A data profile of the people who buy, follow and care about Popular music in Netherlands — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 2,708,506 people in Netherlands.
The average Popular music fan in Netherlands is 40.4 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (239.32× the country average).
Demographically, the Popular music audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Popular music fan in Netherlands is balanced, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Popular music profile in Netherlands.
49.0% are female, 51.0% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 40.4 |
| Estimated audience size | 2,708,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Popular music audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
Where the Popular music audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.63× | |
| 02 | Zuid-Holland | ~800K | 1.25× | |
| 03 | North Brabant | ~400K | 1.03× | |
| 04 | Flevoland | ~80K | 1.02× | |
| 05 | Groningen | ~90K | 0.98× | |
| 06 | Drenthe | ~80K | 0.98× | |
| 07 | Gelderland | ~300K | 0.97× | |
| 08 | Overijssel | ~200K | 0.97× | |
| 09 | Zeeland | ~60K | 0.97× | |
| 10 | Friesland | ~100K | 0.96× | |
| 11 | Limburg | ~200K | 0.95× | |
| 12 | Utrecht | ~200K | 0.94× |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 754.55× | ||
| 02 | Costa Rica | Travel & Leisure | 460.74× | ||
| 03 | Valentine's Day | Kids & Family | 424.64× | ||
| 04 | Car2Go | Cars & Mobility | 242.69× | ||
| 05 | Shopping and fashion | Shopping | 239.32× | ||
| 06 | Selfridges | Shopping | 237.31× | ||
| 07 | Love & Sex | Kids & Family | 227.68× | ||
| 08 | Exfoliation (cosmetology) | Beauty & Wellness | 196.24× | ||
| 09 | Game consoles | Technology & Electronics | 51.20× | ||
| 10 | Pound cake | Food & Beverages | 26.56× | ||
| 11 | Atheism | Politics & Society | 23.13× | ||
| 12 | Live television | Movies & TV | 22.94× | ||
| 13 | Real estate broker | Home & Garden | 20.67× | ||
| 14 | Dentistry | Business & Career | 14.02× | ||
| 15 | Broadcasting of sports events | Movies & TV | 13.45× | ||
| 16 | OLED | Technology & Electronics | 11.90× | ||
| 17 | Christmas tree | Kids & Family | 10.62× | ||
| 18 | Sustainable products | Politics & Society | 9.95× | ||
| 19 | Freeware | Technology & Electronics | 9.86× | ||
| 20 | Burnout (psychology) | Health | 8.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.46× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Urban Lifestyle | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Mindfulness | BALANCE | 0.83× |
Popular music has an estimated audience of 2,708,506 people in Netherlands, concentrated in North Holland and Zuid-Holland.
49.0% of Popular music fans are female, 51.0% are male, with an average age of 40.4 years.
Popular music fans show strongest brand affinity for Shopping and fashion (239.32×), Valentine's Day (424.64×), and Costa Rica (460.74×) over the country average.
Popular music fans in Netherlands are most concentrated in North Holland (reach ~800K), Zuid-Holland (reach ~800K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Popular music itself, the audience over-indexes on Valentine's Day (424.64×), Costa Rica (460.74×), Love & Sex (227.68×), and Exfoliation (cosmetology) (196.24×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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