A data profile of the people who buy, follow and care about Hip hop music in Portugal — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 2,414,378 people in Portugal.
The average Hip hop music fan in Portugal is 42.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Hip hop music audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Creativity, Pet Ownership.
The key figures that characterise the Hip hop music profile in Portugal.
52.4% are female, 47.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 42.1 |
| Estimated audience size | 2,414,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Hip hop music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
Where the Hip hop music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.14× | |
| 02 | Guarda District | ~30K | 1.12× | |
| 03 | Beja District | ~40K | 1.09× | |
| 04 | Vila Real District | ~50K | 1.07× | |
| 05 | Évora District | ~50K | 1.06× | |
| 06 | Castelo Branco District | ~50K | 1.05× | |
| 07 | Azores | ~70K | 1.01× | |
| 08 | Viana do Castelo District | ~60K | 1.01× | |
| 09 | Viseu District | ~80K | 1.00× | |
| 10 | Madeira | ~70K | 0.99× | |
| 11 | Coimbra District | ~100K | 0.97× | |
| 12 | Leiria District | ~100K | 0.95× | |
| 13 | Aveiro District | ~200K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Braga District | ~200K | 0.93× | |
| 16 | Faro District | ~100K | 0.93× | |
| 17 | Porto District | ~500K | 0.91× | |
| 18 | Santarém District | ~100K | 0.91× | |
| 19 | Lisbon District | ~600K | 0.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.95× | |
| Pet Ownership | JOY | 0.89× | |
| Mindfulness | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Community Orientation | OPEN | 0.69× | |
| Early Adopter Mentality | POWER | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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