Rascasse Audience Intelligence

Game consoles Audience in Netherlands

A data profile of the people who buy, follow and care about Game consoles in Netherlands — modelled from more than twelve digital signal sources. Game consoles has an estimated audience of 1,656,160 people in Netherlands.

The average Game consoles fan in Netherlands is 36.2 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Consumer electronics, Sports, Video games, with strongest over-indexing on Consumer electronics (88.33× the country average).

Demographically, the Game consoles audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Game consoles fan in Netherlands is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Consumer electronics.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Game consoles profile in Netherlands.

Audience size
1.7M
in Netherlands
Gender
37.4%
62.6% male
Age
36.2
average years
Country rank
#722
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Game consoles fans

37.4% are female, 62.6% are male, average age 36.2.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Game consoles audience in Netherlands
MetricValue
Female37.4%
Male62.6%
Average age36.2
Estimated audience size1,656,160
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Game consoles audience in Netherlands
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Game consoles audience comes from Netherlands.

Worldwide audience distribution share by country for Game consoles
CountryShare
United States18.4%
India4.9%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game consoles audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Game consoles fans by region: top regions in Netherlands
#RegionReachAffinity×
01Zuid-Holland~600K1.56×
02North Holland~400K1.26×
03Flevoland~50K1.04×
04North Brabant~300K1.02×
05Gelderland~200K1.00×
06Limburg~100K0.97×
07Friesland~60K0.97×
08Overijssel~100K0.94×
09Groningen~50K0.92×
10Drenthe~50K0.92×
11Utrecht~100K0.91×
12Zeeland~30K0.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Game consoles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Game consoles audience
#·InterestCategoryAffinity×
01Video gamesGames104.79×
02Consumer electronicsTechnology & Electronics88.33×
03SportsSports82.88×
04GamerGames82.24×
05Physical fitnessSports76.54×
06Live eventsMusic & Radio74.67×
07PhotographyArts & Culture72.47×
08HotelsTravel & Leisure65.92×
09Motor vehicleCars & Mobility65.92×
10Interior designBusiness & Career65.89×
11Social networkInternet & Social Media64.65×
12House musicMusic & Radio64.16×
13Bol.comShopping63.42×
14Documentary moviesMovies & TV58.97×
15Real estateBusiness & Career58.31×
16GermanyTravel & Leisure58.08×
17VeganismFood & Beverages53.32×
18LeisureTravel & Leisure51.77×
19KPNTechnology & Electronics50.95×
20NU.nlNews42.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Game consoles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Game consoles audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM39.73×
Social Media UsageJOY2.39×
Early Adopter MentalityPOWER1.71×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Game consoles audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.45×
Healthy LifestyleBALANCE1.45×
Urban LifestyleOPEN1.45×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Game consoles have in Netherlands?

Game consoles has an estimated audience of 1,656,160 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Game consoles fans?

37.4% of Game consoles fans are female, 62.6% are male, with an average age of 36.2 years.

03

Which brands do Game consoles fans like most?

Game consoles fans show strongest brand affinity for Consumer electronics (88.33×), Sports (82.88×), and Video games (104.79×) over the country average.

04

Where do Game consoles fans live in Netherlands?

Game consoles fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Game consoles fans also like?

Beyond Game consoles itself, the audience over-indexes on Sports (82.88×), Video games (104.79×), Live events (74.67×), and Photography (72.47×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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