A data profile of the people who buy, follow and care about Electronic music in Portugal — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 3,127,702 people in Portugal.
The average Electronic music fan in Portugal is 40.4 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Comedy movies, Jazz music, Pop music, with strongest over-indexing on Comedy movies (1.54× the country average).
Demographically, the Electronic music audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Electronic music fan in Portugal is balanced, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Comedy movies.
The key figures that characterise the Electronic music profile in Portugal.
51.0% are female, 49.0% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 40.4 |
| Estimated audience size | 3,127,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Electronic music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
Where the Electronic music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~40K | 1.12× | |
| 02 | Portalegre District | ~40K | 1.11× | |
| 03 | Guarda District | ~40K | 1.09× | |
| 04 | Beja District | ~50K | 1.07× | |
| 05 | Vila Real District | ~60K | 1.05× | |
| 06 | Évora District | ~60K | 1.05× | |
| 07 | Castelo Branco District | ~60K | 1.03× | |
| 08 | Azores | ~90K | 1.00× | |
| 09 | Viana do Castelo District | ~80K | 1.00× | |
| 10 | Viseu District | ~100K | 0.99× | |
| 11 | Madeira | ~90K | 0.98× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~200K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.94× | |
| 15 | Braga District | ~300K | 0.93× | |
| 16 | Faro District | ~200K | 0.93× | |
| 17 | Setúbal District | ~300K | 0.91× | |
| 18 | Porto District | ~600K | 0.83× | |
| 19 | Santarém District | ~100K | 0.83× | |
| 20 | Lisbon District | ~700K | 0.75× |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blues music | Music & Radio | 2.02× | ||
| 02 | Jazz music | Music & Radio | 1.96× | ||
| 03 | Dance music | Music & Radio | 1.91× | ||
| 04 | Musical theatre | Movies & TV | 1.90× | ||
| 05 | Soul music | Music & Radio | 1.85× | ||
| 06 | Rhythm and blues music | Music & Radio | 1.81× | ||
| 07 | Classical music | Music & Radio | 1.79× | ||
| 08 | Country music | Music & Radio | 1.76× | ||
| 09 | Singing | Music & Radio | 1.72× | ||
| 10 | Pop music | Music & Radio | 1.67× | ||
| 11 | Hip hop music | Music & Radio | 1.62× | ||
| 12 | Dance | Business & Career | 1.61× | ||
| 13 | Popular music | Music & Radio | 1.57× | ||
| 14 | Music videos | Music & Radio | 1.56× | ||
| 15 | Comedy movies | Movies & TV | 1.54× | ||
| 16 | Literature | Business & Career | 1.52× | ||
| 17 | Drama movies | Movies & TV | 1.52× | ||
| 18 | Mammal | Pets & Animals | 1.51× | ||
| 19 | Fiction books | Literature | 1.51× | ||
| 20 | Popular culture | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.39× | |
| Community Orientation | OPEN | 1.34× | |
| Creativity | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.87× | |
| Individualism | JOY | 0.87× | |
| Early Adopter Mentality | POWER | 0.87× |
Electronic music has an estimated audience of 3,127,702 people in Portugal, concentrated in Lisbon District and Porto District.
51.0% of Electronic music fans are female, 49.0% are male, with an average age of 40.4 years.
Electronic music fans show strongest brand affinity for Comedy movies (1.54×), Jazz music (1.96×), and Pop music (1.67×) over the country average.
Electronic music fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Electronic music itself, the audience over-indexes on Jazz music (1.96×), Pop music (1.67×), Blues music (2.02×), and Country music (1.76×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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