A data profile of the people who buy, follow and care about Rock music in Portugal — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 3,473,420 people in Portugal.
The average Rock music fan in Portugal is 45.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Rock music audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Creativity, Pet Ownership.
The key figures that characterise the Rock music profile in Portugal.
51.9% are female, 48.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 45.1 |
| Estimated audience size | 3,473,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Rock music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Portalegre District | ~40K | 1.13× | |
| 02 | Bragança District | ~40K | 1.11× | |
| 03 | Guarda District | ~50K | 1.09× | |
| 04 | Beja District | ~60K | 1.07× | |
| 05 | Vila Real District | ~70K | 1.04× | |
| 06 | Évora District | ~60K | 1.04× | |
| 07 | Castelo Branco District | ~70K | 1.02× | |
| 08 | Azores | ~100K | 1.00× | |
| 09 | Viana do Castelo District | ~90K | 1.00× | |
| 10 | Viseu District | ~100K | 0.99× | |
| 11 | Madeira | ~100K | 0.97× | |
| 12 | Coimbra District | ~200K | 0.96× | |
| 13 | Leiria District | ~200K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.93× | |
| 15 | Faro District | ~200K | 0.93× | |
| 16 | Braga District | ~300K | 0.92× | |
| 17 | Setúbal District | ~300K | 0.91× | |
| 18 | Porto District | ~600K | 0.82× | |
| 19 | Santarém District | ~100K | 0.82× | |
| 20 | Lisbon District | ~800K | 0.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Pet Ownership | JOY | 0.86× | |
| Family Orientation | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.64× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Indulgence | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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