A data profile of the people who buy, follow and care about Pop music in Portugal — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 3,197,302 people in Portugal.
The average Pop music fan in Portugal is 43.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Pop music audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Creativity, Pet Ownership.
The key figures that characterise the Pop music profile in Portugal.
56.9% are female, 43.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.9 |
| Estimated audience size | 3,197,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Pop music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
Where the Pop music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~40K | 1.10× | |
| 02 | Portalegre District | ~40K | 1.09× | |
| 03 | Guarda District | ~40K | 1.08× | |
| 04 | Beja District | ~60K | 1.06× | |
| 05 | Vila Real District | ~60K | 1.04× | |
| 06 | Évora District | ~60K | 1.03× | |
| 07 | Castelo Branco District | ~60K | 1.02× | |
| 08 | Azores | ~90K | 0.99× | |
| 09 | Viana do Castelo District | ~80K | 0.99× | |
| 10 | Viseu District | ~100K | 0.98× | |
| 11 | Madeira | ~90K | 0.97× | |
| 12 | Coimbra District | ~200K | 0.96× | |
| 13 | Leiria District | ~200K | 0.95× | |
| 14 | Setúbal District | ~300K | 0.94× | |
| 15 | Aveiro District | ~200K | 0.93× | |
| 16 | Faro District | ~200K | 0.93× | |
| 17 | Braga District | ~300K | 0.92× | |
| 18 | Porto District | ~600K | 0.83× | |
| 19 | Santarém District | ~100K | 0.83× | |
| 20 | Lisbon District | ~800K | 0.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.94× | |
| Pet Ownership | JOY | 0.87× | |
| Family Orientation | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Community Orientation | OPEN | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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