A data profile of the people who buy, follow and care about NU.nl in Netherlands — modelled from more than twelve digital signal sources. NU.nl has an estimated audience of 8,183,499 people in Netherlands.
The average NU.nl fan in Netherlands is 41.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, Gelderland, North Brabant.
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (250.92× the country average).
Demographically, the NU.nl audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical NU.nl fan in Netherlands is more female, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the NU.nl profile in Netherlands.
58.7% are female, 41.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 41.3 |
| Estimated audience size | 8,183,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide NU.nl audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 83.7% |
| Belgium | 2.5% |
| Germany | 2.1% |
Where the NU.nl audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~1.5M | 1.48× | |
| 02 | Limburg | ~700K | 1.25× | |
| 03 | North Brabant | ~1.5M | 1.10× | |
| 04 | Friesland | ~300K | 1.02× | |
| 05 | Zuid-Holland | ~2M | 0.96× | |
| 06 | Overijssel | ~600K | 0.94× | |
| 07 | Drenthe | ~200K | 0.89× | |
| 08 | North Holland | ~1.5M | 0.84× | |
| 09 | Flevoland | ~200K | 0.79× | |
| 10 | Groningen | ~200K | 0.73× |
The strongest cross-interests of the NU.nl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 568.55× | ||
| 02 | Fiber-optic communication | Technology & Electronics | 493.79× | ||
| 03 | Costa Rica | Travel & Leisure | 493.31× | ||
| 04 | Shopping and fashion | Shopping | 250.92× | ||
| 05 | Car2Go | Cars & Mobility | 188.60× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 157.93× | ||
| 07 | Daily Horoscope | Internet & Social Media | 153.97× | ||
| 08 | Love & Sex | Kids & Family | 115.59× | ||
| 09 | Christmas tree | Kids & Family | 110.70× | ||
| 10 | Flirting | Kids & Family | 72.52× | ||
| 11 | Real estate broker | Home & Garden | 66.27× | ||
| 12 | Game consoles | Technology & Electronics | 42.27× | ||
| 13 | Pound cake | Food & Beverages | 32.52× | ||
| 14 | Atheism | Politics & Society | 31.08× | ||
| 15 | Christmas Gift | Kids & Family | 27.92× | ||
| 16 | Live television | Movies & TV | 21.61× | ||
| 17 | Sustainable products | Politics & Society | 20.04× | ||
| 18 | Burnout (psychology) | Health | 19.52× | ||
| 19 | Exhibition | Arts & Culture | 15.60× | ||
| 20 | OLED | Technology & Electronics | 12.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.90× | |
| Mindfulness | BALANCE | 1.82× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.29× | |
| Design Affinity | PREMIUM | 0.83× | |
| Travelling | THRILL | 0.87× |
NU.nl has an estimated audience of 8,183,499 people in Netherlands, concentrated in Zuid-Holland and Gelderland.
58.7% of NU.nl fans are female, 41.3% are male, with an average age of 41.3 years.
NU.nl fans show strongest brand affinity for Shopping and fashion (250.92×), Valentine's Day (568.55×), and Costa Rica (493.31×) over the country average.
NU.nl fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), Gelderland (reach ~1.5M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond NU.nl itself, the audience over-indexes on Valentine's Day (568.55×), Costa Rica (493.31×), Love & Sex (115.59×), and Real estate broker (66.27×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for NU.nl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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