A data profile of the people who buy, follow and care about Electronic music in India — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 13,454,975 people in India.
The average Electronic music fan in India is 30.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Rajasthan.
Top brand affinities include Peacemaker, Sholay The Movie, Michael Jackson, with strongest over-indexing on Peacemaker (2.8× the country average).
Demographically, the Electronic music audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Electronic music fan in India is more male, around 30.3 years old, with strong Spirituality tendencies and a notable affinity for Peacemaker.
The key figures that characterise the Electronic music profile in India.
23.7% are female, 76.3% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 30.3 |
| Estimated audience size | 13,454,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Electronic music audience comes from India.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
Where the Electronic music audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~8K | 1.41× | |
| 02 | Arunachal Pradesh | ~10K | 1.20× | |
| 03 | Mizoram | ~10K | 1.17× | |
| 04 | Nagaland | ~10K | 1.16× | |
| 05 | Rajasthan | ~300K | 1.10× | |
| 06 | Manipur | ~20K | 1.08× | |
| 07 | Meghalaya | ~20K | 1.07× | |
| 08 | Tripura | ~20K | 1.00× | |
| 09 | Goa | ~10K | 1.00× | |
| 10 | Himachal Pradesh | ~50K | 0.94× | |
| 11 | Chhattisgarh | ~80K | 0.93× | |
| 12 | Uttarakhand | ~60K | 0.93× | |
| 13 | Jammu and Kashmir | ~60K | 0.92× | |
| 14 | Jharkhand | ~100K | 0.91× | |
| 15 | Assam | ~100K | 0.89× | |
| 16 | Kerala | ~200K | 0.85× | |
| 17 | Punjab (region) | ~200K | 0.85× | |
| 18 | Odisha | ~100K | 0.85× | |
| 19 | Andhra Pradesh | ~100K | 0.84× | |
| 20 | Haryana | ~100K | 0.82× | |
| 21 | Gujarat | ~300K | 0.81× | |
| 22 | Madhya Pradesh | ~200K | 0.80× | |
| 23 | Karnataka | ~300K | 0.79× | |
| 24 | Bihar | ~200K | 0.79× | |
| 25 | Telangana | ~200K | 0.78× | |
| 26 | West Bengal | ~300K | 0.74× | |
| 27 | Tamil Nadu | ~200K | 0.73× | |
| 28 | Maharashtra | ~500K | 0.71× | |
| 29 | Uttar Pradesh | ~400K | 0.64× |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CJ | Music & Radio | 4.14× | ||
| 02 | Süper Lig | Sports | 3.29× | ||
| 03 | Whispers | Music & Radio | 3.26× | ||
| 04 | Sira | Music & Radio | 3.26× | ||
| 05 | Daredevil (film) | Movies & TV | 2.90× | ||
| 06 | D&R | Technology & Electronics | 2.84× | ||
| 07 | Sholay The Movie | Movie / TV Show / Series | 2.83× | ||
| 08 | Peacemaker | Movies & TV | 2.80× | ||
| 09 | Outlet store | Shopping | 2.32× | ||
| 10 | Hovercraft | Cars & Mobility | 2.13× | ||
| 11 | Indian Cricket | Sports | 1.94× | ||
| 12 | Spearfishing | Sports | 1.81× | ||
| 13 | Zee Bangla | Movies & TV | 1.70× | ||
| 14 | KOLARS | Music & Radio | 1.66× | ||
| 15 | Even | Music & Radio | 1.66× | ||
| 16 | LØLØ | Music & Radio | 1.66× | ||
| 17 | Kinesiology | Health | 1.59× | ||
| 18 | Michael Jackson | Music & Radio | 1.58× | ||
| 19 | Dailymotion | Movies & TV | 1.57× | ||
| 20 | Stagecraft | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Tradition | CONSERVATISM | 0.91× | |
| Need for Security | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.58× | |
| Design Affinity | PREMIUM | 0.58× | |
| Sustainability | BALANCE | 0.59× |
Electronic music has an estimated audience of 13,454,975 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.7% of Electronic music fans are female, 76.3% are male, with an average age of 30.3 years.
Electronic music fans show strongest brand affinity for Peacemaker (2.8×), Sholay The Movie (2.83×), and Michael Jackson (1.58×) over the country average.
Electronic music fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~400K), and Rajasthan (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Electronic music itself, the audience over-indexes on Sholay The Movie (2.83×), Michael Jackson (1.58×), Kinesiology (1.59×), and Whispers (3.26×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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