A data profile of the people who buy, follow and care about Popular music in Portugal — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 2,687,948 people in Portugal.
The average Popular music fan in Portugal is 42.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Electronic music, BP, Blues music, with strongest over-indexing on Electronic music (1.57× the country average).
Demographically, the Popular music audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Popular music fan in Portugal is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Electronic music.
The key figures that characterise the Popular music profile in Portugal.
54.7% are female, 45.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.0 |
| Estimated audience size | 2,687,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Popular music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
Where the Popular music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.10× | |
| 02 | Portalegre District | ~30K | 1.09× | |
| 03 | Guarda District | ~40K | 1.08× | |
| 04 | Beja District | ~50K | 1.06× | |
| 05 | Vila Real District | ~50K | 1.04× | |
| 06 | Évora District | ~50K | 1.03× | |
| 07 | Castelo Branco District | ~50K | 1.02× | |
| 08 | Azores | ~70K | 0.99× | |
| 09 | Viana do Castelo District | ~70K | 0.99× | |
| 10 | Viseu District | ~90K | 0.98× | |
| 11 | Madeira | ~80K | 0.97× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Setúbal District | ~300K | 0.94× | |
| 15 | Aveiro District | ~200K | 0.93× | |
| 16 | Faro District | ~200K | 0.93× | |
| 17 | Braga District | ~200K | 0.92× | |
| 18 | Porto District | ~500K | 0.83× | |
| 19 | Santarém District | ~100K | 0.83× | |
| 20 | Lisbon District | ~700K | 0.81× |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nigeria | Travel & Leisure | 2.17× | ||
| 02 | Local news | News | 1.95× | ||
| 03 | Disneyland | Travel & Leisure | 1.95× | ||
| 04 | Graffiti | Arts & Culture | 1.95× | ||
| 05 | BP | Cars & Mobility | 1.74× | ||
| 06 | Mascara | Beauty & Wellness | 1.74× | ||
| 07 | Hotmart | Shopping | 1.69× | ||
| 08 | Poodle | Pets & Animals | 1.66× | ||
| 09 | Blues music | Music & Radio | 1.64× | ||
| 10 | Piano | Music & Radio | 1.63× | ||
| 11 | Facial hair | Beauty & Wellness | 1.63× | ||
| 12 | Shih Tzu | Pets & Animals | 1.62× | ||
| 13 | Viral video | Internet & Social Media | 1.61× | ||
| 14 | First-person shooter games | Games | 1.59× | ||
| 15 | Steam | Games | 1.59× | ||
| 16 | Electronic music | Music & Radio | 1.57× | ||
| 17 | JD Sports | Shopping | 1.57× | ||
| 18 | Musical theatre | Movies & TV | 1.56× | ||
| 19 | Golden Retriever | Pets & Animals | 1.54× | ||
| 20 | Labrador Retriever | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.23× | |
| Pet Ownership | JOY | 1.19× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Travelling | THRILL | 0.93× | |
| Individualism | JOY | 0.95× |
Popular music has an estimated audience of 2,687,948 people in Portugal, concentrated in Lisbon District and Porto District.
54.7% of Popular music fans are female, 45.3% are male, with an average age of 42.0 years.
Popular music fans show strongest brand affinity for Electronic music (1.57×), BP (1.74×), and Blues music (1.64×) over the country average.
Popular music fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Popular music itself, the audience over-indexes on BP (1.74×), Blues music (1.64×), Musical theatre (1.56×), and First-person shooter games (1.59×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.