Electronic music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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